---
title: "Table Cloth — £641K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/table-cloth"
last_updated: "2026-07-31T13:04:53.055Z"
locale: en
meta:
description: "Niche score 57/100 · £641K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £641K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Table Cloth — £641K/yr Amazon UK Niche (2026) - Flapen"
---
# **table cloth**
**Worth a look**
Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 22Conversion 30Competition 86Returns 90Price range 4Avg price 24Brand share 83Review moat 41Quality gap 77
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£641K**
£641K/yr · 3.1M searches
**Review moat**
**Okay****2,420.41**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£8.74**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.73–£15.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, table cloth is a £641K/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **table cloth market data**
- **Units sold / yr**
- **60K–80K**
- avg 750–1,000/product
- **Revenue / yr**
- **£524K–£699K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**52%**
Top 20: 93%
**Top-5 click share**
**29%**
Top 20: 70%
**Open market**
**43%**
- Home Direct21% - Deconovo12% - Unique7% - Pureegg6% - smiry6% - Romanstile5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
100K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/table-cloth/trend)
## **Top table cloth search terms**
- **table cloth**1.3M/yr-13.9%1.2% conv. - **outdoor table cloth**58K/yr+274.1%1.3% conv. - **tablecloth**188K/yr-6.8%0.8% conv. - **table cover**153K/yr+2.1%1.0% conv. - **wipe clean tablecloth**201K/yr-22.4%1.1% conv. - **pvc table cloth**155K/yr-11.9%0.7% conv. - **table cloth wipe clean**162K/yr-21.4%1.4% conv. - **wipeable tablecloths**136K/yr-21.2%1.4% conv. - **plastic table cloth wipe clean**99K/yr-3.1%2.5% conv. - **plastic table cover**101K/yr+9.5%2.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/table-cloth/search-terms)
## **Top table cloth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£19K6%£38K9%£58K12%£77K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Deconovo Rectangle Tablecloth Faux Linen Water Resistant Table Cloth for Dinning 52x70in(132x178cm) Linen**Deconovo**£9.42**4.5★11,728 rev](https://www.amazon.co.uk/dp/B075GJK6H9) [2**Pureegg Plastic Table Cloth Disposable 4 Pack 137 x 274 cm Table Cloths for Parties Decorative Tablecloths for Rectangle Tables White Plastic Cover Leakproof & Sturdy White**Pureegg**£7.15**4.1★3,894 rev](https://www.amazon.co.uk/dp/B0DQ4WK2KD) [3**Romanstile Green Table Cloth Wipe Clean Rectangular 140x200 cm Wipeable water resistant Tablecloth Dining Table Cover for Kitchen Outdoor Garden Table decorations for Sommer Spring 55x78 inch**Romanstile**£9.05**4.2★7,252 rev](https://www.amazon.co.uk/dp/B0D4QPF8SS) [4**Softalker Cream Table Cloth Rectangular 140x200 cm Faux Linen Wipeable Tablecloths Water Resistant Dining Table Cover Elegant for Coffee Outdoor Party Spring Garden Kitchen Small Tabletop Decoration**Softalker**£9.45**4.5★488 rev](https://www.amazon.co.uk/dp/B0DH1Y3WGW) [5**Home Direct Wipe Clean Table Cloth Oilcloth PVC Tablecloth Table Cover Protector Leaves 100cm x 140cm 39x55 Sage Green**Home Direct**£7.86**4.5★175 rev](https://www.amazon.co.uk/dp/B0DK9TLQTY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FIBORIA Sage Green Outdoor Gingham Vinyl Table Cloth Wipe Clean Waterproof rectangular 140×200 cm Heavy Duty PVC Table Cover Oilcloth Reinforced Hem for Garden Dining Patio Balcony Kitchen Picnic**FIBORIA**£14.00**43 rev7mo ago](https://www.amazon.co.uk/dp/B0G6KNBTQ8) [**Nesrefyn Tablecloths for Rectangle Tables Cotton Linen Table Cloth Non-slip Tablecloth Wrinkle Free Farmhouse Dining Table Cover Soft Fabric Table Cloths with Tassels Coffe 55 X 86 6-8 Seats**Nesrefyn**£14.97**150 rev1y ago](https://www.amazon.co.uk/dp/B0F9YQQ4FF) [**Pureegg Plastic Table Cloth Disposable 4 Pack 137 x 274 cm Table Cloths for Parties Decorative Tablecloths for Rectangle Tables White Plastic Cover Leakproof & Sturdy White**Pureegg**£7.15**3,894 rev1y ago](https://www.amazon.co.uk/dp/B0DQ4WK2KD) [**Home Direct Wipe Clean Table Cloth Oilcloth PVC Tablecloth Table Cover Protector Small Polka Dot 100cm x 140cm 39x55 Sage Green**Home Direct**£7.93**162 rev1y ago](https://www.amazon.co.uk/dp/B0DKV7LFPZ) [**Home Direct Wipe Clean Table Cloth Oilcloth PVC Tablecloth Table Cover Protector Leaves 100cm x 140cm 39x55 Sage Green**Home Direct**£7.86**175 rev1y ago](https://www.amazon.co.uk/dp/B0DK9TLQTY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FIBORIA Sage Green Outdoor Gingham Vinyl Table Cloth Wipe Clean Waterproof rectangular 140×200 cm Heavy Duty PVC Table Cover Oilcloth Reinforced Hem for Garden Dining Patio Balcony Kitchen Picnic**FIBORIA**£14.00**4.4★**▲ 257%**](https://www.amazon.co.uk/dp/B0G6KNBTQ8) [**Solid White Rectangular Plastic Table Cover (137cm x 274cm) 1 Count - Elegant & Durable Tablecloth for Parties Events and Home Use**Unique**£2.15**4.2★**▲ 191%**](https://www.amazon.co.uk/dp/B000X7440W) [**Home Direct Wipe Clean Table Cloth Oilcloth PVC Tablecloth Table Cover Protector Small Polka Dot 100cm x 140cm 39x55 Sage Green**Home Direct**£7.93**4.3★**▲ 103%**](https://www.amazon.co.uk/dp/B0DKV7LFPZ) [**Home Direct Large Rectangular Oilcloth PVC Wipe Clean Tablecloth 140cm x 240cm 55x94 Small Polka Dot Sage Green**Home Direct**£13.40**4.4★**▲ 83%**](https://www.amazon.co.uk/dp/B07TXZ2PHL) [**Home Direct Wipe Clean Table Cloth Oilcloth PVC Tablecloth Table Cover Protector Leaves 100cm x 140cm 39x55 Sage Green**Home Direct**£7.86**4.5★**▲ 77%**](https://www.amazon.co.uk/dp/B0DK9TLQTY)
**~~View all trending →~~**
## **What buyers say about table cloth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Beautiful quality”*
**Ease Of Cleaning**11%
*“Very good for cleaning”*
**Value For Money**10%
*“Good value”*
**Size-Overall**8%
*“Fits well”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Water Resistance**5%
*“Definitely waterproof”*
**Upholstery/Fabric Quality**5%
*“Pretty cloth”*
**Color**4%
*“the colour is cute”*
**Material Quality**4%
*“Soft material and good quality”*
**Strength**2%
*“It is not flimsy”*
### **What buyers complain about **
**Thickness**20%
*“very thin material”*
**Quality-Overall**18%
*“Quality is poor, very thin and ripped in no time”*
**Durability**8%
*“broke after a few days”*
**Strength**7%
*“Very Flimsy”*
**Smell**6%
*“cheap smelly plastic”*
**Size-Overall**4%
*“Sizing completely wrong”*
**Material Quality**4%
*“Very thin material”*
**Ease Of Cleaning**4%
*“Does not clean at all”*
**Value For Money**3%
*“Buy cheap, pay twice”*
**Stain Resistance**3%
*“Easy stain”*
### **Top return reasons **
**Size-Overall**47%
**Color**11%
**Material Quality**9%
**Quality-Overall**8%
**Thin**7%
**Water Resistance**2%
**Advertised Vs Actual Product**2%
**Smell**2%
**Cleaning Modes**2%
**Thickness**1%
## **Common questions**
- **Is table cloth profitable to sell on Amazon United Kingdom?**
- The niche generates £641K/yr across 54 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the table cloth niche?**
- 30 brands and 51 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in table cloth?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Durability. The return rate is 1.3%.
- **When does demand for table cloth peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the table cloth niche?**
- Listings span £1.73–£15.53; the average listing price is £8.74 (sweet spot $15–$100). The average incumbent carries 2,420 reviews — the moat a new listing must climb.
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