---
title: "Swiss Roll Tin — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/swiss-roll-tin"
last_updated: "2026-07-31T16:39:48.138Z"
locale: en
meta:
description: "Niche score 45/100 · £55K/yr market · 67K searches/yr · £7.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £55K/yr market · 67K searches/yr · £7.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Swiss Roll Tin — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **swiss roll tin**
**Skip it**
Soft demand (-39.3% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 5Conversion 88Competition 39Returns 92Price range 17Avg price 22Brand share 67Review moat 71Quality gap 65
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****672.72**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£7.98**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.80–£17.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£55K**
£55K/yr · 67K searches
**Growth**
**Bad****-39.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, swiss roll tin is a £55K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **swiss roll tin market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£40K–£48K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**30%**
- Judge27% - lakeland13% - Chef Aid9% - Stellar8% - Baker & Salt8% - Wrenbury5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.3% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 12.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/swiss-roll-tin/trend)
## **Top swiss roll tin search terms**
- **swiss roll tin**44K/yr-37.9%6.6% conv. - **swiss roll baking tray**14K/yr-38.1%4.2% conv. - **swiss roll tin 33cm x 23cm**8K/yr-51.7%8.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/swiss-roll-tin/search-terms)
## **Top swiss roll tin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Judge Swiss Roll Tin 32 x 23 x 2.5 cm Steel Grey**Judge**£8.40**4.7★566 rev](https://www.amazon.co.uk/dp/B002ZHGXHU) [2**Lakeland Non-Stick Swiss Roll Tin 39cm x 24cm Ideal for Baking Thin Sponge Ready for Rolling**lakeland**£10.53**4.7★549 rev](https://www.amazon.co.uk/dp/B00VAAK80Q) [3**Chef Aid Non-Stick Carbon Steel Baking Tray Durable Non Stick Coating Fridge and Freezer Safe Perfect for Baked Goods and Roasting 37 cm x 25 cm Robust Essential Oven pan Grey**Chef Aid**£3.80**4.4★374 rev](https://www.amazon.co.uk/dp/B00SZE745M) [4**Stellar Bakeware Non-Stick Swiss Roll Tin Dishwasher Safe 33cm x 23cm x 2cm**Stellar**£10.48**4.7★490 rev](https://www.amazon.co.uk/dp/B00IOZQ34U) [5**Baker & Salt Non-Stick Swiss Roll Tray 32 x 23.5 x 1cm**Baker & Salt**£7.06**4.3★153 rev](https://www.amazon.co.uk/dp/B08G1Q1L46)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pcs Stainless Steel Baking Trays 26.5cmx20.5cm Traybake Tin for Oven Deep Edge Swiss Roll Tin Mirror Finish & Dishwasher Safe Versatile Small Baking Tray for Cooking and Serving**HAOXIZI**£5.66**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GWGQ6VGV) [**Zuvo Non-Stick Baking Tray Carbon Steel Oven Tray 33 x 23 cm Black**Zuvo**£6.29**39 rev11mo ago](https://www.amazon.co.uk/dp/B0FN6RYNL9) [**Wrenbury Non-Stick Swiss Roll Tin - DuraQuartz Carbon Steel Swiss Roll Baking Tray 39x27cm - Warp-Resistant Large Oven Tray for Swiss Rolls Roulades & Flat Bakes**Wrenbury**£17.29**98 rev11mo ago](https://www.amazon.co.uk/dp/B0FMKJD8YP) [**Swiss Roll Baking Tray 2PCS Swiss Roll Tin Swiss Roll Cake Mat(Red)**lbxtswpl**£5.20**3 rev1y ago](https://www.amazon.co.uk/dp/B0DTKHNZN9) [**2 PCS Swiss Roll Cake Mat Silicone Baking Trays for Oven Non Stick Baking Pad Heat Resistant Swiss Roll Tin Sheets Dehydrator Mats with Scraper (Red+Blue)**Cisyia**£6.88**27 rev1y ago](https://www.amazon.co.uk/dp/B0DM2R5G5F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pcs Stainless Steel Baking Trays 26.5cmx20.5cm Traybake Tin for Oven Deep Edge Swiss Roll Tin Mirror Finish & Dishwasher Safe Versatile Small Baking Tray for Cooking and Serving**HAOXIZI**£5.66**5.0★**▲ 897%**](https://www.amazon.co.uk/dp/B0GWGQ6VGV) [**Zuvo Non-Stick Baking Tray Carbon Steel Oven Tray 33 x 23 cm Black**Zuvo**£6.29**4.2★**▲ 235%**](https://www.amazon.co.uk/dp/B0FN6RYNL9) [**ThingsPlus Set of 2 Baking Trays for Oven Non Stick Premium Carbon Steel Oven Trays Non Stick with Teflon Coating Durable & Easy-Clean NonStick Baking Tray Set for Cookies & Savories (32x22x2cm)**ThingsPlus**£9.81**4.4★**▲ 115%**](https://www.amazon.co.uk/dp/B0B7S4LPLT) [**Tala Performance Baking Tray Professional Gauge Carbon Steel with Eclipse Non-Stick Coating Perfect for Cooking and Roasting Black Large 39.4x26.8x2.1 cm**Tala**£8.17**4.5★**▲ 110%**](https://www.amazon.co.uk/dp/B015RJ1EIK) [**Swiss Roll Baking Tray 2PCS Swiss Roll Tin Swiss Roll Cake Mat(Red)**lbxtswpl**£5.20**3.4★**▲ 109%**](https://www.amazon.co.uk/dp/B0DTKHNZN9)
**~~View all trending →~~**
## **What buyers say about swiss roll tin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Beautifully made”*
**Value For Money**12%
*“Good value for money”*
**Size-Overall**11%
*“Decent size”*
**Strength**9%
*“Very sturdy”*
**Baking**8%
*“Simple baking trays”*
**Advertised Vs Actual Product**5%
*“Item was as advertised”*
**Ease Of Cleaning**5%
*“Easy clean”*
**Weight Heavy**4%
*“heavy”*
**Durability**3%
*“Really feels like these will last for ages”*
**Weight Light**2%
*“I'm very impressed - it's light”*
### **What buyers complain about **
**Adhesion/Stickiness**21%
*“Coating coming off”*
**Size-Overall**15%
*“Great tray 1 larger than stated”*
**Quality-Overall**6%
*“Poor quality”*
**Durability**6%
*“Falls apart with use”*
**Cooking Experience**5%
*“Did not last long as trays bent during cooking”*
**Flammable**4%
*“Produces toxic fumes when in oven”*
**Rusts/Corrodes**4%
*“Do rust”*
**Color Fading/Discoloration**4%
*“Discoloured and warped horribly after just one use”*
**Strength**4%
*“These trays are very weak”*
**Non-Stick Coating**4%
*“Non stick coating comes off”*
### **Top return reasons **
**Size-Overall**80%
**Quality-Overall**5%
**Advertised Vs Actual Product**3%
**Adhesion/Stickiness**2%
**Scratch Resistance**2%
**Thickness**2%
**Thin**1%
**Weight Heavy**1%
**Compatibility-Overall**1%
**Dishwasher Safe**1%
## **Common questions**
- **Is swiss roll tin profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -39.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the swiss roll tin niche?**
- 17 brands and 42 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in swiss roll tin?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 1.1%.
- **When does demand for swiss roll tin peak?**
- Demand peaks in Nov–Dec; the busiest month runs 12.9× the quietest.
- **What does it cost to enter the swiss roll tin niche?**
- Listings span £3.80–£17.29; the average listing price is £7.98 (sweet spot $15–$100). The average incumbent carries 673 reviews — the moat a new listing must climb.
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