---
title: "Swimming Pool with Filter — £17K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/swimming-pool-with-filter"
last_updated: "2026-07-31T14:35:18.017Z"
locale: en
meta:
description: "Niche score 50/100 · £17K/yr market · 90K searches/yr · £91.69 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £17K/yr market · 90K searches/yr · £91.69 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Swimming Pool with Filter — £17K/yr Amazon UK Niche (2026) - Flapen"
---
# **swimming pool with filter**
**Worth a look**
Shows demand growing >1,000% this quarter, but weak search conversion (0.2%) keeps it on the watch list.
Market size 4Growth 100Conversion 3Competition 56Returns 98Price range 20Avg price 78Brand share 18Review moat 34Quality gap 73
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£91.69**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,097.7**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£37.79–£344.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£17K**
£17K/yr · 90K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, swimming pool with filter is a £17K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **swimming pool with filter market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£23K–£46K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **85%**
- **Out of stock**
- **12.1%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 87%
**Open market**
**5%**
- Bestway45% - Intex33% - Walden Sports8% - FUNSICLE4% - Outsunny3% - Evoio2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — >1,000% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 211.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/swimming-pool-with-filter/trend)
## **Top swimming pool with filter search terms**
- **swimming pool with filter**24K/yr>1,000%0.4% conv. - **pool with filter**19K/yr>1,000%0.4% conv. - **swimming pool with pump**17K/yr+561.6%0.5% conv. - **pool with filter pump and cover**12K/yr>1,000%0.2% conv. - **pool with pump**10K/yr>1,000%0.5% conv. - **paddling pool with filter**9K/yr>1,000%0.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/swimming-pool-with-filter/search-terms)
## **Top swimming pool with filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6928%£1K12%£2K16%£3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bestway MAX Steel Pro Round Frame Swimming Pool with Filter Pump Grey 10 ft Multicolor BW56408GB-21**Bestway**£91.08**4.4★2,223 rev](https://www.amazon.co.uk/dp/B08CRZC4C6) [2**Intex Metal Frame Rectangular Swimming Pool 300 x 200 x 75cm Blue Above Ground Garden Pool for Kids and Family 3834L Water Capacity Puncture-Resistant 3-Ply Material Pump Not Included 28272NP**Intex**£72.36**4.6★32,616 rev](https://www.amazon.co.uk/dp/B001IWNDDA) [3**Walden Sports Round Above Ground Swimming Pool Set - Rust-Resistant Steel Frame Outdoor Garden Pool for Summer Fun - With Filter Pump Chemical Dispenser Cover & Repair Kit - 300x76cm**Walden Sports**£90.44**4.6★397 rev](https://www.amazon.co.uk/dp/B0D2W48RW7) [4**Intex 28270 Rectangular Pool without Filter Pump 220 x 150 x 60 cm blue**Intex**£56.19**4.6★32,616 rev](https://www.amazon.co.uk/dp/B004TTDYLA) [5**Bestway Steel Pro Max Round Frame Swimming Pool 10 ft with Filter Pump 305 x 76 cm Above Ground Pool Durable Tri Tech Material Rust Resistant Steel Frame Easy Setup Garden Pool - Blue**Bestway**£75.29**4.4★78 rev](https://www.amazon.co.uk/dp/B0GT1CR39C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COSTWAY Above Ground Swimming Pool Outdoor Round/Rectangular Large Framed Pool Set Metal Frame Garden Family Pools for Kids and Adults (Gray 300 x 207 x 66 cm Rectangular)**COSTWAY**£118.84**16 rev4mo ago](https://www.amazon.co.uk/dp/B0GT5C3LZF) [**Bestway Steel Pro Max Round Frame Swimming Pool 10 ft with Filter Pump 305 x 76 cm Above Ground Pool Durable Tri Tech Material Rust Resistant Steel Frame Easy Setup Garden Pool - Blue**Bestway**£75.29**78 rev4mo ago](https://www.amazon.co.uk/dp/B0GT1CR39C) [**Bestway Steel Pro Round Frame Swimming Pool 12 ft with Filter Pump 366 x 76 cm Above Ground Pool Tri Tech Durable Liner Rust Resistant Steel Frame Easy Setup Garden Pool - Blue**Bestway**£94.65**78 rev4mo ago](https://www.amazon.co.uk/dp/B0GT144WR5) [**Walden Sports Round Above Ground Swimming Pool Set - Rust-Resistant Steel Frame Outdoor Garden Pool for Summer Fun - With Filter Pump Chemical Dispenser Cover & Repair Kit - 300x76cm**Walden Sports**£90.44**397 rev1y ago](https://www.amazon.co.uk/dp/B0D2W48RW7) [**Funsicle 7ft Rectangular Above Ground Pool 2.1 x 1.5 x 0.61 m - Garden Activity Lap Pool for adults - 3-Layer PVC Laminated Material Includes Repair Patch - Blue**FUNSICLE**£54.38**261 rev3y ago](https://www.amazon.co.uk/dp/B0CZS5J3GM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Walden Sports Round Above Ground Swimming Pool Set - Rust-Resistant Steel Frame Outdoor Garden Pool for Summer Fun - With Filter Pump Chemical Dispenser Cover & Repair Kit - 300x76cm**Walden Sports**£90.44**4.6★**▲ 11%**](https://www.amazon.co.uk/dp/B0D2W48RW7) [**COSTWAY Above Ground Swimming Pool Outdoor Round/Rectangular Large Framed Pool Set Metal Frame Garden Family Pools for Kids and Adults (Gray 300 x 207 x 66 cm Rectangular)**COSTWAY**£118.84**4.2★**▲ 11%**](https://www.amazon.co.uk/dp/B0GT5C3LZF) [**Dellonda 10ft Steel Frame Swimming Pool Round with Filter Pump Blue - DL19**Dellonda**£74.54**4.2★**▲ 11%**](https://www.amazon.co.uk/dp/B096VY7KTX) [**Bestway Steel Pro MAX Frame Pool Set with Filter Pump Diameter 366 x 100 cm Light Grey Round Grey**Bestway**£344.81**4.3★**▲ 11%**](https://www.amazon.co.uk/dp/B08CBBTLQQ) [**Bestway 56407 Steel Pro Above Ground 10ft x 30in | Frame Pool Set w/Filter Pump**Bestway**£242.29**4.2★**▲ 11%**](https://www.amazon.co.uk/dp/B00HZAMO7U)
**~~View all trending →~~**
## **What buyers say about swimming pool with filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**23%
*“pretty easy to put up”*
**Value For Money**17%
*“Worth every penny”*
**Size-Overall**15%
*“Excellent size”*
**Quality-Overall**14%
*“Great quality, so easy to set up i didnt even need my hubby to rescue me”*
**Strength**7%
*“Great pool very sturdy frame”*
**Ease Of Use**3%
*“ease of use”*
**Durability**3%
*“For 3 years usage nothing broken”*
**Advertised Vs Actual Product**2%
*“Better than I expected”*
**Filtration**2%
*“The filter is clean”*
**Ease Of Cleaning**1%
*“The filter is clean”*
### **What buyers complain about **
**Filtration**14%
*“useless filter”*
**Durability**13%
*“It just All comes apart”*
**Leak-Proof**12%
*“Leaking”*
**Quality-Overall**7%
*“Awful product, the pool is fine”*
**Advertised Vs Actual Product**6%
*“Very misleading”*
**Water Resistance**6%
*“will no longer pump water through at all so not reliable for any longer than a Fortnite”*
**Defective Material/Parts**4%
*“1 pole bent already”*
**Value For Money**3%
*“more powerful pump at a additional cost which I wasn't expecting to spend more money on this”*
**Material Quality**3%
*“Pool had a tear in it material is delicate”*
**Strength**2%
*“Flimsy joists, rest just ok”*
### **Top return reasons **
**Size-Overall**38%
**Leak-Proof**13%
**Defective Material/Parts**6%
**Filtration**4%
**Water Resistance**4%
**Assembly/Installation**4%
**Advertised Vs Actual Product**4%
**Durability**3%
**Value For Money**3%
**Functionality-Overall**3%
## **Common questions**
- **Is swimming pool with filter profitable to sell on Amazon United Kingdom?**
- The niche generates £17K/yr across 33 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the swimming pool with filter niche?**
- 10 brands and 79 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in swimming pool with filter?**
- Top complaints mined from reviews: Filtration, Durability, Leak-Proof. The return rate is 0.4%.
- **When does demand for swimming pool with filter peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 211.0× the quietest.
- **What does it cost to enter the swimming pool with filter niche?**
- Listings span £37.79–£344.81; the average listing price is £91.69 (sweet spot $15–$100). The average incumbent carries 3,098 reviews — the moat a new listing must climb.
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