---
title: "Sweet Pea Seeds — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/sweet-pea-seeds"
last_updated: "2026-07-31T19:49:46.282Z"
locale: en
meta:
description: "Niche score 42/100 · £55K/yr market · 134K searches/yr · £4.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £55K/yr market · 134K searches/yr · £4.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sweet Pea Seeds — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **sweet pea seeds**
**Skip it**
Soft demand (-66.6% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 0Conversion 84Competition 48Returns 100Price range 0Avg price 12Brand share 22Review moat 77Quality gap 77
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****467.9**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£55K**
£55K/yr · 134K searches
**Avg price**
**Bad****£4.42**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-66.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.70–£13.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, sweet pea seeds is a £55K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Mar–Apr–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweet pea seeds market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£88K–£111K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#492**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**5%**
- Mr Fothergill's31% - DAMAVAND PRO25% - Premier Seeds Direct16% - Simply Garden10% - Thompson & Morgan9% - GardenersDream4% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -66.6% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, Oct, Nov · busiest ÷ quietest = 9.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/sweet-pea-seeds/trend)
## **Top sweet pea seeds search terms**
- **sweet peas seeds uk**45K/yr-75.8%18.6% conv. - **sweet pea seeds**39K/yr-63.3%13.5% conv. - **sweet peas**15K/yr-43.0%8.6% conv. - **sweet pea**19K/yr-47.8%3.7% conv. - **sweetpea seeds uk**7K/yr-69.8%14.1% conv. - **sweet pea seeds uk highly scented**4K/yr-77.8%18.9% conv. - **sweetpeas seeds**4K/yr-88.0%21.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/sweet-pea-seeds/search-terms)
## **Top sweet pea seeds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£7K16%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sweet Pea Flower Seeds Heaven Scent Mixed - Giant Waved Multi Colour 40 Seeds**DAMAVAND PRO**£2.68**4.2★245 rev](https://www.amazon.co.uk/dp/B0B8P6JLKH) [2**PREMIER SEEDS DIRECT - Sweet Pea - Spencer Mix - 100 Finest Seeds**Premier Seeds Direct**£2.50**4.4★422 rev](https://www.amazon.co.uk/dp/B009HQFCFQ) [3**Fothergills Sweet Pea Frills & Blushes Flower Seeds 20 Seeds Sow: Jan-May Sep-Oct Pink/White**Mr Fothergill's**£2.48**4.2★47 rev](https://www.amazon.co.uk/dp/B0FGYJRG2N) [4**Simply Garden Sweet Pea Giant Wave Mixed Seeds Grow Your Own Flowers Plants**Simply Garden**£3.06**4.1★212 rev](https://www.amazon.co.uk/dp/B09PGLFZLY) [5**Sweet Pea Heaven Giant Waved Multi Colour Flower Seeds - 4 Different Types Mixed (Colorama Mixed) - 40 Seeds - Native to UK**DAMAVAND PRO**£2.66**4.2★245 rev](https://www.amazon.co.uk/dp/B0FYJNSW9W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sweet Pea Heaven Giant Waved Multi Colour Flower Seeds - 4 Different Types Mixed (Colorama Mixed) - 40 Seeds - Native to UK**DAMAVAND PRO**£2.66**245 rev8mo ago](https://www.amazon.co.uk/dp/B0FYJNSW9W) [**Sweet Pea Old Fashioned Mixed Traditional Cottage Garden Climbing Flower Seeds Highly Fragrant & Colourful Summer Blooms Annuals for Cutting & Garden Display 1 x Seed Packet by Thompson and Morgan**Thompson & Morgan**£2.48**34 rev9mo ago](https://www.amazon.co.uk/dp/B0FV31RMRZ) [**Sweet Pea Scentsational Mix Scented Hardy Annual Seeds Mixed Colours Long Flowering Ideal for Cutting & Climbing Frames Approx 25 Seeds by Thompson and Morgan**Thompson & Morgan**£2.73**66 rev12mo ago](https://www.amazon.co.uk/dp/B0FKBFH1G8) [**Fothergills Oh Sow Simple Sweet Pea Scented Mix Flower Seeds Sow: Jan-Apr Varied**Mr Fothergill's**£2.62**22 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2BM34H) [**Fothergills Oh Sow Simple Sweet Pea Heritage Mix Flower Seeds Sow: Jan-Apr Varied**Mr Fothergill's**£2.62**8 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2L7NW1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Carbeth Plants 3 x Sweet Pea Plant Mix in 9cm Pots**Carbeth Plants**£12.46**3.9★**▲ 283%**](https://www.amazon.co.uk/dp/B086389MNJ) [**6 x Bedding Plants - Sweet Pea Tall (Lathyrus odoratus) - Climbing Garden Annuals - Outdoor Bedding Border Pot Patio Flowers**GardenersDream**£13.71**4.4★**▲ 193%**](https://www.amazon.co.uk/dp/B0B3DWSMK6) [**3 x Bedding Plants - Sweet Pea Tall (Lathyrus odoratus) - Climbing Garden Annuals - Outdoor Bedding Border Pot Patio Flowers**GardenersDream**£9.60**4.4★**▲ 181%**](https://www.amazon.co.uk/dp/B0B3F19YXK) [**Sweet Pea Heaven Giant Waved Multi Colour Flower Seeds - 4 Different Types Mixed (Colorama Mixed) - 40 Seeds - Native to UK**DAMAVAND PRO**£2.66**4.2★**▲ 110%**](https://www.amazon.co.uk/dp/B0FYJNSW9W) [**Sweet Pea Heirloom Mixed Seeds Lathyrus odoratus Hardy Annual Flower Garden Plants Sweet Pea Heirloom Mixed 1 Packet 20 Seeds by Thompson and Morgan**Thompson & Morgan**£4.17**4.2★**▲ 75%**](https://www.amazon.co.uk/dp/B019X3U6SU)
**~~View all trending →~~**
## **What buyers say about sweet pea seeds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**52%
*“had great success in germination”*
**Value For Money**15%
*“Good price”*
**Quality-Overall**12%
*“Good quality healthy plants”*
**Advertised Vs Actual Product**5%
*“They arrived as expected”*
**Smell**3%
*“Good value for money with a beautiful fragrance”*
**Color**2%
*“Gorgeous colour”*
**Moist/Dry**2%
*“hydrated - they look perfectly healthy”*
**Ease Of Use**2%
*“Easy to use”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions are clear”*
**Gifting Purpose**2%
*“This was sent as a gift”*
### **What buyers complain about **
**Plant Growth**53%
*“Poor germination”*
**Size-Overall**15%
*“Seeds so tiny”*
**Value For Money**8%
*“Cheaper in pound shop”*
**Quality-Overall**7%
*“were not great plant quality”*
**Durability**3%
*“Did not last long”*
**Functionality-Overall**3%
*“How not germinating yet”*
**Advertised Vs Actual Product**3%
*“ADVERTISMENT misleading, picture shows 6 plants, you only get 3 Plants”*
**Ease Of Use**3%
*“which are hard to get out”*
**Adhesion/Stickiness**1%
*“sticky to plastic one of my sweet peas packet was completely empty”*
### **Top return reasons **
**Size-Overall**33%
**Functionality-Overall**25%
**Plant Growth**17%
**Pest/Insect Control**17%
**Moist/Dry**8%
## **Common questions**
- **Is sweet pea seeds profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -66.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the sweet pea seeds niche?**
- 9 brands and 14 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in sweet pea seeds?**
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for sweet pea seeds peak?**
- Demand peaks in Feb–Mar–Apr–Oct–Nov; the busiest month runs 9.7× the quietest.
- **What does it cost to enter the sweet pea seeds niche?**
- Listings span £1.70–£13.71; the average listing price is £4.42 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.
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