---
title: "Swedish Dishcloth — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/swedish-dishcloth"
last_updated: "2026-07-31T17:33:25.331Z"
locale: en
meta:
description: "Niche score 41/100 · £57K/yr market · 116K searches/yr · £8.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £57K/yr market · 116K searches/yr · £8.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Swedish Dishcloth — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **swedish dishcloth**
**Skip it**
Prices mostly outside the sweet spot ($4.67–$12.30) — this niche doesn't clear our bar today.
Market size 14Growth 13Conversion 67Competition 44Returns 99Price range 0Avg price 23Brand share 52Review moat 25Quality gap 58
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,315.88**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.11**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£57K**
£57K/yr · 116K searches
**Growth**
**Bad****-23.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.67–£12.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, swedish dishcloth is a £57K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **swedish dishcloth market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£49K–£65K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#331**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **15.7%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 95%
**Open market**
**21%**
- SUPERSCANDI33% - The Cosy Nest Company18% - Wild & Stone12% - The EcoGurus6% - AlGuirnex5% - Eummy5%
## **Demand**
Weekly Amazon search volume, last 39 weeks — -23.5% search growth over the last 90 days.
5K4KSpike '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/swedish-dishcloth/trend)
## **Top swedish dishcloth search terms**
- **swedish dishcloth**80K/yr-26.1%5.0% conv. - **swedish dishcloths**21K/yr-21.6%3.5% conv. - **eco cloths**4K/yr-2.9%4.0% conv. - **swedish dish cloths**5K/yr-15.8%3.9% conv. - **swedish dish cloth**3K/yr+13.8%1.8% conv. - **sagevive swedish dishcloths**2K/yr-85.4%19.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/swedish-dishcloth/search-terms)
## **Top swedish dishcloth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUPERSCANDI 6 Pack Reusable Cleaning Cloths - 100% Biodegradable & Compostable Washable Swedish Dishcloth - Food-Safe & Plastic-Free Kitchen Cloth Suitable for Any Surface Grey**SUPERSCANDI**£8.26**4.6★21,966 rev](https://www.amazon.co.uk/dp/B081P15S4T) [2**SUPERSCANDI 6 Pack Reusable Cleaning Cloths - 100% Biodegradable & Compostable | Washable Swedish Dishcloth - Food-Safe & Plastic-Free | Kitchen Cloth Suitable for Any Surface Pink Green Blue**SUPERSCANDI**£8.10**4.6★21,966 rev](https://www.amazon.co.uk/dp/B08245KWYY) [3**Wild & Stone Swedish Dishcloths Reusable & Absorbent 4-Pack**Wild & Stone**£5.72**4.4★503 rev](https://www.amazon.co.uk/dp/B08YFLSZ4H) [4**The Cosy Nest Company Swedish Dishcloths Pack of 6 Reusable Dish Cloths for Washing Up Absorbent Sponge Cloths for Kitchen Cleaning Eco Friendly Compostable Plastic Free Floral Design**The Cosy Nest Company**£10.31**4.8★19 rev](https://www.amazon.co.uk/dp/B0FP5H99B3) [5**The Cosy Nest Company Swedish Dishcloths Pack of 6 Reusable Dish Cloths for Washing Up Absorbent Sponge Cloths for Kitchen Cleaning Eco Friendly Compostable Plastic Free Bohemian Design**The Cosy Nest Company**£10.28**4.9★16 rev](https://www.amazon.co.uk/dp/B0FP5GCJXY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Foribyw 11 Pack Swedish Dishcloths for Kitchen Reusable Super Absorbent 20x Weight Sponge Cleaning Cloth Quick-Drying Leaves No Streaks Dishwasher Friendly Biodegradable Wipes for House Cleaning**Foribyw**£10.31**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GYP7WVR7) [**Swedish Dishcloth 6PCS Set Reusable Dish Cloths for Washing Up Super Absorbent Cleaning Cloths Biodegradable Kitchen Use Fruit Pattern Sponge Alternative for Dishes and Surfaces**KORVANEL**£5.94**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWGPBWJB) [**Swedish Dishcloth Set of 6 Reusable Kitchen Dish Rags for Cleaning Absorbent & Quick Drying Dish Towels Biodegradable Kitchen Rags No Odor Washable Cellulose Sponge Cloths (Tropical style)**PokeAir**£8.20**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GVMWV5HQ) [**YouthLoxus Mixed Swedish Dishcloths Reusable for table cleaning | 6 Pack**YouthLoxus**£6.79**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GVF7F8SY) [**Swedish Dishcloth Swedish Dishcloths Swedish Dish Coth Reusable Dish Cloths Swedish Dish Cloths Set of 6 Washable Quick Drying Sponge Cloths for Counters Dishes Home Bar Table Wiping**Fadayunn**£4.67**2 rev7mo ago](https://www.amazon.co.uk/dp/B0GCZMXMMH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Swedish Dishcloth Set of 6 Reusable Kitchen Dish Rags for Cleaning Absorbent & Quick Drying Dish Towels Biodegradable Kitchen Rags No Odor Washable Cellulose Sponge Cloths (Tropical style)**PokeAir**£8.20**0.0★**▲ 513%**](https://www.amazon.co.uk/dp/B0GVMWV5HQ) [**Foribyw 11 Pack Swedish Dishcloths for Kitchen Reusable Super Absorbent 20x Weight Sponge Cleaning Cloth Quick-Drying Leaves No Streaks Dishwasher Friendly Biodegradable Wipes for House Cleaning**Foribyw**£10.31**4.6★**▲ 505%**](https://www.amazon.co.uk/dp/B0GYP7WVR7) [**YouthLoxus Mixed Swedish Dishcloths Reusable for table cleaning | 6 Pack**YouthLoxus**£6.79**0.0★**▲ 492%**](https://www.amazon.co.uk/dp/B0GVF7F8SY) [**Swedish Dishcloth 6PCS Set Reusable Dish Cloths for Washing Up Super Absorbent Cleaning Cloths Biodegradable Kitchen Use Fruit Pattern Sponge Alternative for Dishes and Surfaces**KORVANEL**£5.94**0.0★**▲ 490%**](https://www.amazon.co.uk/dp/B0GWGPBWJB) [**Swedish Dishcloths 10 Pack Multi Colour Biodegradable Made in Sweden**The EcoGurus**£12.30**4.6★**▲ 166%**](https://www.amazon.co.uk/dp/B08C5KB9BW)
**~~View all trending →~~**
## **What buyers say about swedish dishcloth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Absorbency**17%
*“Really absorbent”*
**Quality-Overall**13%
*“Good quality, absorbent dishcloth”*
**Ease Of Cleaning**10%
*“Does a great job at mopping up and cleaning”*
**Washability**9%
*“Easy to wash”*
**Eco Friendliness**6%
*“Excellent ecological product”*
**Durability**5%
*“No issue with them breaking down”*
**Value For Money**4%
*“the price is fair”*
**Color**4%
*“I liked the colours”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“Does the product work as advertised/expected: Yes”*
### **What buyers complain about **
**Size-Overall**13%
*“can't recall seeing sizes mentioned”*
**Quality-Overall**7%
*“Terrible and cheap”*
**Thickness**7%
*“These felt thicker than the other Swedish dishcloths I've bought”*
**Washability**6%
*“After a wash the cloth was clearly quite deteriorated already”*
**Value For Money**5%
*“You can get a better product much cheaper”*
**Color**4%
*“Pity they arent brighter colours with the exception of the purple”*
**Advertised Vs Actual Product**4%
*“The advert does not say what that is made of here”*
**Durability**3%
*“ok. dont last 5 seconds not very durable”*
**Smell**2%
*“They are made from a wood pulp and when they arrived had a smell to them and felt greasy, I dont know if this is designed to keep the cloths supple during transit,”*
**Stain Resistance**2%
*“the brown stain will not budge”*
### **Top return reasons **
**Quality-Overall**22%
**Value For Money**15%
**Size-Overall**15%
**Eco Friendliness**7%
**Absorbency**7%
**Thin**7%
**Moist/Dry**4%
**Material Quality**4%
**Cleaning Modes**4%
**Functionality-Overall**4%
## **Common questions**
- **Is swedish dishcloth profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 25 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the swedish dishcloth niche?**
- 18 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in swedish dishcloth?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.3%.
- **What does it cost to enter the swedish dishcloth niche?**
- Listings span £4.67–£12.30; the average listing price is £8.11 (sweet spot $15–$100). The average incumbent carries 4,316 reviews — the moat a new listing must climb.
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