---
title: "Sunflower — £117K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/sunflower"
last_updated: "2026-07-31T13:04:04.992Z"
locale: en
meta:
description: "Niche score 53/100 · £117K/yr market · 301K searches/yr · £10.40 avg price. Soft demand (-1.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £117K/yr market · 301K searches/yr · £10.40 avg price. Soft demand (-1.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunflower — £117K/yr Amazon UK Niche (2026) - Flapen"
---
# **sunflower**
**Worth a look**
Shows low returns (0.4%), but soft demand (-1.2% this quarter) keeps it on the watch list.
Market size 27Growth 24Conversion 47Competition 77Returns 98Price range 29Avg price 37Brand share 95Review moat 73Quality gap 30
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****568.92**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.40**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.21–£20.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£117K**
£117K/yr · 301K searches
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, sunflower is a £117K/yr Amazon United Kingdom market (301K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunflower market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£104K–£130K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#805**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **87%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**40%**
Top 20: 78%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**56%**
- XLTXWD16% - Morning Flowers8% - NANAOUS6% - smokfon5% - MUCOOS5% - Gift Republic4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/sunflower/trend)
## **Top sunflower search terms**
- **sunflower**96K/yr-4.9%1.6% conv. - **sunflowers**48K/yr+6.7%3.2% conv. - **sunflower gifts**84K/yr-2.1%1.6% conv. - **sunflower gifts for women**41K/yr-6.2%2.3% conv. - **sunflower gift**19K/yr+5.9%1.9% conv. - **sunflower decor**5K/yr+14.6%0.1% conv. - **sun flowers**4K/yr-3.3%2.7% conv. - **sun flower**4K/yr-1.2%1.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/sunflower/search-terms)
## **Top sunflower products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£18K20%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XLTXWD Sunflower Gifts Emotional Support Crochet Sunflower Gifts for Women Crochet with Rainbow Card Emotional Support Plant for Office Desk Decor**XLTXWD**£7.57**4.6★15 rev](https://www.amazon.co.uk/dp/B0FPLDKB8N) [2**Stunning Sunflower Bouquet - Fresh Flowers for Birthdays**Morning Flowers**£18.73**4.0★414 rev](https://www.amazon.co.uk/dp/B0B666CZRT) [3**NANAOUS Sunflower Gifts for Women Guardian Angel Gifts for Women Angels Sunflower Figurines Statue Ornament for Thanksgiving Mothers Day or Birthday**NANAOUS**£12.58**4.8★522 rev](https://www.amazon.co.uk/dp/B0DLKWYLQ5) [4**Gift Republic GR130004 Grow Me Be Happy 7.0 cm*9.0 cm*8.5 cm Ve2611GATJ184**Gift Republic**£4.10**4.4★4,900 rev](https://www.amazon.co.uk/dp/B004UF9O0I) [5**Mothers Day Sunflower Gifts for Women - Sunflowers Birthday Gift for Mom Wife Eternal Flowers in Glass Dome Unique Present for Mother Grandmother Girlfriend for Birthday Anniversary Wedding**Touloube**£14.46**4.6★6,090 rev](https://www.amazon.co.uk/dp/B0C5M2ZJ45)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JONAKO Sunflower Gifts for Women Inspirational Sunflower Bracelet Jewellery for Women Birthday Mothers Day Christmas Graduation Anniversary Sunflower Jewelry for Girls**JONAKO**£9.81**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GVSH9VP8) [**tenn well Crochet Flower Bouquet Crochet Knitted Sunflower Gift Artificial Flowers for Her Graduation Mothers Day Birthday Anniversary and Home Decor**tenn well**£13.79**57 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ2VFJV9) [**LEGO Botanicals Sunflowers - Yellow Faux Flowers Building Set - Desk Decoration or Floral Bouquet Home Decor - Gift for 8+ Year Old Girls Boys and Teenagers - Botanical Collection - 40524**LEGO**£9.87**1,700 rev6mo ago](https://www.amazon.co.uk/dp/B0CTH5826C) [**Sunflower Solar Lantern Outdoor Waterproof - Birthday Gifts for Women Mom Grandma Mothers Day Gifts Solar Lights Outdoor Garden Decor for Outside**ZKLiLi**£15.23**188 rev6mo ago](https://www.amazon.co.uk/dp/B0GDDYXWG5) [**Crochet Flowers Bouquet Knitted Smile Sunflower Handmade Crochet Sunflowers Artificial Flowers for Mothers Day Valentines Day Friendship Gift**ZcrPrn**£12.37**1 rev7mo ago](https://www.amazon.co.uk/dp/B0G5Y79VKF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JONAKO Sunflower Gifts for Women Inspirational Sunflower Bracelet Jewellery for Women Birthday Mothers Day Christmas Graduation Anniversary Sunflower Jewelry for Girls**JONAKO**£9.81**5.0★**▲ 267%**](https://www.amazon.co.uk/dp/B0GVSH9VP8) [**MUCOOS Cute Sunflower Keychain Sunflower and Cute Bee Key Chain Charm Keychain for Women Sunflower Gift Birthday Gift for Mom Daughter Friend Handbag Charm**MUCOOS**£3.91**4.5★**▲ 251%**](https://www.amazon.co.uk/dp/B0DNDP7KQ9) [**tenn well Crochet Flower Bouquet Crochet Knitted Sunflower Gift Artificial Flowers for Her Graduation Mothers Day Birthday Anniversary and Home Decor**tenn well**£13.79**4.8★**▲ 235%**](https://www.amazon.co.uk/dp/B0GJ2VFJV9) [**Sunflower Solar Lantern Outdoor Waterproof - Birthday Gifts for Women Mom Grandma Mothers Day Gifts Solar Lights Outdoor Garden Decor for Outside**ZKLiLi**£15.23**4.5★**▲ 230%**](https://www.amazon.co.uk/dp/B0GDDYXWG5) [**LEGO Botanicals Sunflowers - Yellow Faux Flowers Building Set - Desk Decoration or Floral Bouquet Home Decor - Gift for 8+ Year Old Girls Boys and Teenagers - Botanical Collection - 40524**LEGO**£9.87**4.7★**▲ 224%**](https://www.amazon.co.uk/dp/B0CTH5826C)
**~~View all trending →~~**
## **What buyers say about sunflower**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**38%
*“Birthday gift”*
**Quality-Overall**18%
*“Great gift so many great quality items highly recommend”*
**Value For Money**12%
*“Good price”*
**Color**7%
*“Vibrant colours”*
**Plant Growth**5%
*“Growing well”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Size-Overall**4%
*“Very good size”*
**Brightness/Shine/Glow**3%
*“Very bright”*
**Smell**1%
*“Nice fragrance”*
**Ease Of Use**1%
*“easy to use”*
### **What buyers complain about **
**Advertised Vs Actual Product**27%
*“It does not look quite like the picture”*
**Size-Overall**15%
*“Very small”*
**Value For Money**9%
*“Not really worth the money”*
**Plant Growth**8%
*“theyve failed to grow yet”*
**Color**8%
*“there's no pink”*
**Quality-Overall**7%
*“not like in the pic and poor quality”*
**Durability**7%
*“Lasted just over 2 weeks”*
**Battery Life**3%
*“Sore on batteries”*
**Gifting Purpose**3%
*“so its a bit embarrassing to gift”*
**Assembly/Installation**2%
*“Some assembly required”*
### **Top return reasons **
**Size-Overall**21%
**Quality-Overall**18%
**Color**13%
**Gifting Purpose**11%
**Advertised Vs Actual Product**10%
**Material Quality**5%
**Value For Money**4%
**Shape/Style**2%
**Defective Material/Parts**2%
**Functionality-Overall**2%
## **Common questions**
- **Is sunflower profitable to sell on Amazon United Kingdom?**
- The niche generates £117K/yr across 39 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sunflower niche?**
- 37 brands and 70 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in sunflower?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for sunflower peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the sunflower niche?**
- Listings span £2.21–£20.10; the average listing price is £10.40 (sweet spot $15–$100). The average incumbent carries 569 reviews — the moat a new listing must climb.
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