[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-home-garden-sunflower-hearts-bird-food-20kg":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":181,"baselines":219,"demand":224,"seasonality":322,"brandShare":323,"products":344,"feedback":462,"searchTerms":584,"related":609,"lastUpdated":167},"3873dcd1-44e4-438b-bf5a-873738190590","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":5,"label":6,"slug":7,"href":8},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":157,"sellerCount":169,"signals":170,"avgBsr":171,"pageQuality":161,"unitsSoldMin":172,"unitsSoldAvgMin":173,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":162,"top20BrandShare":162,"primePct":179,"oosRate":180},142778,43820,0.7536,-0.1119,0.1294,0.7693,0.9581,4.58,2455,25.18,8.13,38.44,13,6000,0.6154,0.0001,0,1,"sunflower hearts bird food 20kg","sunflower-hearts-bird-food-20kg","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fsunflower-hearts-bird-food-20kg","Bird & Wildlife Care","2026-07-25T20:25:24.32342+00:00",7,15,[],81,5000,100,250,125900,151080,88,176,0.3077,0.0769,{"score":182,"verdict":183,"components":184},45,"skip",[185,190,193,197,199,202,205,210,212,215],{"key":186,"score":187,"weight":188,"raw":189},"marketSize",31,0.15,142778.36,{"key":191,"score":192,"weight":188,"raw":148},"growth",19,{"key":194,"score":195,"weight":196,"raw":149},"conversion",96,0.1,{"key":198,"score":192,"weight":188,"raw":150},"competition",{"key":200,"score":201,"weight":196,"raw":151},"brandShare",10,{"key":203,"score":204,"weight":196,"raw":152},"qualityGap",28,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",40,0.05,2455.46,{"key":211,"score":173,"weight":196,"raw":160},"returns",{"key":213,"score":214,"weight":208,"raw":154},"avgPrice",95,{"key":216,"score":217,"weight":208,"raw":218},"priceRange",77,0.7733421313097988,{"avgRating":220,"medianPrice":221,"medianReturnRate":222,"nichesTracked":223},4.36,12.12,0.0064,27606,{"points":225,"droppedPartialWeek":321},[226,229,232,235,238,241,244,247,250,253,256,259,262,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318],{"week":227,"volume":228},"2025-12-14",757,{"week":230,"volume":231},"2025-12-21",678,{"week":233,"volume":234},"2025-12-28",517,{"week":236,"volume":237},"2026-01-04",1495,{"week":239,"volume":240},"2026-01-11",2048,{"week":242,"volume":243},"2026-01-18",1096,{"week":245,"volume":246},"2026-01-25",857,{"week":248,"volume":249},"2026-02-01",987,{"week":251,"volume":252},"2026-02-08",909,{"week":254,"volume":255},"2026-02-15",870,{"week":257,"volume":258},"2026-02-22",975,{"week":260,"volume":261},"2026-03-01",899,{"week":263,"volume":100},"2026-03-08",{"week":265,"volume":266},"2026-03-15",797,{"week":268,"volume":269},"2026-03-22",731,{"week":271,"volume":272},"2026-03-29",822,{"week":274,"volume":275},"2026-04-05",789,{"week":277,"volume":278},"2026-04-12",774,{"week":280,"volume":281},"2026-04-19",585,{"week":283,"volume":284},"2026-04-26",596,{"week":286,"volume":287},"2026-05-03",531,{"week":289,"volume":290},"2026-05-10",515,{"week":292,"volume":293},"2026-05-17",613,{"week":295,"volume":296},"2026-05-24",674,{"week":298,"volume":299},"2026-05-31",623,{"week":301,"volume":302},"2026-06-07",953,{"week":304,"volume":305},"2026-06-14",1152,{"week":307,"volume":308},"2026-06-21",1099,{"week":310,"volume":311},"2026-06-28",790,{"week":313,"volume":314},"2026-07-05",711,{"week":316,"volume":317},"2026-07-12",683,{"week":319,"volume":320},"2026-07-19",657,false,null,{"top":324,"otherBrandCount":162,"otherClickShare":343},[325,328,331,334,337,340],{"brand":326,"clickShare":327},"Leagrams",0.5986,{"brand":329,"clickShare":330},"Weterton Feeds",0.1972,{"brand":332,"clickShare":333},"Copdock Mill",0.0957,{"brand":335,"clickShare":336},"Extra Select",0.0355,{"brand":338,"clickShare":339},"Hungry Wings",0.0311,{"brand":341,"clickShare":342},"UINCLU",0.0262,0.015699999999999936,[345,356,366,374,384,391,402,410,418,424,433,444,452],{"asin":346,"title":347,"brand":326,"imageUrl":348,"price":349,"rating":350,"reviews":351,"clickShare90":352,"clickShare360":353,"launchDate":354,"amazonUrl":355},"B07Y3TPJGX","Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (20kg) Bag","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51EQBeB+1oL.jpg",30.51,4.7,4502,0.2944,0.2957,"2023-10-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07Y3TPJGX",{"asin":357,"title":358,"brand":329,"imageUrl":359,"price":360,"rating":350,"reviews":361,"clickShare90":362,"clickShare360":363,"launchDate":364,"amazonUrl":365},"B09TTPX9RB","Weterton Feeds 20kg Sunflower Hearts for Wild Birds- Premium Grade","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F512okIkG5aL.jpg",29.79,1969,0.1815,0.239,"2022-07-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09TTPX9RB",{"asin":367,"title":368,"brand":326,"imageUrl":348,"price":369,"rating":350,"reviews":351,"clickShare90":370,"clickShare360":371,"launchDate":372,"amazonUrl":373},"B07ZTNCTWF","Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (12.55kg) Bag",20.79,0.1341,0.1059,"2019-10-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07ZTNCTWF",{"asin":375,"title":376,"brand":332,"imageUrl":377,"price":378,"rating":379,"reviews":380,"clickShare90":333,"clickShare360":381,"launchDate":382,"amazonUrl":383},"B00CUCY7UA","Copdock Mill Sunflower Hearts Bird Food 20kg for Wild Birds Bird Seeds Suitable for Sunflower Seeds Feeders & Bird Tables","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Q1nT0o14L.jpg",31.23,4.6,1470,0.0855,"2013-05-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00CUCY7UA",{"asin":385,"title":386,"brand":326,"imageUrl":348,"price":387,"rating":350,"reviews":351,"clickShare90":388,"clickShare360":389,"launchDate":372,"amazonUrl":390},"B07ZWF1QVG","Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (15kg) Bag",26.22,0.0637,0.0232,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07ZWF1QVG",{"asin":392,"title":393,"brand":326,"imageUrl":394,"price":395,"rating":396,"reviews":397,"clickShare90":398,"clickShare360":399,"launchDate":400,"amazonUrl":401},"B081T9J1LC","Leagrams Sunflower Heart Chips for Wild Birds Husk Free No Mess High-Energy Bird Food (12.55kg) Bag","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F611BRJEwYEL.jpg",20.51,4.2,743,0.0576,0.051,"2019-11-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB081T9J1LC",{"asin":403,"title":404,"brand":335,"imageUrl":405,"price":406,"rating":379,"reviews":407,"clickShare90":336,"clickShare360":339,"launchDate":408,"amazonUrl":409},"B09V88T3QJ","Extra Select Sunflower Hearts Bird Food - Husk-Free Oil Rich High Energy Wild Bird Seed for Year Round Feeding - 5 kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51GllxF0VXL.jpg",17.27,6332,"2022-03-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09V88T3QJ",{"asin":411,"title":412,"brand":338,"imageUrl":413,"price":155,"rating":379,"reviews":414,"clickShare90":339,"clickShare360":415,"launchDate":416,"amazonUrl":417},"B0DB2N8DWX","Premium Wild Bird Food 5L Refill (5L Bag Sunflower Hearts)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41BPyZXsflL.jpg",1337,0.0276,"2024-07-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DB2N8DWX",{"asin":419,"title":420,"brand":326,"imageUrl":348,"price":156,"rating":350,"reviews":351,"clickShare90":421,"clickShare360":422,"launchDate":372,"amazonUrl":423},"B07ZTNSYXZ","Leagrams Premium Sunflower Hearts (Sunflower Kernels) for Wild Birds No Mess High Oil Bakery Grade High-Energy Feed (25.1kg) Bag",0.0279,0.0526,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07ZTNSYXZ",{"asin":425,"title":426,"brand":341,"imageUrl":427,"price":428,"rating":350,"reviews":429,"clickShare90":342,"clickShare360":430,"launchDate":431,"amazonUrl":432},"B00PA1BJ7W","Sunflower Hearts For Wild Birds Feeding - Quality Bakery Grade 12.5 kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61x93lMfDmL.jpg",19.59,1852,0.0527,"2014-11-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00PA1BJ7W",{"asin":434,"title":435,"brand":326,"imageUrl":436,"price":437,"rating":438,"reviews":439,"clickShare90":440,"clickShare360":441,"launchDate":442,"amazonUrl":443},"B0H4257G8B","Leagrams Jumbo Sunflower Hearts for Wild Birds Shell-free High Oil Content 1416mm No Mess Bakery Grade (12.55kg)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51tgqAn00ML.jpg",16,4.1,4,0.0209,0.0052,"2026-06-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0H4257G8B",{"asin":445,"title":446,"brand":329,"imageUrl":359,"price":447,"rating":379,"reviews":448,"clickShare90":449,"clickShare360":450,"launchDate":364,"amazonUrl":451},"B0F7RYK92M","Weterton Feeds 25 kg Sunflower Hearts for Wild Birds (2 × 12.5 kg) | Bird Seed for Finches Robins Sparrows | High-Oil Mess-Free Premium Bird Food",38.26,57,0.0157,0.0152,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F7RYK92M",{"asin":453,"title":454,"brand":455,"imageUrl":456,"price":457,"rating":350,"reviews":458,"clickShare90":449,"clickShare360":459,"launchDate":460,"amazonUrl":461},"B09Y7Y11X2","20kg Sunflower Hearts Bird Food","Generic","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F514hRh00vBL.jpg",30.63,149,0.0153,"2022-04-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09Y7Y11X2",{"love":463,"hate":529,"returnReasons":583},[464,471,478,485,492,499,506,513,519,524],{"topic":465,"percentOfMentions":466,"verbatims":467},"Quality-Overall",0.3935,[468,469,470],"Good quality seed","The seed is good quality as well","Excellent Product",{"topic":472,"percentOfMentions":473,"verbatims":474},"Value For Money",0.2789,[475,476,477],"Fair price","Excellent value","Great value for Money",{"topic":479,"percentOfMentions":480,"verbatims":481},"Pet Friendly",0.16670000000000001,[482,483,484],"Birds happy too","My birds love it","Happy birds",{"topic":486,"percentOfMentions":487,"verbatims":488},"Advertised Vs Actual Product",0.0313,[489,490,491],"Exactly as described arrived promptly","Product as described","Does what it says",{"topic":493,"percentOfMentions":494,"verbatims":495},"Taste-Overall",0.0197,[496,497,498],"Birds say delicious","birds love it","they taste fine to me",{"topic":500,"percentOfMentions":501,"verbatims":502},"Ease Of Cleaning",0.0174,[503,504,505],"Clean food my birds","nice clean seeds good company","Good clean product",{"topic":507,"percentOfMentions":508,"verbatims":509},"Freshness",0.0127,[510,511,512],"The birds tell me they are fresh & very tasty","The smell is fresh","They are very fresh very good value for money",{"topic":514,"percentOfMentions":515,"verbatims":516},"Fun\u002FEntertainment Experience",0.0104,[517,518],"the birds enjoy them","we enjoy watching them",{"topic":520,"percentOfMentions":515,"verbatims":521},"Size-Overall",[522,523],"Good price for the size too","Great size keeps birds fed for a good few weeks ordered twice",{"topic":525,"percentOfMentions":526,"verbatims":527},"Gifting Purpose",0.0069,[528],"A gift for my son for his garden birds",[530,536,542,548,553,558,563,570,575,579],{"topic":465,"percentOfMentions":531,"verbatims":532},0.2727,[533,534,535],"the latest sack is simply very poor quality","Extremely poor quality","My latest bag was of very low quality",{"topic":520,"percentOfMentions":537,"verbatims":538},0.1932,[539,540,541],"Seeds were huge in comparison","they are quite large","Small seeds",{"topic":472,"percentOfMentions":543,"verbatims":544},0.0644,[545,546,547],"it's an expensive way of buying them","It's an expensive bag","it's now fifty percent more expensive today than it was just two weeks ago",{"topic":486,"percentOfMentions":549,"verbatims":550},0.0455,[551,552],"its only 3 litre or 3kg the description is misleading i won't buy it again be careful","And the contents look nothing like the picture shown on the product description page",{"topic":554,"percentOfMentions":549,"verbatims":555},"Leak-Proof",[556,557],"Came damaged and spilled everywhere","Poor quality leaking package",{"topic":559,"percentOfMentions":549,"verbatims":560},"Weight Heavy",[561,562],"Its very heavy","Be aware this 5L bags weighs in at 2.8 kg",{"topic":564,"percentOfMentions":565,"verbatims":566},"Durability",0.0341,[567,568,569],"they don't last long in feeders","Fell out very easily","Fell out too easily",{"topic":571,"percentOfMentions":572,"verbatims":573},"Moist\u002FDry",0.0227,[574],"These sunflower hearts are drier than at the beginning of the season",{"topic":500,"percentOfMentions":572,"verbatims":576},[577,578],"Lots of small chips and dust","making a mess",{"topic":580,"percentOfMentions":572,"verbatims":581},"Material Quality",[582],"Cheaper than plastic tubs",[],[585,589,594,599,604],{"term":163,"volume":586,"growthQoq":587,"conversionRate":588},17826,-0.2431,0.1275,{"term":590,"volume":591,"growthQoq":592,"conversionRate":593},"sunflower hearts 20kg",9525,0.1438,0.0969,{"term":595,"volume":596,"growthQoq":597,"conversionRate":598},"20kg sunflower hearts",6942,-0.1695,0.119,{"term":600,"volume":601,"growthQoq":602,"conversionRate":603},"sunflower hearts 25kg",6831,-0.0451,0.0712,{"term":605,"volume":606,"growthQoq":607,"conversionRate":608},"sunflower hearts bird food 25kg",2696,-0.0719,0.0945,[610,617,624,629,634,639],{"title":611,"href":612,"score":613,"verdict":614,"marketSize":615,"growth90":616},"mole repellent","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fmole-repellent",79,"watch",163396.94,0.914,{"title":618,"href":619,"score":620,"verdict":621,"marketSize":622,"growth90":623},"sun lounger","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fsun-lounger",80,"launch",2470990.46,2.9989,{"title":625,"href":626,"score":620,"verdict":614,"marketSize":627,"growth90":628},"fly repellent fan","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Ffly-repellent-fan",301927.34,14.9724,{"title":630,"href":631,"score":620,"verdict":621,"marketSize":632,"growth90":633},"ice maker","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fice-maker",2878212.99,3.7144,{"title":635,"href":636,"score":620,"verdict":621,"marketSize":637,"growth90":638},"parasol base","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fparasol-base",1136108.92,9.0445,{"title":640,"href":641,"score":620,"verdict":621,"marketSize":642,"growth90":643},"air conditioner","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fair-conditioner",39308962.49,53.5682]