---
title: "Summer Bulbs — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/summer-bulbs"
last_updated: "2026-07-31T14:32:42.039Z"
locale: en
meta:
description: "Niche score 38/100 · £38K/yr market · 130K searches/yr · £7.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £38K/yr market · 130K searches/yr · £7.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Summer Bulbs — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **summer bulbs**
**Skip it**
Soft demand (-63.0% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 0Conversion 48Competition 44Returns 99Price range 0Avg price 21Brand share 11Review moat 62Quality gap 96
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,009.82**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£7.54**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£38K**
£38K/yr · 130K searches
**Growth**
**Bad****-63.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.68–£13.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, summer bulbs is a £38K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 38/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **summer bulbs market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£45K–£60K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **77%**
- **Out of stock**
- **27.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**2%**
- GreenBrokers40% - Oliwier's Bulbs22% - YouGarden19% - schone8% - Generic7% - Botanical Bliss3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 73 weeks — -63.0% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr · busiest ÷ quietest = 9.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/summer-bulbs/trend)
## **Top summer bulbs search terms**
- **summer bulbs for planting now uk**33K/yr-63.6%5.1% conv. - **summer bulbs**35K/yr-70.7%3.8% conv. - **summer flowering bulbs uk**13K/yr-63.2%4.9% conv. - **perennial bulbs**9K/yr-52.5%2.1% conv. - **summer flowering bulbs**10K/yr-62.4%3.8% conv. - **summer flowers**4K/yr+13.9%0.7% conv. - **oliwiers bulbs**9K/yr-37.8%1.8% conv. - **summer bulbs uk**5K/yr-67.2%3.4% conv. - **winter bulbs**4K/yr+5.3%0.2% conv. - **spring plants**3K/yr-89.8%0.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/summer-bulbs/search-terms)
## **Top summer bulbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£11K40%£15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GreenBrokers 101 Promo Pack Collection Summer Flowering Bulbs Mixed Colours (101 Bulbs 5 Different Varieties) Bee & Butterfly Friendly**GreenBrokers**£8.41**4.0★1,683 rev](https://www.amazon.co.uk/dp/B0BN8Y921K) [2**You Garden - Summer Flowering Bulb Mixed Pack 300 Bulbs 7 Varieties for Summer Long Colour Bulk Buy Collection**YouGarden**£13.31**4.1★1,627 rev](https://www.amazon.co.uk/dp/B01CI5AA2M) [3**Oliwiers Bulbs 20x Sparaxis Tricolor Mix Summer Flowering Bulbs Garden Hardy Perennial Beautiful Harlequin Flower Yellow Orange White Red Pink Black**Oliwier's Bulbs**£5.71**4.0★593 rev](https://www.amazon.co.uk/dp/B09MRFMGTS) [4**20x Anemone St Brigid Mixed Colours Bulbs Spring Summer Flowering Corms Garden Perennial Flowers Size 4/5**Oliwier's Bulbs**£4.92**4.0★694 rev](https://www.amazon.co.uk/dp/B08RW6JLHD) [5**schone 15 x Ixia Mixed Star-Like Wand Flowers Colourful Blooms Summer Flowering Bulbs Perennials for Your Beautiful Garden**schone**£6.58**3.8★64 rev](https://www.amazon.co.uk/dp/B0BST1RYW3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bulbella Ranunculus Mixed Flower Bulbs 12 Pack Colorful Persian Buttercup Bulbs for Planting Spring Blooming Garden Flowers Ideal for Beds Borders & Containers**Bulbella**£6.22**95 rev5mo ago](https://www.amazon.co.uk/dp/B0GPCZWFXN) [**Mixed Summer Flowering Bulbs | 202 Bulbs in 5 Varieties | Bee & Butterfly Friendly | Eco Packaging | Premium Quality**GreenBrokers**£9.94**1,683 rev1y ago](https://www.amazon.co.uk/dp/B0DS2R4RH4) [**Mixed Summer Flowering Bulbs | 303 Bulbs in 5 Varieties | Bee & Butterfly Friendly | Eco Packaging | Premium Quality**GreenBrokers**£11.83**1,683 rev1y ago](https://www.amazon.co.uk/dp/B0DS2RGPGJ) [**35-Piece Garden Bulb Collection Ixia Corn Lily Freesia Single Gladiolus Grandiflora & Sparaxis Tricolour Perennial Summer Flowers Ideal for UK Garden Conditions**Botanical Bliss**£8.10**34 rev1y ago](https://www.amazon.co.uk/dp/B0DNXSC64T) [**15 Tigridia Mixed Bulbs Vibrant Peacock Tiger Flowers for Stunning Summer Blooms Perennial Summer-Flowering Bulbs Perfect for UK Gardens**Botanical Bliss**£6.26**16 rev1y ago](https://www.amazon.co.uk/dp/B0DNXBD52Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**15 Tigridia Mixed Bulbs Vibrant Peacock Tiger Flowers for Stunning Summer Blooms Perennial Summer-Flowering Bulbs Perfect for UK Gardens**Botanical Bliss**£6.26**3.6★**▲ 208%**](https://www.amazon.co.uk/dp/B0DNXBD52Z) [**35 x Garden Pack Ixia Corn Lily Mixed Freesia Single Mixed Gladiolus Grandiflora Mixed and Sparaxis Tricolour Perennial Summer Flowering Bulbs for Your Beautiful Garden**schone**£8.40**3.4★**▲ 148%**](https://www.amazon.co.uk/dp/B0BSLMSKGN) [**schone 15 x Ixia Mixed Star-Like Wand Flowers Colourful Blooms Summer Flowering Bulbs Perennials for Your Beautiful Garden**schone**£6.58**3.8★**▲ 131%**](https://www.amazon.co.uk/dp/B0BST1RYW3) [**Peacock Orchids - Unique in Appearance with Strong Fragrance - Summer Flowering Bulbs - Ready for Planting Now (15x Acidanthera Peacock Orchids)**schone**£6.56**4.1★**▲ 116%**](https://www.amazon.co.uk/dp/B0BSXM7FSS) [**Mixed Summer Flowering Bulbs | 202 Bulbs in 5 Varieties | Bee & Butterfly Friendly | Eco Packaging | Premium Quality**GreenBrokers**£9.94**4.0★**▲ 93%**](https://www.amazon.co.uk/dp/B0DS2R4RH4)
**~~View all trending →~~**
## **What buyers say about summer bulbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Good quality”*
**Value For Money**25%
*“Good for the price”*
**Plant Growth**23%
*“Growing well”*
**Instructions/User Manual/Troubleshooting**6%
*“Great packaging with clear instructions”*
**Size-Overall**5%
*“Nice size healthy looking bulbs”*
**Color**5%
*“my new favourite colour”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**2%
*“Easy to use”*
**Pest/Insect Control**1%
*“Bulbs came with free bugs”*
**Design-Overall**1%
*“The bulbs look perfectly respectable”*
### **What buyers complain about **
**Plant Growth**52%
*“never grew”*
**Quality-Overall**13%
*“Im really disappointed with the quality of these Crocosmia bulbs”*
**Moist/Dry**9%
*“If buibs dry and flaky, return them”*
**Value For Money**9%
*“Overpriced saw a far bigger box in Sainsburys for 1 pound cheaper”*
**Size-Overall**3%
*“So small you can hardly pick them up”*
**Advertised Vs Actual Product**2%
*“The actual flowers look nothing like the promotional photo- different colour”*
**Color**2%
*“No colour at all”*
**Strength**1%
*“nothing grew sadly”*
**Instructions/User Manual/Troubleshooting**1%
*“Followed guide and nothing”*
**Defective Material/Parts**1%
*“Issue with one part”*
### **Top return reasons **
**Plant Growth**21%
**Size-Overall**17%
**Moist/Dry**11%
**Advertised Vs Actual Product**10%
**Functionality-Overall**9%
**Value For Money**5%
**Material Quality**5%
**Quality-Overall**4%
**Smell**3%
**Instructions/User Manual/Troubleshooting**3%
## **Common questions**
- **Is summer bulbs profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -63.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the summer bulbs niche?**
- 7 brands and 14 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in summer bulbs?**
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Moist/Dry. The return rate is 0.1%.
- **When does demand for summer bulbs peak?**
- Demand peaks in Mar–Apr; the busiest month runs 9.2× the quietest.
- **What does it cost to enter the summer bulbs niche?**
- Listings span £4.68–£13.31; the average listing price is £7.54 (sweet spot $15–$100). The average incumbent carries 1,010 reviews — the moat a new listing must climb.
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