---
title: "Sugru — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/sugru"
last_updated: "2026-07-31T13:04:42.632Z"
locale: en
meta:
description: "Niche score 36/100 · £81K/yr market · 53K searches/yr · £10.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £81K/yr market · 53K searches/yr · £10.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sugru — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **sugru**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 19Conversion 96Competition 7Returns 96Price range 0Avg price 40Brand share 0Review moat 24Quality gap 70
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.75**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****5,117.29**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£81K**
£81K/yr · 53K searches
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£7.10–£13.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sugru is a £81K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sugru market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£65K–£86K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **29%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- tesa97% - tesa UK3%
## **Demand**
Weekly Amazon search volume, last 17 weeks — -11.1% search growth over the last 90 days.
1K600Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/sugru/trend)
## **Top sugru search terms**
- **sugru**35K/yr-7.9%14.1% conv. - **sugru mouldable glue**13K/yr-15.1%15.8% conv. - **mouldable glue**3K/yr-11.7%7.2% conv. - **sugru moldable glue**3K/yr-31.4%10.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/sugru/search-terms)
## **Top sugru products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£12K30%£24K45%£36K60%£49K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sugru by tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making Black 3 Piece**tesa**£7.22**4.4★8,969 rev](https://www.amazon.co.uk/dp/B089WHGQDP) [2**Sugru by Tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making White 3 Piece**tesa**£7.10**4.4★8,969 rev](https://www.amazon.co.uk/dp/B089WJ221N) [3**Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black & White 8-Pack**tesa**£11.78**4.2★4,717 rev](https://www.amazon.co.uk/dp/B089WH2Z5L) [4**Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White Red Yellow & Blue 8-Pack**tesa**£11.60**4.2★4,717 rev](https://www.amazon.co.uk/dp/B089WHM982) [5**Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White and Gray 8-Pack**tesa**£13.05**4.2★4,717 rev](https://www.amazon.co.uk/dp/B089WGZDD2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sugru by tesa Malleable All-Purpose Glue 8 Pack 8 x 3.5 g Multicoloured Versatile Adhesive Clay for Decorating Gluing Repairing and for Creative DIY Applications**tesa UK**£12.13**2,635 rev5y ago](https://www.amazon.co.uk/dp/B08NC6BPQ4) [**Sugru by Tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making White 3 Piece**tesa**£7.10**8,969 rev5y ago](https://www.amazon.co.uk/dp/B089WJ221N) [**Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White Red Yellow & Blue 8-Pack**tesa**£11.60**4,717 rev5y ago](https://www.amazon.co.uk/dp/B089WHM982) [**Sugru by tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making Black 3 Piece**tesa**£7.22**8,969 rev5y ago](https://www.amazon.co.uk/dp/B089WHGQDP) [**Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black & White 8-Pack**tesa**£11.78**4,717 rev5y ago](https://www.amazon.co.uk/dp/B089WH2Z5L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black & White 8-Pack**tesa**£11.78**4.2★**▲ 121%**](https://www.amazon.co.uk/dp/B089WH2Z5L) [**Sugru by tesa Malleable All-Purpose Glue 8 Pack 8 x 3.5 g Multicoloured Versatile Adhesive Clay for Decorating Gluing Repairing and for Creative DIY Applications**tesa UK**£12.13**4.4★**▲ 53%**](https://www.amazon.co.uk/dp/B08NC6BPQ4) [**Sugru by tesa - Mouldable Multi-Purpose Glue for Creative Fixing and Making Black White and Gray 8-Pack**tesa**£13.05**4.2★**▲ 23%**](https://www.amazon.co.uk/dp/B089WGZDD2) [**Sugru by tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making Black 3 Piece**tesa**£7.22**4.4★**▲ 20%**](https://www.amazon.co.uk/dp/B089WHGQDP) [**Sugru by Tesa - Moldable Multi-Purpose Glue for Creative Fixing and Making White 3 Piece**tesa**£7.10**4.4★**— 9%**](https://www.amazon.co.uk/dp/B089WJ221N)
**~~View all trending →~~**
## **What buyers say about sugru**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**43%
*“Good product when fresh”*
**Maintenance And Repair**10%
*“its been pretty handy for small repairs”*
**Advertised Vs Actual Product**7%
*“Does exactly what it says”*
**Durability**7%
*“putty-like consistency that turns into a durable”*
**Leak-Proof**7%
*“Used to fix small appliances, household items like leaking buckets, waterproofed boots... honestly, must have in any household!”*
**Strength**5%
*“Once cured, the bond was rock-solid”*
**Ease Of Use**4%
*“useful to have around”*
**Value For Money**4%
*“For £5.99 it felt like good value”*
**Assembly/Installation**4%
*“Doesn't set hard”*
**Adhesion/Stickiness**1%
*“It sticks well to wood and metal, and feels strong enough for everyday jobs”*
### **What buyers complain about **
**Adhesion/Stickiness**40%
*“Worst product - not remotely adhesive”*
**Stain Resistance**14%
*“I had no idea that the black coloured version would stain both my fingers”*
**Functionality-Overall**12%
*“Didnt work even when copying their suggested use exactly”*
**Durability**7%
*“failed on each occasion”*
**Mechanism Issues**7%
*“and neither stayed in place”*
**Color**5%
*“never the white version”*
### **Top return reasons **
**Adhesion/Stickiness**31%
**Color**22%
**Functionality-Overall**15%
**Maintenance And Repair**7%
**Quality-Overall**7%
**Defective Material/Parts**7%
**Value For Money**4%
**Compatibility-Overall**4%
**Durability**2%
## **Common questions**
- **Is sugru profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 7 tracked products. 90-day search growth is -11.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the sugru niche?**
- 2 brands and 10 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sugru?**
- Top complaints mined from reviews: Adhesion/Stickiness, Stain Resistance, Functionality-Overall. The return rate is 0.9%.
- **What does it cost to enter the sugru niche?**
- Listings span £7.10–£13.05; the average listing price is £10.75 (sweet spot $15–$100). The average incumbent carries 5,117 reviews — the moat a new listing must climb.
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