---
title: "Sugar Pot — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/sugar-pot"
last_updated: "2026-07-31T15:30:23.992Z"
locale: en
meta:
description: "Niche score 51/100 · £51K/yr market · 180K searches/yr · £8.21 avg price. Soft demand (-26.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £51K/yr market · 180K searches/yr · £8.21 avg price. Soft demand (-26.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sugar Pot — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **sugar pot**
**Worth a look**
Shows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-26.9% this quarter) keeps it on the watch list.
Market size 13Growth 12Conversion 43Competition 80Returns 86Price range 18Avg price 23Brand share 95Review moat 87Quality gap 63
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****256.63**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£8.21**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.87–£17.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£51K**
£51K/yr · 180K searches
**Growth**
**Bad****-26.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, sugar pot is a £51K/yr Amazon United Kingdom market (180K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sugar pot market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£41K–£49K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#1,095**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **74%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**38%**
Top 20: 84%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**55%**
- YOLIFE8% - OnePine8% - mehrido8% - Cyimi7% - JETHMA7% - The Leonardo Collection6%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -26.9% search growth over the last 90 days.
5K3KSpike '25 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/sugar-pot/trend)
## **Top sugar pot search terms**
- **sugar bowl**48K/yr-27.5%1.8% conv. - **sugar bowl with lid**42K/yr-30.1%2.5% conv. - **sugar pot**33K/yr-24.1%2.3% conv. - **sugar pot with lid**11K/yr-19.1%1.6% conv. - **sugar bowl with lid and spoon**14K/yr-37.1%1.9% conv. - **sugar bowls**9K/yr-29.7%0.8% conv. - **sugar bowls with lids**7K/yr-17.7%1.5% conv. - **sugar holder**7K/yr-23.2%1.5% conv. - **sugar pots**4K/yr-24.6%0.9% conv. - **sugar cube bowl with tongs**4K/yr-8.6%0.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/sugar-pot/search-terms)
## **Top sugar pot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YOLIFE Ceramic Sugar Bowl White Porcelain Sugar Pot with Lid and Spoon Conditment for Kitchen Seasoning 8 oz/ 230 ml**YOLIFE**£7.64**4.4★218 rev](https://www.amazon.co.uk/dp/B089Q7HB8B) [2**mehrido Porcelain Sugar Bowl with Lid and Spoon 430ml Ceramic Sugar Container for Kitchen and Home Farmhouse Sugar Jars for Coffee Bar (Leaf)**mehrido**£10.16**4.5★314 rev](https://www.amazon.co.uk/dp/B0BHSPZJNZ) [3**JETHMA Sugar Bowl with LId and Spoon 10oz Satinless Steel Salt Pot Modern Gold Sugar Container Sugar Pot Container for Salt Candy Coffee Bean**JETHMA**£7.42**4.4★37 rev](https://www.amazon.co.uk/dp/B0DBLBP3XV) [4**OnePine 260ml/9oz Sugar Bowl Ceramic Spice Jar Salt Container with Lid and Spoon for Home and Kitchen**OnePine**£8.31**4.4★528 rev](https://www.amazon.co.uk/dp/B08LW2HPL1) [5**Lesser & Pavey British Designed Willow Bough Sugar Bowl with Lid | Ceramic Sugar Pot with Modern Designs | Sugar Bowls with Lids Perfect for Any Kitchen - William Morris**The Leonardo Collection**£8.28**4.8★60 rev](https://www.amazon.co.uk/dp/B0CTR54GJ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JASOLYI Ceramic Sugar Bowl Porcelain Sugar Pot with lid and Spoon 300ml/10.56oz Seasoning Storage Jar Salt Pot Salt Container for Coffee Bar Home Kitchen(Dark Green)**JASOLYI**£7.63**7 rev7mo ago](https://www.amazon.co.uk/dp/B0G9MGD9B2) [**JASOLYI Ceramic Sugar Bowl Porcelain Sugar Pot with lid and Spoon 300ml/10.56oz Seasoning Storage Jar Salt Pot Salt Container for Coffee Bar Home Kitchen(Green)**JASOLYI**£7.57**7 rev7mo ago](https://www.amazon.co.uk/dp/B0G9M894FD) [**Cyimi Sugar Bowl White Sugar Jar Ceramic Porcelain Sugar Pot with lid and Spoon Salt Container for Coffee Bar Lotus-Shaped Seasoning Conditment for Home Kitchen 9 oz/ 255 ml**Cyimi**£8.66**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FWWZTRS1) [**White Porcelain Sugar Bowl with Lid Ceramic Sugar Pot Round Design**Generic**£6.43**5 rev1y ago](https://www.amazon.co.uk/dp/B0F6YLKJ4Q) [**Jiakalamo Ceramic Sugar Bowl with Lid and Spoon Seasoning Storage Jar Sugar Pot Salt Container for Coffee Bar Home Kitchen(Light Green)**Jiakalamo**£7.47**33 rev1y ago](https://www.amazon.co.uk/dp/B0F1K21ZWF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JASOLYI Ceramic Sugar Bowl Porcelain Sugar Pot with lid and Spoon 300ml/10.56oz Seasoning Storage Jar Salt Pot Salt Container for Coffee Bar Home Kitchen(Dark Green)**JASOLYI**£7.63**4.8★**▲ 200%**](https://www.amazon.co.uk/dp/B0G9MGD9B2) [**JASOLYI Ceramic Sugar Bowl Porcelain Sugar Pot with lid and Spoon 300ml/10.56oz Seasoning Storage Jar Salt Pot Salt Container for Coffee Bar Home Kitchen(Green)**JASOLYI**£7.57**4.8★**▲ 168%**](https://www.amazon.co.uk/dp/B0G9M894FD) [**Tala Glass Storage Canister for Sugar Clear Ribbed Glass Container with a Capacity of 1250 ml with screw top lid this jar is Ideal for storing all sugar types cubed or granulated**Tala**£5.36**4.5★**▲ 155%**](https://www.amazon.co.uk/dp/B08HM63NLR) [**Sugar Bowl with Lid and Spoon Set of 2 White Sugar Pot Container (G2)**zeeooil**£13.31**4.0★**▲ 123%**](https://www.amazon.co.uk/dp/B0DKFP6H9D) [**White Porcelain Sugar Bowl with Lid Ceramic Sugar Pot Round Design**Generic**£6.43**4.6★**▲ 76%**](https://www.amazon.co.uk/dp/B0F6YLKJ4Q)
**~~View all trending →~~**
## **What buyers say about sugar pot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Very nice canisters, good quality”*
**Value For Money**14%
*“Value for money”*
**Size-Overall**11%
*“good size”*
**Advertised Vs Actual Product**10%
*“Exactly as advertised”*
**Ease Of Use**6%
*“This is quite useful”*
**Color**5%
*“I love the colour”*
**Design-Overall**5%
*“They look elegant on the kitchen counter”*
**Shape/Style**3%
*“looks really elegant on the worktop”*
**Storage Capacity**3%
*“Storage”*
**Ease Of Cleaning**2%
*“don't make a mess”*
### **What buyers complain about **
**Size-Overall**45%
*“it looks bigger”*
**Quality-Overall**12%
*“Cheap and not very good”*
**Strength**4%
*“Small and flimsy metal”*
**Material Quality**3%
*“what I would call cheap materials”*
**Thickness**3%
*“Not as thick as the bowl”*
**Functionality-Overall**2%
*“Ok. The cork balls fall straight through when half empty which is annoying”*
**Grip**2%
*“it can be tricky to get a grip on them due to the shape”*
**Storage Capacity**2%
*“I personally would of liked more capacity”*
**Advertised Vs Actual Product**2%
*“Different than the description”*
**Durability**2%
*“Break easily”*
### **Top return reasons **
**Size-Overall**63%
**Quality-Overall**7%
**Color**6%
**Defective Material/Parts**6%
**Strength**2%
**Functionality-Overall**2%
**Advertised Vs Actual Product**1%
**Maintenance And Repair**1%
**Value For Money**1%
**Weight Heavy**1%
## **Common questions**
- **Is sugar pot profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 54 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the sugar pot niche?**
- 39 brands and 70 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in sugar pot?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.4%.
- **When does demand for sugar pot peak?**
- Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the sugar pot niche?**
- Listings span £2.87–£17.65; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.
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