---
title: "Products — stranger things mug - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/stranger-things-mug/products"
last_updated: "2026-07-31T13:00:20.123Z"
locale: en
meta:
  description: "Niche score 42/100 · £53K/yr market · 99K searches/yr · £10.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £53K/yr market · 99K searches/yr · £10.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — stranger things mug - Flapen"
---

# **stranger things mug**

**Skip it**

Soft demand (-69.7% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 0Conversion 61Competition 53Returns 97Price range 32Avg price 34Brand share 37Review moat 92Quality gap 47

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****166.35**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£10.11**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£6.92–£18.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£53K**

£53K/yr · 99K searches

**Growth**

**Bad****-69.7%**

90-day search growth — must beat 0% to launch