---
title: "Storage Baskets — £844K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/storage-baskets"
last_updated: "2026-07-31T11:19:56.643Z"
locale: en
meta:
description: "Niche score 55/100 · £844K/yr market · 4.9M searches/yr · £11.43 avg price. Soft demand (-20.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £844K/yr market · 4.9M searches/yr · £11.43 avg price. Soft demand (-20.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Storage Baskets — £844K/yr Amazon UK Niche (2026) - Flapen"
---
# **storage baskets**
**Worth a look**
Shows low returns (0.9%), but soft demand (-20.0% this quarter) keeps it on the watch list.
Market size 75Growth 15Conversion 19Competition 84Returns 95Price range 49Avg price 45Brand share 74Review moat 33Quality gap 38
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Market size**
**Good****£844K**
£844K/yr · 4.9M searches
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£4.24–£25.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.43**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,233.99**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, storage baskets is a £844K/yr Amazon United Kingdom market (4.9M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **storage baskets market data**
- **Units sold / yr**
- **60K–80K**
- avg 500–750/product
- **Revenue / yr**
- **£686K–£914K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **66%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**61%**
Top 20: 93%
**Top-5 click share**
**31%**
Top 20: 65%
**Open market**
**35%**
- woodluv24% - TIMEYARD11% - Revivoer10% - Niftii9% - Straame7% - Mangata4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
125K75KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/storage-baskets/trend)
## **Top storage baskets search terms**
- **storage baskets**1.2M/yr-23.5%0.9% conv. - **basket**1.1M/yr-21.0%0.9% conv. - **wicker basket**597K/yr-24.1%0.9% conv. - **wicker storage basket**313K/yr-13.6%0.8% conv. - **baskets**275K/yr-12.5%1.0% conv. - **storage basket**263K/yr-13.3%0.9% conv. - **woven basket**118K/yr-9.6%0.5% conv. - **small basket**118K/yr-19.9%1.2% conv. - **small storage baskets**102K/yr-16.4%1.3% conv. - **baskets for shelves**89K/yr-10.3%1.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/storage-baskets/search-terms)
## **Top storage baskets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£17K4%£34K6%£51K8%£68K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Storage Baskets Revivoer Set of 4 Wicker Basket for Shelves Closet Organizer Wicker Hamper Empty for Gifts Toys Books**Revivoer**£13.47**4.5★567 rev](https://www.amazon.co.uk/dp/B0C3HP1TGF) [2**Straame Seagrass Storage Baskets Set of 4 - Handwoven Wicker Organisers with Handles Steel-Reinforced Frame Nesting Design - 30 x 22 x 15 cm Natural seagrass material for Shelves Bathroom and Home**Straame**£16.39**4.4★82 rev](https://www.amazon.co.uk/dp/B0FTMP2WZP) [3**TIMEYARD Woven Storage Basket Cotton Rope Shelf Basket Brown**TIMEYARD**£11.36**4.6★335 rev](https://www.amazon.co.uk/dp/B0CQ28NV39) [4**Woodluv Storage Baskets for Shelves Woven Seagrass Hamper Gift Basket Bathroom Bedroom Storage Organiser Toys Shelf Basket Small**woodluv**£7.82**4.3★24 rev](https://www.amazon.co.uk/dp/B0CK5VNZRX) [5**Vencier Set of 4 Handwoven Seagrass Storage Baskets Natural Wicker Organizer Baskets with Handles for Shelves Bathroom Bedroom and Home Office Nesting Design for Space-Saving Storage**Vencier**£13.58**4.4★99 rev](https://www.amazon.co.uk/dp/B0DSW6N44J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Straame Seagrass Storage Baskets Set of 4 - Handwoven Wicker Organisers with Handles Steel-Reinforced Frame Nesting Design - 30 x 22 x 15 cm Natural seagrass material for Shelves Bathroom and Home**Straame**£16.39**82 rev9mo ago](https://www.amazon.co.uk/dp/B0FTMP2WZP) [**JOJOSEE Small Cotton Rope Woven Storage Basket for Shelves White&Brown**JOJOSEE**£11.04**91 rev1y ago](https://www.amazon.co.uk/dp/B0FCY3CZV9) [**TIMEYARD 3 Pack Small Woven Rope Shelf Basket Storage Basket White Brown**TIMEYARD**£17.14**71 rev1y ago](https://www.amazon.co.uk/dp/B0F189Q8T7) [**TIMEYARD 3 Pack Woven Rope Storage Basket Shelf Organiser White Brown**TIMEYARD**£19.41**71 rev1y ago](https://www.amazon.co.uk/dp/B0F17RVVKM) [**Mangata Small Storage Box Thickened Fabric Storage Basket with Handles for Shelves Toy (S 1 Pack)**Mangata**£5.67**229 rev1y ago](https://www.amazon.co.uk/dp/B0F26LSHCP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Niftii 5-Pack Plastic Storage Baskets with Sturdy Handles Lightweight & Durable Design Ideal for Kitchen Bathroom and Cleaning Organisation 3.9L Capacity 17 x 25 x 11cm**Niftii**£8.38**4.6★**▲ 324%**](https://www.amazon.co.uk/dp/B09SHV3RG1) [**Woodluv Storage Boxes with Lids Woven Natural Seagrass Nesting Storage Baskets for Shelves Gift Hamper Basket | Shelf Hamper Organiser for Bathroom Bedroom Kitchen & Home Office XLarge**woodluv**£13.21**4.4★**▲ 291%**](https://www.amazon.co.uk/dp/B000WJUTBO) [**Woodluv Brown Wicker Storage Basket W/Off White Cloth Lining Xmas Hamper - Medium**woodluv**£10.63**4.5★**▲ 136%**](https://www.amazon.co.uk/dp/B0022KRLSK) [**Straame Seagrass Storage Baskets Set of 4 - Handwoven Wicker Organisers with Handles Steel-Reinforced Frame Nesting Design - 30 x 22 x 15 cm Natural seagrass material for Shelves Bathroom and Home**Straame**£16.39**4.4★**▲ 124%**](https://www.amazon.co.uk/dp/B0FTMP2WZP) [**TIMEYARD 3 Pack Woven Rope Storage Basket Shelf Organiser White Brown**TIMEYARD**£19.41**4.7★**▲ 75%**](https://www.amazon.co.uk/dp/B0F17RVVKM)
**~~View all trending →~~**
## **What buyers say about storage baskets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Storage Capacity**18%
*“Good storage”*
**Quality-Overall**17%
*“the basket otherwise is of good quality”*
**Strength**11%
*“These baskets are very sturdy”*
**Size-Overall**11%
*“Perfect fit”*
**Value For Money**11%
*“Good Value”*
**Advertised Vs Actual Product**5%
*“As described”*
**Ease Of Use**3%
*“Easy to use”*
**Color**3%
*“Nice range of colours”*
**Organizing Capabilities**3%
*“great for organising different areas around the home”*
**Design-Overall**2%
*“It has a stylish look”*
### **What buyers complain about **
**Size-Overall**28%
*“Small size”*
**Quality-Overall**10%
*“Bad quality”*
**Advertised Vs Actual Product**4%
*“Doesnt look as nice in real life as its picture”*
**Strength**4%
*“Fairly brittle”*
**Color**3%
*“colours dont match”*
**Smell**2%
*“A slight smell initially”*
**Durability**2%
*“so I question its longevity”*
**Value For Money**2%
*“are slightly expensive”*
**Grip**1%
*“Only issue I had that they don't slide very good”*
**Thickness**1%
*“They aren't very deep either”*
### **Top return reasons **
**Size-Overall**72%
**Quality-Overall**5%
**Color**5%
**Defective Material/Parts**3%
**Strength**3%
**Advertised Vs Actual Product**2%
**Smell**1%
**Compatibility-Overall**1%
**Functionality-Overall**1%
**Material Quality**1%
## **Common questions**
- **Is storage baskets profitable to sell on Amazon United Kingdom?**
- The niche generates £844K/yr across 71 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the storage baskets niche?**
- 34 brands and 60 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in storage baskets?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
- **When does demand for storage baskets peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the storage baskets niche?**
- Listings span £4.24–£25.20; the average listing price is £11.43 (sweet spot $15–$100). The average incumbent carries 3,234 reviews — the moat a new listing must climb.
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