---
title: "Search terms — stitch birthday decorations - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/stitch-birthday-decorations/search-terms"
last_updated: "2026-07-31T17:15:59.785Z"
locale: en
meta:
  description: "Niche score 51/100 · £124K/yr market · 306K searches/yr · £8.58 avg price. Soft demand (-23.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £124K/yr market · 306K searches/yr · £8.58 avg price. Soft demand (-23.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — stitch birthday decorations - Flapen"
---

# **stitch birthday decorations**

**Worth a look**

Shows low returns (0.8%), but soft demand (-23.6% this quarter) keeps it on the watch list.

Market size 28Growth 13Conversion 56Competition 78Returns 96Price range 44Avg price 24Brand share 55Review moat 86Quality gap 43

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****270.36**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£2.99–£24.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£124K**

£124K/yr · 306K searches

**Avg price**

**Bad****£8.58**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-23.6%**

90-day search growth — must beat 0% to launch