---
title: "Stencils — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/stencils"
last_updated: "2026-07-31T11:19:56.072Z"
locale: en
meta:
description: "Niche score 55/100 · £136K/yr market · 724K searches/yr. Prices mostly outside the sweet spot ($2.98–$15.77) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £136K/yr market · 724K searches/yr. Prices mostly outside the sweet spot ($2.98–$15.77) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stencils — £136K/yr Amazon UK Niche (2026) - Flapen"
---
# **stencils**
**Worth a look**
Shows low returns (0.7%), but prices mostly outside the sweet spot ($2.98–$15.77) keeps it on the watch list.
Market size 30Growth 23Conversion 42Competition 86Returns 97Price range 6Avg price 16Brand share 96Review moat 90Quality gap 47
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****32%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****190.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£136K**
£136K/yr · 724K searches
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.63**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.98–£15.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, stencils is a £136K/yr Amazon United Kingdom market (724K searches/yr). The top 5 brands hold 32% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stencils market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£113K–£141K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#266**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**69 **▼falling
**Sellers**
**89**
**Top-5 brand share**
**32%**
Top 20: 66%
**Top-5 click share**
**29%**
Top 20: 59%
**Open market**
**65%**
- Atlona8% - soitzhoc7% - Yazhiji7% - TAUYFIRLS6% - HONQX4% - Wemoralix3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
15K10KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/stencils/trend)
## **Top stencils search terms**
- **stencils**188K/yr-6.0%1.8% conv. - **stencils for crafts reusable**90K/yr-19.4%1.4% conv. - **letter stencils**78K/yr+8.4%3.6% conv. - **stencils for painting**79K/yr+12.3%1.2% conv. - **stencil**49K/yr-9.5%1.9% conv. - **wall stencils**39K/yr+0.8%0.2% conv. - **flower stencils**25K/yr+5.1%2.5% conv. - **stencils letters**32K/yr+20.0%4.4% conv. - **alphabet stencils**24K/yr-0.5%3.6% conv. - **stencils for walls**16K/yr-12.5%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/stencils/search-terms)
## **Top stencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£8K9%£12K12%£16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lettering Stencil Set Letters Alphabet Stencils Craft Number Lettering Guide x 4 by Tallon**Atlona**£3.11**4.4★1,735 rev](https://www.amazon.co.uk/dp/B01H2SO5JY) [2**Stencils for Painting on Wooden Boards Reusable Painting Flower Stencils for Walls for Crafts Reusable templates Flower for on Wood Walls Furniture(18)**soitzhoc**£4.25**4.3★58 rev](https://www.amazon.co.uk/dp/B0DST5LPLM) [3**72 Pcs Botanical Stencils Set Reusable Butterfly & Flower Painting Templates - Leaf Dragonfly Wildflower Nature Crafts Kit for Wall Murals Fabric Art Wood Signs Kids Classroom Projects**Yazhiji**£6.60**4.6★479 rev](https://www.amazon.co.uk/dp/B0F6YJHFD4) [4**Letter Alphabet Stencils 15 Pack Calligraphy Stencils Letters for Painting Lettering Letter and Number Stencil for Crafts Reusable**HONQX**£6.01**4.6★34 rev](https://www.amazon.co.uk/dp/B0FR4P8JWQ) [5**2 Inch Letter and Number Stencils Letters and Numbers Stencil Kit 42 Pcs Reusable Alphabet Templates Interlocking Stencil Kit for Painting on Wood Wall Fabric Rock Sign DIY Art Projects(2INCH/42PCS)**TAUYFIRLS**£5.12**4.4★408 rev](https://www.amazon.co.uk/dp/B0D8P1V6WC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**26 Pcs Floral Letter Stencils for Painting Reusable Uppercase Alphabet Templates Large Flower Stencil Letters Set for Wood Wall Fabric Craft DIY Art Projects**Zirax**£3.84**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GY3ZV922) [**Shimmeroo 80Pcs Stencils for Painting Flower Stencils for Crafts Reusable - Butterfly Flower Leaf Dragonfly Templates Kit for Crafts on Wall Wood Fabric**Shimmeroo**£5.16**8 rev7mo ago](https://www.amazon.co.uk/dp/B0G4WDBFDW) [**Vine Stencils for Painting 11.65x8.26in/29.6x21cm Reusable Leaf Paint Stencils for Walls Large Wall Stencil for Crafts DIY Furniture Drawing Card Making Pattern Decorative**Larrel**£3.09**21 rev9mo ago](https://www.amazon.co.uk/dp/B0FX491DTD) [**Wemoralix 12 Pcs Reusable Flower Stencils Nature Floral Drawing Templates for DIY Fabric & Wood Art**Wemoralix**£4.70**6 rev9mo ago](https://www.amazon.co.uk/dp/B0FX47Z3J1) [**Letter Alphabet Stencils 15 Pack Calligraphy Stencils Letters for Painting Lettering Letter and Number Stencil for Crafts Reusable**HONQX**£6.01**34 rev10mo ago](https://www.amazon.co.uk/dp/B0FR4P8JWQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**26 Pcs Floral Letter Stencils for Painting Reusable Uppercase Alphabet Templates Large Flower Stencil Letters Set for Wood Wall Fabric Craft DIY Art Projects**Zirax**£3.84**5.0★**▲ 238%**](https://www.amazon.co.uk/dp/B0GY3ZV922) [**2 Inch Letter and Number Stencils Letters and Numbers Stencil Kit 42 Pcs Reusable Alphabet Templates Interlocking Stencil Kit for Painting on Wood Wall Fabric Rock Sign DIY Art Projects(2INCH/42PCS)**TAUYFIRLS**£5.12**4.4★**▲ 136%**](https://www.amazon.co.uk/dp/B0D8P1V6WC) [**72 Pcs Botanical Stencils Set Reusable Butterfly & Flower Painting Templates - Leaf Dragonfly Wildflower Nature Crafts Kit for Wall Murals Fabric Art Wood Signs Kids Classroom Projects**Yazhiji**£6.60**4.6★**▲ 123%**](https://www.amazon.co.uk/dp/B0F6YJHFD4) [**Wemoralix 12 Pcs Reusable Flower Stencils Nature Floral Drawing Templates for DIY Fabric & Wood Art**Wemoralix**£4.70**5.0★**▲ 111%**](https://www.amazon.co.uk/dp/B0FX47Z3J1) [**20 Pcs Flower Stencils for Painting 3 x 3 Inch Reusable Flower Stencils for Crafts Floral Stencil Templates with Leaf Vine Designs for DIY Crafts Wood Walls Canvas Home Decor**Tweruna**£3.91**4.4★**▲ 102%**](https://www.amazon.co.uk/dp/B0FN3PS3KL)
**~~View all trending →~~**
## **What buyers say about stencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Amazing quality”*
**Value For Money**16%
*“Good price”*
**Ease Of Use**7%
*“Easy to use”*
**Design-Overall**6%
*“Sales listing illustrations are accurate in showing shape of design”*
**Size-Overall**4%
*“Nice size”*
**Strength**4%
*“Strong and easy to clean”*
**Fun/Entertainment Experience**4%
*“perfect for diy projects”*
**Advertised Vs Actual Product**4%
*“Item As described”*
**Durability**3%
*“it hasnt broken with me”*
**Ease Of Cleaning**2%
*“easy clean”*
### **What buyers complain about **
**Size-Overall**15%
*“These stencils are bigger than I expected”*
**Strength**14%
*“Very flimsy”*
**Ease Of Use**9%
*“Difficult to use”*
**Paint Quality**9%
*“No matter what I tried paint would leak under the stencil”*
**Value For Money**6%
*“i would say its a bit overpriced for what it is”*
**Quality-Overall**6%
*“Cheap flimsy and no way to stick them down”*
**Advertised Vs Actual Product**6%
*“The picture did not make it clear that the letters would all have to be separated”*
**Functionality-Overall**4%
*“It doesnt work”*
**Adhesion/Stickiness**3%
*“One of the stencils had a broken link in the pattern”*
**Thickness**2%
*“Thin so needed to be held down”*
### **Top return reasons **
**Size-Overall**70%
**Strength**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**3%
**Functionality-Overall**3%
**Thin**3%
**Defective Material/Parts**2%
**Adhesion/Stickiness**2%
**Ease Of Use**1%
**Design-Overall**1%
## **Common questions**
- **Is stencils profitable to sell on Amazon United Kingdom?**
- The niche generates £136K/yr across 80 tracked products. 0 of 34 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the stencils niche?**
- 69 brands and 89 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 32% of demand.
- **What do buyers complain about in stencils?**
- Top complaints mined from reviews: Size-Overall, Strength, Ease Of Use. The return rate is 0.7%.
- **When does demand for stencils peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the stencils niche?**
- Listings span £2.98–£15.77; the average listing price is £5.63 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.
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