---
title: "Steamer Pan — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/steamer-pan"
last_updated: "2026-07-31T12:49:49.903Z"
locale: en
meta:
description: "Niche score 50/100 · £61K/yr market · 105K searches/yr · £20.09 avg price. Soft demand (-36.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £61K/yr market · 105K searches/yr · £20.09 avg price. Soft demand (-36.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Steamer Pan — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **steamer pan**
**Worth a look**
Shows a sweet-spot price point ($20.09 avg), but soft demand (-36.2% this quarter) keeps it on the watch list.
Market size 15Growth 7Conversion 36Competition 64Returns 69Price range 78Avg price 88Brand share 79Review moat 49Quality gap 76
**Avg price**
**Great****£20.09**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£6.38–£48.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,609.56**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£61K**
£61K/yr · 105K searches
**Growth**
**Bad****-36.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, steamer pan is a £61K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steamer pan market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£50K–£60K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#1,126**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **88%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**56%**
Top 20: 96%
**Top-5 click share**
**47%**
Top 20: 88%
**Open market**
**38%**
- Tower15% - ZENFUN13% - Judge11% - Denny International10% - VENTION7% - ZENO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.2% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/steamer-pan/trend)
## **Top steamer pan search terms**
- **steamer pan**42K/yr-47.6%3.0% conv. - **steamer pot**28K/yr-29.9%2.4% conv. - **steam pot**19K/yr-36.1%1.4% conv. - **small steamer**9K/yr-6.7%0.9% conv. - **steamer for induction hob**6K/yr-39.7%2.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/steamer-pan/search-terms)
## **Top steamer pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tower 3-Tier Steamer with Encapsulated Base and Tempered Glass Lid with Steam Release Vent Induction Compatible Stainless Steel T80836**Tower**£19.57**4.6★5,980 rev](https://www.amazon.co.uk/dp/B01ICU1OZ4) [2**ZENFUN Steamer Pot With Lid 2 Tier Multipurpose Stainless Steel Steaming Pot Steam Pots With Handle For Vegetable Dumpling Food 11 Inch/28CMThickened**ZENFUN**£14.88**4.0★542 rev](https://www.amazon.co.uk/dp/B09938XZ6F) [3**22CM 3 Tier Stainless Steel Induction Hob Steamer with Glass Lid Cookware Pot & Pan Set**Denny International**£12.49**4.5★1,112 rev](https://www.amazon.co.uk/dp/B01JIKC4AG) [4**ZENO 28CM Steamer Pot | Cooking Pots | Food Vegetable Steamer | Stainless Steel Pot | Great For Vegetables Seafood Meat Cooker | Cooking Kitchen Pan Set | Large Metal Cooking Pots**ZENO**£14.00**4.0★91 rev](https://www.amazon.co.uk/dp/B0BYXQGYYY) [5**Judge Steamer Insert Stainless Steel Stepped Steamer Insert Colander with Twin Handles fits most 16cm 18cm or 20cm Pans**Judge**£14.33**4.4★4,512 rev](https://www.amazon.co.uk/dp/B00140SJ5I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Tier Stainless Steel Steamer with Glass Lids Stackable Multi-Pot Steam Cooker for Vegetables Fish & Chicken Durable Kitchen Cookware Set (Silver)**BURAKH**£13.82**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GTR37MN5) [**Blackmoor Stainless Steel Food Steamer Insert | Fits 16cm 18cm & 20cm Pans | PFAS-Free | Tempered Glass Lid with Steam Vent | Dishwasher Safe | Rust-Resistant**Blackmoor**£15.83**33 rev5mo ago](https://www.amazon.co.uk/dp/B0GMRLQPBG) [**Steamer Pot 20 cm 3.2 QT Vegetable Steamer with Glass Lid 2 Tier Stainless Steel Pot with Basket 3L Induction Potato Couscous Pot Suitable for Vegetables Seafood Soups Dumplings**GOLDEN KEY**£18.89**36 rev5mo ago](https://www.amazon.co.uk/dp/B0FVLT398K) [**Salter Timeless 3 Tier Steamer 18cm Stainless Steel Stackable Cooking Pots Includes Handles & Tempered Glass Lid Non-Stick Vegetable Steaming Pans Induction Hob Suitable Dishwasher Safe**Salter**£21.95**32 rev10mo ago](https://www.amazon.co.uk/dp/B0FPSDQKM6) [**Cooks Professional 3 Tier Stainless Steel Steamer Pan | Durable Vegetable Steam Cooker Pots with Glass Lid Vent & Twin Handles | Suitable for All Hobs Inc Induction | Dishwasher Safe | 16cm Diameter**Cooks Professional**£23.49**170 rev11mo ago](https://www.amazon.co.uk/dp/B0FN82SFBH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Steamer Pot 20 cm 3.2 QT Vegetable Steamer with Glass Lid 2 Tier Stainless Steel Pot with Basket 3L Induction Potato Couscous Pot Suitable for Vegetables Seafood Soups Dumplings**GOLDEN KEY**£18.89**4.4★**▲ 514%**](https://www.amazon.co.uk/dp/B0FVLT398K) [**3 Tier Stainless Steel Steamer with Glass Lids Stackable Multi-Pot Steam Cooker for Vegetables Fish & Chicken Durable Kitchen Cookware Set (Silver)**BURAKH**£13.82**3.8★**▲ 506%**](https://www.amazon.co.uk/dp/B0GTR37MN5) [**BEAUTURAL Foldable Handheld Garment Steamer**BEAUTURAL**£16.92**4.2★**▲ 394%**](https://www.amazon.co.uk/dp/B08P456NHG) [**Blackmoor Stainless Steel Food Steamer Insert | Fits 16cm 18cm & 20cm Pans | PFAS-Free | Tempered Glass Lid with Steam Vent | Dishwasher Safe | Rust-Resistant**Blackmoor**£15.83**4.9★**▲ 349%**](https://www.amazon.co.uk/dp/B0GMRLQPBG) [**Salter Timeless 3 Tier Steamer 18cm Stainless Steel Stackable Cooking Pots Includes Handles & Tempered Glass Lid Non-Stick Vegetable Steaming Pans Induction Hob Suitable Dishwasher Safe**Salter**£21.95**4.6★**▲ 160%**](https://www.amazon.co.uk/dp/B0FPSDQKM6)
**~~View all trending →~~**
## **What buyers say about steamer pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Excellent quality”*
**Value For Money**11%
*“Great value”*
**Size-Overall**11%
*“Size good for family”*
**Ease Of Use**10%
*“easy to handle”*
**Ease Of Cleaning**5%
*“cleans easy”*
**Strength**5%
*“sturdy”*
**Advertised Vs Actual Product**4%
*“does the job”*
**Weight Light**4%
*“The lightweight design makes it convenient to handle”*
**Heating**4%
*“Heats up quickly”*
**Cooking Experience**3%
*“cooks food evenly”*
### **What buyers complain about **
**Size-Overall**16%
*“Very small”*
**Quality-Overall**11%
*“Disappointed with quality”*
**Durability**8%
*“Doesn't last”*
**Strength**5%
*“however it is flimsy”*
**Value For Money**4%
*“costly”*
**Leak-Proof**4%
*“very poor performance: too much steam leaks out of the sides of the lid”*
**Thickness**3%
*“Not very deep pots”*
**Rusts/Corrodes**2%
*“One use and one wash in the dishwasher and it went rusty in several places”*
**Heating**2%
*“It struggled to heat up properly”*
**Ease Of Use**2%
*“could no longer be used”*
### **Top return reasons **
**Size-Overall**53%
**Functionality-Overall**10%
**Quality-Overall**7%
**Weight Heavy**3%
**Compatibility-Overall**3%
**Strength**3%
**Leak-Proof**3%
**Defective Material/Parts**2%
**Advertised Vs Actual Product**1%
**Rusts/Corrodes**1%
## **Common questions**
- **Is steamer pan profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 32 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -36.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the steamer pan niche?**
- 25 brands and 45 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in steamer pan?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.3%.
- **When does demand for steamer pan peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the steamer pan niche?**
- Listings span £6.38–£48.02; the average listing price is £20.09 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.
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