---
title: "Steamer Cooking — £952K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/steamer-cooking"
last_updated: "2026-07-31T11:22:05.168Z"
locale: en
meta:
description: "Niche score 57/100 · £952K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £952K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Steamer Cooking — £952K/yr Amazon UK Niche (2026) - Flapen"
---
# **steamer cooking**
**Worth a look**
Shows a sweet-spot price point ($18.60 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 77Growth 9Conversion 47Competition 53Returns 78Price range 67Avg price 84Brand share 69Review moat 35Quality gap 75
**Avg price**
**Great****£18.60**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£952K**
£952K/yr · 1.4M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£5.34–£34.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,046.69**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-33.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, steamer cooking is a £952K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steamer cooking market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£744K–£930K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#463**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **77%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**64%**
Top 20: 99%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**31%**
- Russell Hobbs27% - Salter16% - Tower10% - Amazon Basics6% - Judge6% - Denny International6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.0% search growth over the last 90 days.
60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/steamer-cooking/trend)
## **Top steamer cooking search terms**
- **steamer cooking**448K/yr-43.2%2.7% conv. - **food steamer**198K/yr-29.2%2.5% conv. - **vegetable steamer**128K/yr-35.5%3.4% conv. - **steamer food**95K/yr+43.7%3.0% conv. - **veg steamer**62K/yr-31.0%3.1% conv. - **steamer for cooking**44K/yr-34.7%2.5% conv. - **electric steamer**46K/yr-32.7%2.5% conv. - **stainless steel steamer**30K/yr-26.1%1.7% conv. - **steam cooker**26K/yr-25.9%1.3% conv. - **food steamer 3 tier**33K/yr-24.2%4.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/steamer-cooking/search-terms)
## **Top steamer cooking products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£95K20%£190K30%£285K40%£381K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Russell Hobbs 3 Tier Electric Food Steamer 9L Dishwasher safe BPA free baskets Stackable baskets 1L Rice bowl inc 60 min timer Steams in 40 seconds Healthy eating Energy saving 800W 21140**Russell Hobbs**£24.37**4.6★12,067 rev](https://www.amazon.co.uk/dp/B00FKTC7KM) [2**Salter 3 Tier Electric Food Steamer 7.5 L With Rice Bowl 500 W**Salter**£20.01**4.4★8,265 rev](https://www.amazon.co.uk/dp/B079T6XVG3) [3**Tower 3-Tier Steamer with Encapsulated Base and Tempered Glass Lid with Steam Release Vent Induction Compatible Stainless Steel T80836**Tower**£19.57**4.6★5,980 rev](https://www.amazon.co.uk/dp/B01ICU1OZ4) [4**Amazon Basics Electric Food Steamer for Cooking Vegetables with 3-Tier Design BPA-Free 9L 950W Black**Amazon Basics**£20.81**4.3★93 rev](https://www.amazon.co.uk/dp/B0F4QDXG88) [5**22CM 3 Tier Stainless Steel Induction Hob Steamer with Glass Lid Cookware Pot & Pan Set**Denny International**£12.49**4.5★1,112 rev](https://www.amazon.co.uk/dp/B01JIKC4AG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blackmoor Stainless Steel Food Steamer Insert | Fits 16cm 18cm & 20cm Pans | PFAS-Free | Tempered Glass Lid with Steam Vent | Dishwasher Safe | Rust-Resistant**Blackmoor**£15.83**33 rev5mo ago](https://www.amazon.co.uk/dp/B0GMRLQPBG) [**Amazon Basics Electric Food Steamer for Cooking Vegetables with 3-Tier Design BPA-Free 9L 950W Black**Amazon Basics**£20.81**93 rev7mo ago](https://www.amazon.co.uk/dp/B0F4QDXG88) [**Salter Timeless 3 Tier Steamer 18cm Stainless Steel Stackable Cooking Pots Includes Handles & Tempered Glass Lid Non-Stick Vegetable Steaming Pans Induction Hob Suitable Dishwasher Safe**Salter**£21.95**32 rev10mo ago](https://www.amazon.co.uk/dp/B0FPSDQKM6) [**Swan Townhouse 18cm 3 Tier Stainless Steel Steamer with Glass Lid Suitable for All Hob Types (Including Induction) Dishwasher Safe Stainless Steel SWPS5026SS**Swan**£22.27**447 rev1y ago](https://www.amazon.co.uk/dp/B0DWNGSQ59) [**Salter 3-Tier Food Steamer 1-2 Portions Compact Multi-Cooker with 3 Steam Baskets Electric Egg Cooker 8-Egg Capacity Vegetable Steamer 60-Minute Timer 3L Capacity Cook Simultaneously 500W**Salter**£18.22**258 rev2y ago](https://www.amazon.co.uk/dp/B0C2CGB223)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blackmoor Stainless Steel Food Steamer Insert | Fits 16cm 18cm & 20cm Pans | PFAS-Free | Tempered Glass Lid with Steam Vent | Dishwasher Safe | Rust-Resistant**Blackmoor**£15.83**4.9★**▲ 410%**](https://www.amazon.co.uk/dp/B0GMRLQPBG) [**Judge Stainless Steel Basket Steamer on Legs 14cm-24cm Gift Boxed**Judge**£7.81**3.7★**▲ 151%**](https://www.amazon.co.uk/dp/B00022BNKM) [**Salter Timeless 3 Tier Steamer 18cm Stainless Steel Stackable Cooking Pots Includes Handles & Tempered Glass Lid Non-Stick Vegetable Steaming Pans Induction Hob Suitable Dishwasher Safe**Salter**£21.95**4.6★**▲ 123%**](https://www.amazon.co.uk/dp/B0FPSDQKM6) [**Amazon Basics Electric Food Steamer for Cooking Vegetables with 3-Tier Design BPA-Free 9L 950W Black**Amazon Basics**£20.81**4.3★**▲ 96%**](https://www.amazon.co.uk/dp/B0F4QDXG88) [**Swan Townhouse 18cm 3 Tier Stainless Steel Steamer with Glass Lid Suitable for All Hob Types (Including Induction) Dishwasher Safe Stainless Steel SWPS5026SS**Swan**£22.27**4.4★**▲ 75%**](https://www.amazon.co.uk/dp/B0DWNGSQ59)
**~~View all trending →~~**
## **What buyers say about steamer cooking**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product”*
**Value For Money**14%
*“Good for the price”*
**Size-Overall**11%
*“Size good for family”*
**Ease Of Use**9%
*“Easy to use”*
**Ease Of Cleaning**8%
*“Ease of cleaning”*
**Cooking Experience**4%
*“cooks food evenly”*
**Storage Capacity**4%
*“Great for storage”*
**Advertised Vs Actual Product**4%
*“Just what we needed”*
**Strength**3%
*“Sturdy”*
**Compactness**3%
*“still compact for two”*
### **What buyers complain about **
**Size-Overall**15%
*“Very small”*
**Quality-Overall**15%
*“Awful quality”*
**Strength**6%
*“Small an very flimsy”*
**Durability**6%
*“doesnt seem very durable”*
**Leak-Proof**4%
*“water went everywhere”*
**Ease Of Cleaning**2%
*“Hard to wash to keep clean”*
**Value For Money**2%
*“costly”*
**Rusts/Corrodes**2%
*“fell aprt and started to rust”*
**Design-Overall**2%
*“The bowls are of a good size – but – a design flaw and problem”*
**Thickness**2%
*“Not very deep pots”*
### **Top return reasons **
**Size-Overall**53%
**Quality-Overall**8%
**Functionality-Overall**5%
**Material Quality**4%
**Leak-Proof**3%
**Strength**3%
**Product Condition**2%
**Advertised Vs Actual Product**2%
**Heating**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is steamer cooking profitable to sell on Amazon United Kingdom?**
- The niche generates £952K/yr across 26 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the steamer cooking niche?**
- 21 brands and 48 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in steamer cooking?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.8%.
- **When does demand for steamer cooking peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the steamer cooking niche?**
- Listings span £5.34–£34.93; the average listing price is £18.60 (sweet spot $15–$100). The average incumbent carries 3,047 reviews — the moat a new listing must climb.
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