---
title: "Steamer Basket — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/steamer-basket"
last_updated: "2026-07-31T11:21:54.073Z"
locale: en
meta:
description: "Niche score 42/100 · £63K/yr market · 119K searches/yr · £9.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £63K/yr market · 119K searches/yr · £9.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Steamer Basket — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **steamer basket**
**Skip it**
Soft demand (-35.5% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 7Conversion 66Competition 41Returns 79Price range 7Avg price 26Brand share 72Review moat 43Quality gap 67
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,236.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.06**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£63K**
£63K/yr · 119K searches
**Growth**
**Bad****-35.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.85–£15.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, steamer basket is a £63K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steamer basket market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£54K–£72K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#429**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**31%**
- Consevisen21% - Vicloon13% - RUNZI12% - Judge8% - Amazon Basics8% - Joseph Joseph7%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -35.5% search growth over the last 90 days.
3K2KSpike '25Prime Day '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/steamer-basket/trend)
## **Top steamer basket search terms**
- **steamer basket**53K/yr-35.7%4.5% conv. - **steaming basket**13K/yr-34.2%5.7% conv. - **stainless steel steamer basket**9K/yr-42.4%3.4% conv. - **steam basket**10K/yr-32.1%4.2% conv. - **steamer insert**10K/yr-44.0%2.4% conv. - **steamer basket for saucepan**9K/yr-31.9%7.4% conv. - **vegetable steamer basket**6K/yr-27.6%6.2% conv. - **steamer insert for saucepan**4K/yr-29.8%5.3% conv. - **steamer baskets**4K/yr-28.0%3.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/steamer-basket/search-terms)
## **Top steamer basket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£13K30%£19K40%£25K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Consevisen Stainless Steel Vegetable Steamer Basket Expandable 5.1 to 9 Folding Steamer Insert for Veggie Fish Seafood Cooking Silver/Green**Consevisen**£6.72**4.3★19,795 rev](https://www.amazon.co.uk/dp/B06Y4MCKFM) [2**Vicloon Vegetable Steamers Basket for Cooking Steamer Basket Stainless Steel Folding Vegetable Steamer Insert for Food Metal Collapsible Pan Steamer Insert for Veggie Seafood Cooking - S**Vicloon**£5.93**4.4★663 rev](https://www.amazon.co.uk/dp/B0CZ9JR2M8) [3**Foldable Vegetable Steamer Premium Stainless Steel Vegetable Steamer Basket Veggie Steamer Basket Fits Various Size Pot (6 to 10.5)**RUNZI**£6.37**4.3★352 rev](https://www.amazon.co.uk/dp/B08HMNKZ46) [4**Amazon Basics Extendable Steamer Basket Expands from 14.2cm to 23.4cm Stainless Steel Dishwasher-Safe**Amazon Basics**£6.14**4.3★223 rev](https://www.amazon.co.uk/dp/B0DZX83JPV) [5**Joseph Joseph Bloom Folding Steamer Basket for Vegetables compact storage - Green 4**Joseph Joseph**£9.95**4.3★5,091 rev](https://www.amazon.co.uk/dp/B07V9PNM7C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blackmoor Stainless Steel Food Steamer Insert | Fits 16cm 18cm & 20cm Pans | PFAS-Free | Tempered Glass Lid with Steam Vent | Dishwasher Safe | Rust-Resistant**Blackmoor**£15.82**31 rev5mo ago](https://www.amazon.co.uk/dp/B0GMRLQPBG) [**Stainless Steel Steamer Basket 20 cm 304 Stainless Steamer Insert with Handle Steamers Basket Portable Steaming Rack for Home Kitchen Rice Cooker Cooking**MDPUTY**£7.01**6 rev8mo ago](https://www.amazon.co.uk/dp/B0G3XCVMSK) [**Amazon Basics Extendable Steamer Basket Expands from 14.2cm to 23.4cm Stainless Steel Dishwasher-Safe**Amazon Basics**£6.14**223 rev8mo ago](https://www.amazon.co.uk/dp/B0DZX83JPV) [**Steamer Basket Stainless Steel Folding Steamer Basket for Vegetable and Seafood Cooking Expandable Food Steaming Baskets Fit Various Size Pot (SIZE:5.5 to 9)**XuYelora**£7.86**26 rev9mo ago](https://www.amazon.co.uk/dp/B0FKGY56P3) [**3PCS Stainless Steel Steamer Rack with Removable Legs Steamer Steam Cookware**huoanpo**£4.85**41 rev1y ago](https://www.amazon.co.uk/dp/B0FDKLTTJT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blackmoor Stainless Steel Food Steamer Insert | Fits 16cm 18cm & 20cm Pans | PFAS-Free | Tempered Glass Lid with Steam Vent | Dishwasher Safe | Rust-Resistant**Blackmoor**£15.82**4.9★**▲ 324%**](https://www.amazon.co.uk/dp/B0GMRLQPBG) [**Steamer Basket Stainless Steel Folding Steamer Basket for Vegetable and Seafood Cooking Expandable Food Steaming Baskets Fit Various Size Pot (SIZE:5.5 to 9)**XuYelora**£7.86**4.4★**▲ 147%**](https://www.amazon.co.uk/dp/B0FKGY56P3) [**Vicloon Vegetable Steamers Basket for Cooking Steamer Basket Stainless Steel Folding Vegetable Steamer Insert for Food Metal Collapsible Pan Steamer Insert for Veggie Seafood Cooking - S**Vicloon**£5.93**4.4★**▲ 75%**](https://www.amazon.co.uk/dp/B0CZ9JR2M8) [**Judge Stainless Steel Basket Steamer on Legs 14cm-24cm Gift Boxed**Judge**£7.81**3.7★**▲ 64%**](https://www.amazon.co.uk/dp/B00022BNKM) [**Stainless Steel Vegetable Steamer Basket - Collapsable Foldable Expandable Insert Rack/Colander Fitting Most Saucepans. Healthy Efficient and Nutritional Cooking. Ideal For Veg Seafood Pasta.**Taylors Eye Witness**£10.62**4.5★**▲ 60%**](https://www.amazon.co.uk/dp/B06XYDZSDP)
**~~View all trending →~~**
## **What buyers say about steamer basket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product”*
**Size-Overall**14%
*“Happy with the size and quality”*
**Ease Of Use**11%
*“Easy to use”*
**Advertised Vs Actual Product**9%
*“it does the job it was born to do”*
**Ease Of Cleaning**6%
*“Cleans up nicely too”*
**Value For Money**6%
*“Good value for money is purchased at the right time”*
**Strength**6%
*“Sturdy Steamer”*
**Storage Capacity**4%
*“Space saving food steamer”*
**Efficiency**4%
*“Does everything very well”*
**Cooking Experience**3%
*“it does a great job of cooking evenly while keeping flavours intact”*
### **What buyers complain about **
**Rusts/Corrodes**18%
*“Feet have corroded”*
**Size-Overall**15%
*“This contraption was not fit for purpose”*
**Quality-Overall**14%
*“Awful quality”*
**Durability**9%
*“Broke within a few months”*
**Strength**9%
*“Feels a bit flimsy”*
**Value For Money**3%
*“costly”*
**Rope/Wire Tangling**3%
*“It gets tangled sometimes”*
**Touch/Button Controls**3%
*“Button kept coming off”*
**Handle Quality**3%
*“Handle is a bit tall for the smaller saucepans”*
**Assembly/Installation**3%
*“you have to put it together”*
### **Top return reasons **
**Size-Overall**60%
**Quality-Overall**6%
**Defective Material/Parts**5%
**Functionality-Overall**4%
**Strength**3%
**Rusts/Corrodes**2%
**Compatibility-Overall**2%
**Advertised Vs Actual Product**2%
**Durability**2%
**Ease Of Use**1%
## **Common questions**
- **Is steamer basket profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the steamer basket niche?**
- 15 brands and 83 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in steamer basket?**
- Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Quality-Overall. The return rate is 1.8%.
- **When does demand for steamer basket peak?**
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the steamer basket niche?**
- Listings span £4.85–£15.82; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 2,237 reviews — the moat a new listing must climb.
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