---
title: "Stanley Food Flask — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/stanley-food-flask"
last_updated: "2026-07-31T16:41:49.561Z"
locale: en
meta:
description: "Niche score 31/100 · £72K/yr market · 93K searches/yr · £24.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £72K/yr market · 93K searches/yr · £24.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stanley Food Flask — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **stanley food flask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 6Conversion 40Competition 9Returns 80Price range 95Avg price 95Brand share 0Review moat 24Quality gap 33
**Avg price**
**Incredible****£24.42**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£16.71–£31.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,730.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£72K**
£72K/yr · 93K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-37.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stanley food flask is a £72K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stanley food flask market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£61K–£73K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#223**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- STANLEY94% - Thermos6% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 39 weeks — -37.8% search growth over the last 90 days.
4K3KBlack Friday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/stanley-food-flask/trend)
## **Top stanley food flask search terms**
- **stanley food flask**41K/yr-35.1%2.9% conv. - **stanley food jar**19K/yr-12.4%3.3% conv. - **stanley food**7K/yr+6.1%1.1% conv. - **food flask stanley**5K/yr-56.9%2.2% conv. - **stanley soup flask**8K/yr-60.4%5.9% conv. - **stanley food jars & storage**3K/yr-22.9%0.5% conv. - **stanley hot food flask**3K/yr-62.7%5.0% conv. - **stanley food flasks for hot food**6K/yr-96.1%8.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/stanley-food-flask/search-terms)
## **Top stanley food flask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£22K40%£29K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STANLEY 1913 Classic Food Jar With Spork 0.4L - Rose Quartz**STANLEY**£25.55**4.6★4,659 rev](https://www.amazon.co.uk/dp/B0CNTVCWLL) [2**STANLEY 1913 Classic Food Jar With Spork 0.4L - Hammertone Green**STANLEY**£25.85**4.6★4,659 rev](https://www.amazon.co.uk/dp/B08BCS1R66) [3**STANLEY 1913 Adventure To-Go Food Jar 0.53L - Black**STANLEY**£21.55**4.4★968 rev](https://www.amazon.co.uk/dp/B0CCPPS7KN) [4**STANLEY 1913 Classic Legendary Food Jar 0.7L - Hammertone Green**STANLEY**£31.22**4.7★2,061 rev](https://www.amazon.co.uk/dp/B07PBLPQZQ) [5**Thermos Stainless King Food Flask 470ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Classic Duck Egg Finish - Ideal for On-the-Go Meals & Drinks**Thermos**£16.71**4.6★26,139 rev](https://www.amazon.co.uk/dp/B077GZQZT8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**STANLEY 1913 Classic Food Jar With Spork 0.4L - Rose Quartz**STANLEY**£25.55**4,659 rev2y ago](https://www.amazon.co.uk/dp/B0CNTVCWLL) [**STANLEY 1913 Adventure To-Go Food Jar 0.53L - Black**STANLEY**£21.55**968 rev3y ago](https://www.amazon.co.uk/dp/B0CCPPS7KN) [**STANLEY 1913 Adventure To-Go Food Jar 0.53L - Polar**STANLEY**£24.39**968 rev3y ago](https://www.amazon.co.uk/dp/B0CCPR557R) [**STANLEY 1913 Classic Food Jar With Spork 0.4L - Hammertone Green**STANLEY**£25.85**4,659 rev6y ago](https://www.amazon.co.uk/dp/B08BCS1R66) [**STANLEY 1913 Classic Food Jar With Spork 0.4L - Matte Black**STANLEY**£29.04**4,659 rev6y ago](https://www.amazon.co.uk/dp/B08BCR8JZQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STANLEY 1913 Adventure To-Go Food Jar 0.53L - Black**STANLEY**£21.55**4.4★**▲ 299%**](https://www.amazon.co.uk/dp/B0CCPPS7KN) [**STANLEY 1913 Classic Food Jar With Spork 0.4L - Rose Quartz**STANLEY**£25.55**4.6★**▲ 104%**](https://www.amazon.co.uk/dp/B0CNTVCWLL) [**Thermos Stainless King Food Flask 470ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Classic Duck Egg Finish - Ideal for On-the-Go Meals & Drinks**Thermos**£16.71**4.6★**▼ 24%**](https://www.amazon.co.uk/dp/B077GZQZT8) [**STANLEY 1913 Classic Food Jar With Spork 0.4L - Hammertone Green**STANLEY**£25.85**4.6★**▼ 35%**](https://www.amazon.co.uk/dp/B08BCS1R66) [**STANLEY 1913 Classic Legendary Food Jar 0.7L - Hammertone Green**STANLEY**£31.22**4.7★**▼ 40%**](https://www.amazon.co.uk/dp/B07PBLPQZQ)
**~~View all trending →~~**
## **What buyers say about stanley food flask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Good quality build as usual for Stanley”*
**Value For Money**11%
*“great value for money”*
**Heating**9%
*“Keeps the food hot”*
**Size-Overall**7%
*“Its a good size”*
**Leak-Proof**7%
*“Totally leakproof”*
**Temperature Retention**6%
*“Keeps contents very hot for a long time”*
**Strength**6%
*“Robust + Reliable”*
**Color**5%
*“Love the colour”*
**Temperature Control**3%
*“The best thermos”*
**Warmth**3%
*“Warming”*
### **What buyers complain about **
**Value For Money**22%
*“not cheap”*
**Heating**15%
*“Stopped maintaining heat”*
**Advertised Vs Actual Product**14%
*“1 star to the evil marketing”*
**Quality-Overall**13%
*“Not the best”*
**Leak-Proof**7%
*“My flask leaks”*
**Handle Quality**7%
*“without the handle”*
**Functionality-Overall**4%
*“Doesnt do the job”*
**Size-Overall**4%
*“the lids alsd dont fit”*
**Design-Overall**4%
*“Very bad design”*
**Durability**2%
*“didn't last”*
### **Top return reasons **
**Size-Overall**58%
**Color**5%
**Leak-Proof**4%
**Warmth**3%
**Handle Quality**3%
**Defective Material/Parts**2%
**Heating**2%
**Temperature Control**2%
**Value For Money**2%
**Product Condition**2%
## **Common questions**
- **Is stanley food flask profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 8 tracked products. 90-day search growth is -37.8%. Flapen's verdict: Skip it (31/100).
- **How competitive is the stanley food flask niche?**
- 2 brands and 63 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in stanley food flask?**
- Top complaints mined from reviews: Value For Money, Heating, Advertised Vs Actual Product. The return rate is 1.7%.
- **What does it cost to enter the stanley food flask niche?**
- Listings span £16.71–£31.22; the average listing price is £24.42 (sweet spot $15–$100). The average incumbent carries 5,731 reviews — the moat a new listing must climb.
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