---
title: "Trend — stainless steel kitchen utensils - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/stainless-steel-kitchen-utensils/trend"
last_updated: "2026-07-31T16:53:37.188Z"
locale: en
meta:
  description: "Niche score 54/100 · £101K/yr market · 168K searches/yr · £14.69 avg price. Soft demand (-21.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £101K/yr market · 168K searches/yr · £14.69 avg price. Soft demand (-21.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — stainless steel kitchen utensils - Flapen"
---

# **stainless steel kitchen utensils**

**Worth a look**

Shows low returns (1.1%), but soft demand (-21.0% this quarter) keeps it on the watch list.

Market size 25Growth 14Conversion 51Competition 66Returns 92Price range 72Avg price 72Brand share 67Review moat 49Quality gap 78

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£14.69**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£7.73–£34.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,641.54**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£101K**

£101K/yr · 168K searches

**Growth**

**Bad****-21.0%**

90-day search growth — must beat 0% to launch