---
title: "St Georges Day — £11K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/st-georges-day"
last_updated: "2026-07-31T15:34:04.362Z"
locale: en
meta:
description: "Niche score 48/100 · £11K/yr market · 39K searches/yr · £7.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £11K/yr market · 39K searches/yr · £7.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "St Georges Day — £11K/yr Amazon UK Niche (2026) - Flapen"
---
# **st georges day**
**Skip it**
Soft demand (-45.1% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 2Conversion 46Competition 89Returns 100Price range 13Avg price 21Brand share 88Review moat 93Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****145.78**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.63**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.50–£16.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£11K**
£11K/yr · 39K searches
**Growth**
**Bad****-45.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, st georges day is a £11K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **st georges day market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£38K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#2,164**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **96%**
- **Out of stock**
- **24.9%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**47%**
Top 20: 88%
**Top-5 click share**
**26%**
Top 20: 59%
**Open market**
**48%**
- DPKOW15% - Moorlan10% - Solihigh9% - AhfuLife7% - Luvart6% - BUSCANDO6%
## **Demand**
Weekly Amazon search volume, last 55 weeks — -45.1% search growth over the last 90 days.
13K8KSpike '25Spike '26Aug '24Mar '25May '25Jul '25Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/st-georges-day/trend)
## **Top st georges day products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2154%£4306%£6458%£8601101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**England St Georges Day Decorations Kit Happy St Georges Day Banner Swirls Balloons Hanging Decorations Indoor Outdoor Party Celebration Accessories**Moorlan**£6.95**0.0★0 rev](https://www.amazon.co.uk/dp/B0GKY16JXD) [2**BUSCANDO England St. Georges Day Decorations Banner Bunting Swirls Balloons Streamers - Red - 15cm x 15cm - Polyester/Nylon - Indoor/Outdoor - St. Georges Day Occasion**BUSCANDO**£10.39**4.5★15 rev](https://www.amazon.co.uk/dp/B0DTHPSGZ4) [3**DPKOW Happy St. Georges Day Banner Decorations Long Fabric England National Day Banner Red White St George Flag Backdrop for Patriotic Themed Party Decorations 270 * 40cm**DPKOW**£4.73**4.7★149 rev](https://www.amazon.co.uk/dp/B0BM9FYLW3) [4**Embravfire 38Pcs England St. Georges Day Decorations Set with Banner Bunting Hand Flags Hanging Swirls Party Eyeglasses Balloons St. Georges Day Decorations Accessories**Embravfire**£10.50**0.0★0 rev](https://www.amazon.co.uk/dp/B0GL19Z6L5) [5**AhfuLife England St George Bunting for World Cup Party Decorations 2026 30pcs Flags Double Sided Fabric England Bunting for Rugby Football World Cup Six Nations Party Decor (14 x 21 cm - 10m 1 Pack)**AhfuLife**£6.60**4.5★275 rev](https://www.amazon.co.uk/dp/B09VSZ9TCL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Happy St. Georges Day Balloons St Georges Day Decorations 20 Pcs Red & White Latex Balloons for England National Day**Gatwrmth**£2.57**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GMBVVC5J) [**Embravfire 38Pcs England St. Georges Day Decorations Set with Banner Bunting Hand Flags Hanging Swirls Party Eyeglasses Balloons St. Georges Day Decorations Accessories**Embravfire**£10.50**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GL19Z6L5) [**Solihigh St Georges Day Decorations Bunting Banner with Swirls Balloons Streamers for England National Backdrop Decorations Indoor Outdoor Hanging Decor St. Georges Day Occasion**Solihigh**£6.88**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GL3D6WV9) [**Solihigh England Flags with 30pcs England Bunting Flags and 12pcs St Georges Flag Balloons for World Cup Football 2026 Party Decorations Garden Street Bar Indoor Outdoor**Solihigh**£9.31**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GL2XQ4M9) [**Flankor St Georges Day Decorations - Happy St. Georges Day Banner Swirls Balloons for England National Backdrop Decorations**Flankor**£6.98**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GL3B19W9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Henbrandt England Flag Bunting PVC English World Cup/ St Georges Day Party Decoration Accessory**HENBRANDT**£2.73**4.2★**▲ 106%**](https://www.amazon.co.uk/dp/B008B7Z7X4) [**England St Georges Day Decorations Kit Happy St Georges Day Banner Swirls Balloons Hanging Decorations Indoor Outdoor Party Celebration Accessories**Moorlan**£6.95**0.0★**▲ 95%**](https://www.amazon.co.uk/dp/B0GKY16JXD) [**Happy St. Georges Day Decorations - Large St Georges Flag Backdrop Banner Happy St George Buttings Banner White Red Flags Balloons Party Decorations**Luvart**£10.06**4.5★**▲ 69%**](https://www.amazon.co.uk/dp/B0G81S2J43) [**Luvart Happy St. Georges Day Decorations - St George Day Red White Flag Knight 4 Pcs Buttings 18 Pcs Balloons Party Decorations English Heritage National Pride Patriotism Decor**Luvart**£9.24**4.0★**▲ 54%**](https://www.amazon.co.uk/dp/B0G8218H8C) [**Solihigh England Flags with 30pcs England Bunting Flags and 12pcs St Georges Flag Balloons for World Cup Football 2026 Party Decorations Garden Street Bar Indoor Outdoor**Solihigh**£9.31**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0GL2XQ4M9)
**~~View all trending →~~**
## **What buyers say about st georges day**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Excellent product”*
**Value For Money**21%
*“reasonably priced”*
**Color**7%
*“The colours are attractive”*
**Size-Overall**7%
*“the size is good”*
**Assembly/Installation**5%
*“well put together”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Material Quality**4%
*“This cotton bunting is lovely quality - proper fabric”*
**Brightness/Shine/Glow**3%
*“Brilliant it really brightened up my office”*
**Durability**3%
*“Look great as party decorations, very durable and good value for money set”*
**Recycle/Reuse**2%
*“can reuse again”*
### **What buyers complain about **
**Quality-Overall**24%
*“unfortunately high quality football isn't part of the package”*
**Advertised Vs Actual Product**10%
*“the picture in advert was a bit misleading”*
**Size-Overall**10%
*“A bit larger than I had expected perhaps”*
**Color**6%
*“One reviewer criticises the maroon and cream colours, and they do have a point; surviving flags from the Battle of Trafalgar do have white sections that have faded to cream/beige”*
**Adhesion/Stickiness**3%
*“Hold reinforcement fell off whilst tying to gate”*
**Value For Money**3%
*“a little expensive”*
**Weather Proof**3%
*“Not good rain”*
**Durability**3%
*“Killed then”*
**Thickness**2%
*“It's a bit like the fabric of a shower curtain only a bit thinner”*
### **Top return reasons **
**Color**17%
**Quality-Overall**17%
**Size-Overall**15%
**Value For Money**9%
**Material Quality**8%
**Strength**7%
**Advertised Vs Actual Product**7%
**Functionality-Overall**5%
**Stain Resistance**2%
**Natural Resource Wastage**2%
## **Common questions**
- **Is st georges day profitable to sell on Amazon United Kingdom?**
- The niche generates £11K/yr across 72 tracked products. 2 of 42 products launched in the last 360 days are still selling. 90-day search growth is -45.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the st georges day niche?**
- 37 brands and 68 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in st georges day?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.1%.
- **What does it cost to enter the st georges day niche?**
- Listings span £2.50–£16.87; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.
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