---
title: "Squirrel Food — £201K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/squirrel-food"
last_updated: "2026-07-31T19:46:40.603Z"
locale: en
meta:
description: "Niche score 53/100 · £201K/yr market · 123K searches/yr · £12.88 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £201K/yr market · 123K searches/yr · £12.88 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Squirrel Food — £201K/yr Amazon UK Niche (2026) - Flapen"
---
# **squirrel food**
**Worth a look**
Shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 39Growth 50Conversion 95Competition 32Returns 100Price range 73Avg price 57Brand share 32Review moat 61Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£4.54–£43.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,050.95**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.88**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+20.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£201K**
£201K/yr · 123K searches
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, squirrel food is a £201K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squirrel food market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£193K–£258K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**22**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**9%**
- Extra Select30% - MALTBYS' STORES 1904 LTD24% - Chubby Pet Products11% - Mr Johnson's10% - Seedzbox10% - Britten and James5% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.3% search growth over the last 90 days.
5K3KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/squirrel-food/trend)
## **Top squirrel food search terms**
- **squirrel food**111K/yr+20.3%11.8% conv. - **squirrel food just for squirrels**8K/yr+29.3%11.5% conv. - **squirrel feed**5K/yr+7.1%11.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/squirrel-food/search-terms)
## **Top squirrel food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£10K10%£20K15%£30K20%£40K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Extra Select Squirrel & Chipmunk Feed In Bucket 1ltr**Extra Select**£4.54**4.4★2,847 rev](https://www.amazon.co.uk/dp/B07MQ9PVCD) [2**3 Litre Refill Bag Squirrel Mixture Premium Wild Life Food Garden Seed Feed (Weight 1.8kg/approx. 3L) 3LW**MALTBYS' STORES 1904 LTD**£6.98**4.7★108 rev](https://www.amazon.co.uk/dp/B0DJDBP5TB) [3**Extra Select Squirrel & Chipmunk Feed In Bucket 5ltr**Extra Select**£9.53**4.4★2,847 rev](https://www.amazon.co.uk/dp/B07MFVCP6X) [4**Mr Johnsons Wildlife Squirrel Food 900g x 2 Pack**Mr Johnson's**£9.01**4.5★460 rev](https://www.amazon.co.uk/dp/B09D3SZ86P) [5**Squirrel Food Seed and Nut Feed Mix 900g - SeedzBox Deluxe Squirrel Food - Natural Treats and Snacks for Wild Squirrels - Monkey Nuts Flaked Peas and Whole Maize - Healthy Fats and Vitamin E**Seedzbox**£8.99**4.6★730 rev](https://www.amazon.co.uk/dp/B083M28RMY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Johnston & Jeff 1.2kg Chipmunk & Squirrel Mix Premium Food Wildlife Seed**Johnston & Jeff**£6.40**20 rev1y ago](https://www.amazon.co.uk/dp/B0F1G45LFP) [**Kennedy Wild High Energy Squirrel Food Mix (13kg) Premium Mix of Peanuts Hazelnuts Walnuts Almonds Banana Chips & Apple. Specially Formulated for Squirrels.**Kennedy Wild**£43.34**40 rev2y ago](https://www.amazon.co.uk/dp/B0CNDFBQQK) [**Monkey Nuts For Squirrels 600g - Wild Birds - Parrots - Parakeets - Hamsters - Monkey Nuts In Shells For Feeding Animals - Seedzbox**Seedzbox**£8.05**213 rev4y ago](https://www.amazon.co.uk/dp/B0B5VJMCPJ) [**Chubby Mealworms Natural Seed & Nut Mix Forest Feast Squirrel Food 12.5kg Natural Seed & Nut Mix Food for Chipmunks & Squirrels Feed Includes Sunflower Peanuts Naked Oats Nuts in Shells**Chubby Pet Products**£25.93**345 rev4y ago](https://www.amazon.co.uk/dp/B0B138G913) [**Chubby Mealworms Natural Seed & Nut Mix Forest Feast Squirrel Food (5kg) Natural Seed & Nut Mix Food for Chipmunks & Squirrels Feed Includes Sunflower Peanuts Naked Oats Nuts in Shells**Chubby Pet Products**£14.43**345 rev4y ago](https://www.amazon.co.uk/dp/B0B137FRVH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Monkey Nuts For Squirrels 600g - Wild Birds - Parrots - Parakeets - Hamsters - Monkey Nuts In Shells For Feeding Animals - Seedzbox**Seedzbox**£8.05**4.7★**▲ 118%**](https://www.amazon.co.uk/dp/B0B5VJMCPJ) [**Superpet Premium Whole Hazelnuts in Shell for Wild Bird Food and Squirrel Food Natural High Energy Bird Food for Garden Wildlife Nutrition and Feeders (0.25kg)**Superpet Ltd**£6.29**4.7★**▲ 96%**](https://www.amazon.co.uk/dp/B09474F1VG) [**Extra Select Squirrel & Chipmunk Feed In Bucket 5ltr**Extra Select**£9.53**4.4★**▲ 51%**](https://www.amazon.co.uk/dp/B07MFVCP6X) [**3 Litre Refill Bag Squirrel Mixture Premium Wild Life Food Garden Seed Feed (Weight 1.8kg/approx. 3L) 3LW**MALTBYS' STORES 1904 LTD**£6.98**4.7★**▲ 38%**](https://www.amazon.co.uk/dp/B0DJDBP5TB) [**Squirrel Food Seed and Nut Feed Mix 900g - SeedzBox Deluxe Squirrel Food - Natural Treats and Snacks for Wild Squirrels - Monkey Nuts Flaked Peas and Whole Maize - Healthy Fats and Vitamin E**Seedzbox**£8.99**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B083M28RMY)
**~~View all trending →~~**
## **What buyers say about squirrel food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Great value”*
**Pet Friendly**28%
*“Our squirrels love it”*
**Quality-Overall**25%
*“Great quality very economical”*
**Taste-Overall**4%
*“Good food”*
**Ingredients-Overall**3%
*“Great nuts”*
**Size-Overall**3%
*“Great big bag lots in it”*
**Durability**2%
*“Will last a while”*
**Fun/Entertainment Experience**1%
*“Wonderful just watching squirrels”*
**Strength**1%
*“Reliable”*
**Flavor**1%
*“Squirrels absolutely love this combination of seeds& nuts”*
### **What buyers complain about **
**Quality-Overall**29%
*“IAM VERY DISAPPOINTED WITH THE QUALITY”*
**Value For Money**24%
*“as it is rather expensive for what it is”*
**Advertised Vs Actual Product**21%
*“The picture on this product Does not do the product justice”*
**Durability**4%
*“Squirrels love them the food didnt last long, 2 days and it was all gone so definitely a success”*
## **Common questions**
- **Is squirrel food profitable to sell on Amazon United Kingdom?**
- The niche generates £201K/yr across 20 tracked products. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the squirrel food niche?**
- 10 brands and 22 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in squirrel food?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for squirrel food peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the squirrel food niche?**
- Listings span £4.54–£43.34; the average listing price is £12.88 (sweet spot $15–$100). The average incumbent carries 1,051 reviews — the moat a new listing must climb.
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