---
title: "Spurs Mug — £25K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/spurs-mug"
last_updated: "2026-07-31T14:32:52.163Z"
locale: en
meta:
description: "Niche score 44/100 · £25K/yr market · 25K searches/yr · £10.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £25K/yr market · 25K searches/yr · £10.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spurs Mug — £25K/yr Amazon UK Niche (2026) - Flapen"
---
# **spurs mug**
**Skip it**
A small market ($25K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 35Conversion 86Competition 42Returns 97Price range 22Avg price 36Brand share 37Review moat 90Quality gap 22
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****202.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.34**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+8.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****£5.45–£17.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£25K**
£25K/yr · 25K searches
According to Flapen's Amazon United Kingdom niche tracking, spurs mug is a £25K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spurs mug market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£16K–£21K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#1,797**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**34**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**14%**
- FOCO41% - Tottenham Hotspur19% - Hy-Pro10% - Bagamug8% - GrassVillage5% - Banterous4% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — +8.3% search growth over the last 90 days.
4K3KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 12.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/spurs-mug/trend)
## **Top spurs mug search terms**
- **spurs mug**10K/yr+6.7%7.8% conv. - **tottenham mug**10K/yr+9.9%6.0% conv. - **tottenham hotspur mug**5K/yr+8.2%8.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/spurs-mug/search-terms)
## **Top spurs mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£3K15%£4K20%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FOCO Official Merchandise Tottenham Hotspur Coffee Mug**FOCO**£8.26**4.6★1,014 rev](https://www.amazon.co.uk/dp/B082Q2P8V9) [2**Tottenham Hotspur FC Mug HT Official Merchandise**Tottenham Hotspur**£8.35**4.8★30 rev](https://www.amazon.co.uk/dp/B07GDSKGZX) [3**Hy-Pro Tottenham Hotspur F.C. Ceramic Mug Fd Official Merchandise Blue**Hy-Pro**£8.09**4.6★440 rev](https://www.amazon.co.uk/dp/B01JLSEPLG) [4**FOCO Officially Licensed Tottenham Hotspur Football Tea Coffee Mug**FOCO**£12.68**4.9★32 rev](https://www.amazon.co.uk/dp/B0FPXF42T6) [5**FOCO Tottenham Hotspur FC Particle Mug Mugs Sports Gift**FOCO**£8.12**4.5★14 rev](https://www.amazon.co.uk/dp/B0CK4YRWVH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**I Support Spurs and This is only Cup -Gift Boxed Mug Present idea for Fan Tottenham Hotspur Supporter**I Support Football**£5.45**102 rev8mo ago](https://www.amazon.co.uk/dp/B0G35R72YX) [**Get Trend Tottenham Hotspur Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle Cold for 12H Hot for 8H Travel Coffee Mug Football Gifts (Black Spurs)**Get Trend**£13.12**28 rev9mo ago](https://www.amazon.co.uk/dp/B0FX3ZF84C) [**FOCO Officially Licensed Tottenham Hotspur Football Tea Coffee Mug**FOCO**£12.68**32 rev10mo ago](https://www.amazon.co.uk/dp/B0FPXF42T6) [**VIROSA Funny Football Mug This is The Only Cup Ill Be Getting This Year Funny Gift for Spurs Fans Dad Brother or Friend 11oz Ceramic Coffee Cup Birthday Xmas Fathers Day**VIROSA**£7.35**198 rev1y ago](https://www.amazon.co.uk/dp/B0FC6MRRK7) [**FOCO Tottenham Hotspur FC Particle Mug Mugs Sports Gift**FOCO**£8.12**14 rev2y ago](https://www.amazon.co.uk/dp/B0CK4YRWVH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Get Trend Tottenham Hotspur Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle Cold for 12H Hot for 8H Travel Coffee Mug Football Gifts (Black Spurs)**Get Trend**£13.12**4.7★**▲ 485%**](https://www.amazon.co.uk/dp/B0FX3ZF84C) [**FOCO Officially Licensed Tottenham Hotspur Sculpted Football Mug**FOCO**£17.68**0.0★**▲ 287%**](https://www.amazon.co.uk/dp/B0FHHQ191T) [**FOCO Premier League International Championship Ligue 1 Football Fan Paint Splatter Coffee Tea 375ml Mug (Tottenham Hotspur)**FOCO**£10.44**4.5★**▲ 139%**](https://www.amazon.co.uk/dp/B0FY79YXQ5) [**Banterous | Spurs Mug - Not Bad for A Spurs Fan | Tottenham Hotspur Mugs Tottenham Hotspur Mug Birthday Gifts for Men and Boys Funny Football Gift Idea Funny Coffee Cup Tea Cup Gifts**Banterous**£12.25**5.0★**▲ 84%**](https://www.amazon.co.uk/dp/B0CGKLVJP9) [**Funny Football Mug Gift for Tottenham Fans - Footy Only Cup - Joke Xmas Birthday Mugs Present Gifts for Son Dad Brother Uncle Colleague Friend Cousin 11oz Ceramic Dishwasher Safe Coffee Tea Cup**Stuff4**£8.05**4.7★**▲ 47%**](https://www.amazon.co.uk/dp/B0CJ58Z7R5)
**~~View all trending →~~**
## **What buyers say about spurs mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Good quality mug”*
**Size-Overall**21%
*“size”*
**Design-Overall**7%
*“Nice design”*
**Gifting Purpose**7%
*“This was a great gift”*
**Color**7%
*“good colour”*
### **What buyers complain about **
**Dishwasher Safe**50%
*“Not dishwasher safe”*
**Engraving/Paint/Sublimation**25%
*“the paint from the top line of the cup is smudging”*
### **Top return reasons **
**Size-Overall**50%
**Handle Quality**25%
**Gifting Purpose**25%
## **Common questions**
- **Is spurs mug profitable to sell on Amazon United Kingdom?**
- The niche generates £25K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the spurs mug niche?**
- 12 brands and 34 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in spurs mug?**
- Top complaints mined from reviews: Dishwasher Safe, Engraving/Paint/Sublimation. The return rate is 0.5%.
- **When does demand for spurs mug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 12.5× the quietest.
- **What does it cost to enter the spurs mug niche?**
- Listings span £5.45–£17.68; the average listing price is £10.34 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.
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