---
title: "Spoons — £293K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/spoons"
last_updated: "2026-07-31T22:24:48.025Z"
locale: en
meta:
description: "Niche score 53/100 · £293K/yr market · 460K searches/yr. Prices mostly outside the sweet spot ($1.35–$13.66) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £293K/yr market · 460K searches/yr. Prices mostly outside the sweet spot ($1.35–$13.66) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Spoons — £293K/yr Amazon UK Niche (2026) - Flapen"
---
# **spoons**
**Worth a look**
Shows low returns (0.7%), but prices mostly outside the sweet spot ($1.35–$13.66) keeps it on the watch list.
Market size 51Growth 17Conversion 87Competition 52Returns 97Price range 0Avg price 18Brand share 59Review moat 62Quality gap 63
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,002.17**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£293K**
£293K/yr · 460K searches
**Avg price**
**Bad****£6.46**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.35–£13.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spoons is a £293K/yr Amazon United Kingdom market (460K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spoons market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£258K–£323K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 91%
**Open market**
**23%**
- Pleafind22% - Berglander19% - Dehov11% - Kyraton9% - Otto Koning9% - Navoys7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.
12K8KSpike '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/spoons/trend)
## **Top spoons search terms**
- **spoons**156K/yr-11.0%7.6% conv. - **dessert spoons**60K/yr-10.4%8.3% conv. - **spoon**70K/yr-24.4%2.5% conv. - **table spoons**41K/yr-22.3%10.8% conv. - **spoons cutlery**28K/yr-17.1%6.5% conv. - **tablespoons**21K/yr-16.4%10.7% conv. - **desert spoons**16K/yr-2.1%9.6% conv. - **table spoon**11K/yr-20.6%5.0% conv. - **desert spoons set of 6**11K/yr-27.3%8.4% conv. - **stainless steel spoons**6K/yr-9.4%2.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/spoons/search-terms)
## **Top spoons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£15K10%£29K15%£44K20%£59K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dinner Spoons Set 12pcs 18.7cm Soup Spoon Berglander Food Grade Stainless Steel Silverware Spoons Metal Tablespoon for Home Kitchen or Restaurant Mirror Polished Dishwasher Safe**Berglander**£6.44**4.6★171 rev](https://www.amazon.co.uk/dp/B0GK8SGLJG) [2**Spoons Set 24-Piece Stainless Steel Dessert Spoons Dining Spoons Mirror Polishing Cutlery Spoons Set Dishwasher Safe (6.7 inches 17cm)**Pleafind**£10.45**4.3★1,006 rev](https://www.amazon.co.uk/dp/B0B3MVH5MF) [3**Kyraton 6 Pieces 19cm Stainless Steel Table and Soup Spoons Dessert Spoons - Dishwasher Safe Set**Kyraton**£5.73**4.6★2,427 rev](https://www.amazon.co.uk/dp/B086RSRFKM) [4**Otto Koning - Leipzig Stainless Steel Teaspoons Tea Spoons with Mirror Polished Finish Coffee Spoons with Modern and Elegant Design. (6 Pieces)**Otto Koning**£4.22**4.7★4,854 rev](https://www.amazon.co.uk/dp/B0BK4YBN28) [5**6.7 Inches Dessert Spoons Set of 8 Durable Stainless Steel Teaspoons Cutlery Spoons for Kitchen Small Table Spoons for Kitchen**Dehov**£5.53**4.6★239 rev](https://www.amazon.co.uk/dp/B0FXD8GV9P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Demitasse Espresso Spoons 12 Pieces 5 Berglander Stainless Steel Mini Coffee Spoons Set Metal Cutlery Small Spoon for Dessert Ice Cream Tea Home Kitchen Restaurant Café Dishwasher Safe**Berglander**£5.13**52 rev3mo ago](https://www.amazon.co.uk/dp/B0GV7SDFYJ) [**Dinner Spoons Set 12pcs 18.7cm Soup Spoon Berglander Food Grade Stainless Steel Silverware Spoons Metal Tablespoon for Home Kitchen or Restaurant Mirror Polished Dishwasher Safe**Berglander**£6.44**171 rev5mo ago](https://www.amazon.co.uk/dp/B0GK8SGLJG) [**6.7 Inches Dessert Spoons Set of 8 Durable Stainless Steel Teaspoons Cutlery Spoons for Kitchen Small Table Spoons for Kitchen**Dehov**£5.53**239 rev7mo ago](https://www.amazon.co.uk/dp/B0FXD8GV9P) [**Berglander Dinner Spoons Set 24pcs 18.7cm Food Grade Stainless Steel Silverware Soup Spoon Tablespoon for Home Kitchen or Restaurant Mirror Polished Dishwasher Safe**Berglander**£10.56**180 rev9mo ago](https://www.amazon.co.uk/dp/B0FW3VP2FW) [**Tiokin Soup Spoons 6 Pieces 20.5cm Stainless Steel Tablespoons and Dinner Spoons Dessert Spoons Sliverware Dishwasher Safe**tiokin**£5.66**60 rev1y ago](https://www.amazon.co.uk/dp/B0F7R9NYB1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6.7 Inches Dessert Spoons Set of 8 Durable Stainless Steel Teaspoons Cutlery Spoons for Kitchen Small Table Spoons for Kitchen**Dehov**£5.53**4.6★**▲ 326%**](https://www.amazon.co.uk/dp/B0FXD8GV9P) [**Demitasse Espresso Spoons 12 Pieces 5 Berglander Stainless Steel Mini Coffee Spoons Set Metal Cutlery Small Spoon for Dessert Ice Cream Tea Home Kitchen Restaurant Café Dishwasher Safe**Berglander**£5.13**4.4★**▲ 322%**](https://www.amazon.co.uk/dp/B0GV7SDFYJ) [**Dinner Spoons Set 7.3 Inch Stainless Steel Table Spoons Set of 8 Metal Cutlery Soup Spoons Set for Dining Dessert Dishwasher Safe Tablespoons Sets**Dehov**£6.54**4.6★**▲ 294%**](https://www.amazon.co.uk/dp/B0F2FHM6B4) [**Dinner Spoons Set 12pcs 18.7cm Soup Spoon Berglander Food Grade Stainless Steel Silverware Spoons Metal Tablespoon for Home Kitchen or Restaurant Mirror Polished Dishwasher Safe**Berglander**£6.44**4.6★**▲ 278%**](https://www.amazon.co.uk/dp/B0GK8SGLJG) [**G4GADGET 100x Wooden Spoons - Disposable Spoon Biodegradable Birch Wood Utensils for Parties Picnics Weddings BBQs and Events**G4GADGET**£4.15**4.5★**▲ 98%**](https://www.amazon.co.uk/dp/B0DBJB5JY1)
**~~View all trending →~~**
## **What buyers say about spoons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“Seem good quality tea spoon”*
**Value For Money**18%
*“Excellent value for money”*
**Advertised Vs Actual Product**8%
*“As described”*
**Size-Overall**8%
*“Good size”*
**Strength**4%
*“Sturdy Tea spoons”*
**Ease Of Use**2%
*“Its very nice and handy”*
**Brightness/Shine/Glow**2%
*“Very shiny”*
**Weight Light**2%
*“light weight”*
**Weight Heavy**2%
*“feels nicely balanced in the hand without being too heavy”*
**Dishwasher Safe**1%
*“Great size and they are dishwasher safe”*
### **What buyers complain about **
**Size-Overall**38%
*“Too small”*
**Quality-Overall**17%
*“These are not the best quality spoons”*
**Strength**7%
*“Bend easy”*
**Thickness**7%
*“Thin and cheap”*
**Durability**3%
*“Dont think theyll last long”*
**Ease Of Cleaning**2%
*“Totally unacceptable not to have an instruction telling purchasers to thoroughly hand wash the spoons”*
**Value For Money**2%
*“bad value for money”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Weight Heavy**1%
*“they are heavy”*
**Handle Quality**1%
*“Slightly longer length handle”*
### **Top return reasons **
**Size-Overall**68%
**Quality-Overall**16%
**Advertised Vs Actual Product**3%
**Weight Heavy**2%
**Sharpness**2%
**Weight Light**1%
**Rusts/Corrodes**1%
**Value For Money**1%
**Thin**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is spoons profitable to sell on Amazon United Kingdom?**
- The niche generates £293K/yr across 29 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the spoons niche?**
- 19 brands and 45 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in spoons?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.7%.
- **When does demand for spoons peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the spoons niche?**
- Listings span £1.35–£13.66; the average listing price is £6.46 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.
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