---
title: "Sponge Holder — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/sponge-holder"
last_updated: "2026-07-31T18:44:55.927Z"
locale: en
meta:
description: "Niche score 48/100 · £72K/yr market · 270K searches/yr · £8.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £72K/yr market · 270K searches/yr · £8.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sponge Holder — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **sponge holder**
**Skip it**
A small market ($72K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 18Conversion 42Competition 81Returns 73Price range 24Avg price 22Brand share 92Review moat 36Quality gap 58
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,882.22**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£2.62–£18.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.07**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£72K**
£72K/yr · 270K searches
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, sponge holder is a £72K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 43% of demand. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sponge holder market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£65K–£81K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **76%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**43%**
Top 20: 90%
**Top-5 click share**
**34%**
Top 20: 82%
**Open market**
**52%**
- TAILI12% - HapiRm11% - Sinnsally9% - GLADFRESIT6% - CYZBL5% - Gunwon5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
6K4KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/sponge-holder/trend)
## **Top sponge holder search terms**
- **sponge holder**100K/yr-11.3%2.2% conv. - **sponge holder for kitchen sink**59K/yr-21.4%2.9% conv. - **kitchen sponge holder**44K/yr-4.2%2.1% conv. - **sink sponge holder**30K/yr-15.8%3.0% conv. - **dish sponge holder**11K/yr-16.4%2.4% conv. - **kitchen sink sponge holder**9K/yr+7.2%2.3% conv. - **washing up sponge holder**4K/yr-11.4%2.0% conv. - **sponge caddy**4K/yr-3.1%2.3% conv. - **kitchen sponge holder sink**7K/yr-20.9%2.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/sponge-holder/search-terms)
## **Top sponge holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£7K12%£9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TAILI Sponge Holder for Kitchen with Strong Suction Cup Rustproof Aluminum Sink Caddy for Sponges Kitchen Sink Organizer Dishcloth holder Removable - Black**TAILI**£11.18**4.3★2,522 rev](https://www.amazon.co.uk/dp/B0DGFTY64Y) [2**Sinnsally Sink Caddy Tidy Organiser with Self Draining Tray Sponge Holder Sink Storage Rack Washing up Utensil Caddy for Countertop Kitchen Accessories & Organisation**Sinnsally**£8.50**4.4★736 rev](https://www.amazon.co.uk/dp/B0CZ3WFVCB) [3**GLADFRESIT Sponge Holders 2PCS Stainless Steel Sponge Drain Rack Strong Bearing Capacity of The Drain Holder Easy to Install for Kitchen Sink Bathroom**GLADFRESIT**£3.53**4.1★28 rev](https://www.amazon.co.uk/dp/B0CYWS2JTX) [4**HapiRm Kitchen Sink Caddy Black- Self-draining Sponge Holder with Brush Holder and Dishcloth Holder Stainless Steel Sink Tidy Organiser for Countertop Kitchen Storage & Organisation**HapiRm**£9.59**4.4★1,445 rev](https://www.amazon.co.uk/dp/B0D5R7XWT9) [5**CYZBL Multifunctional Kitchen Sink Storage Organiser Black Stainless Steel Sponge Holder Countertop Cleaning Rack with Removable Dish Cloth Hanger Washing up Caddy for Kitchen Bathroom (Black)**CYZBL**£6.56**4.1★162 rev](https://www.amazon.co.uk/dp/B0D7HFS739)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grevosea Sponge Holder for Kitchen Sink 4.9x3.9 Inch Silicone Sponge Dish Soap Dish with Drainage Soap Holder for Shower Bathroom Scrubbers Kitchen Sink Organizer Accessories (Grey)**Grevosea**£4.13**17 rev8mo ago](https://www.amazon.co.uk/dp/B0G1SK44XW) [**TidyTrove Kitchen Sink Caddy - Sink Tidy Organizer with Removable Sponge Holder Brush Holder Self-Draining Tray for Countertop Kitchen Storage Organisation (Black)**TidyTrove**£8.25**130 rev1y ago](https://www.amazon.co.uk/dp/B0FDR8QMMJ) [**Huilaimi Sink Caddy Sponge Holder for Kitchen Sink with High Brush Holder Rustproof and Strong anti slip Self Draining spout is idealKeep Countertop Organizer Black**Huilaimi**£7.76**99 rev1y ago](https://www.amazon.co.uk/dp/B0DT8XP5GM) [**TAILI Sponge Holder for Kitchen with Strong Suction Cup Rustproof Aluminum Sink Caddy for Sponges Kitchen Sink Organizer Dishcloth holder Removable - Black**TAILI**£11.18**2,522 rev1y ago](https://www.amazon.co.uk/dp/B0DGFTY64Y) [**KEMDH Kitchen Sink Caddy Organiser Sink Tidy with Removable Brush Holder Sponge & Soap Holder Stainless Steel Cleaning Utensil Caddy for Kitchen Black**KEMDH**£8.07**177 rev1y ago](https://www.amazon.co.uk/dp/B0DFY327ZT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TAILI Sponge Holder for Kitchen with Strong Suction Cup Rustproof Aluminum Sink Caddy for Sponges Kitchen Sink Organizer Dishcloth holder Removable - Black**TAILI**£11.18**4.3★**▲ 152%**](https://www.amazon.co.uk/dp/B0DGFTY64Y) [**HapiRm Kitchen Sink Caddy Tidy - M-Shaped Sponge Holder for Kitchen Sink**HapiRm**£8.22**4.3★**▲ 143%**](https://www.amazon.co.uk/dp/B0BXWBW3TG) [**Sponge Holder for Kitchen Sink Stainless Steel Kitchen Sink Organiser**ACIELANNA**£6.68**4.2★**▲ 124%**](https://www.amazon.co.uk/dp/B0CSJMQ6N4) [**TidyTrove Kitchen Sink Caddy - Sink Tidy Organizer with Removable Sponge Holder Brush Holder Self-Draining Tray for Countertop Kitchen Storage Organisation (Black)**TidyTrove**£8.25**4.5★**▲ 109%**](https://www.amazon.co.uk/dp/B0FDR8QMMJ) [**GLADFRESIT Sponge Holders 2PCS Stainless Steel Sponge Drain Rack Strong Bearing Capacity of The Drain Holder Easy to Install for Kitchen Sink Bathroom**GLADFRESIT**£3.53**4.1★**▲ 104%**](https://www.amazon.co.uk/dp/B0CYWS2JTX)
**~~View all trending →~~**
## **What buyers say about sponge holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The quality is solid”*
**Size-Overall**12%
*“fits everything that I need”*
**Advertised Vs Actual Product**12%
*“As Advertised”*
**Ease Of Cleaning**9%
*“easy to clean”*
**Ease Of Use**8%
*“Handy”*
**Design-Overall**6%
*“Clever design”*
**Value For Money**5%
*“worth the money”*
**Strength**5%
*“Solid product”*
**Assembly/Installation**2%
*“As described and simple to put together”*
**Durability**2%
*“it feels durable”*
### **What buyers complain about **
**Quality-Overall**17%
*“Not as I expected low quality”*
**Size-Overall**17%
*“Too small”*
**Rusts/Corrodes**9%
*“But started to rust”*
**Durability**6%
*“I can't see it lasting very long”*
**Strength**6%
*“A bit flimsy”*
**Adhesion/Stickiness**5%
*“Despite leaving overnight on dry surface before using still not adhered and falls off”*
**Value For Money**4%
*“But overpriced for what is it”*
**Maintenance And Repair**3%
*“The item keeps coming undone, had better”*
**Instructions/User Manual/Troubleshooting**2%
*“No instructions for it its built”*
**Grip**2%
*“The tray at bottom keeps slipping off”*
### **Top return reasons **
**Size-Overall**60%
**Color**5%
**Adhesion/Stickiness**5%
**Quality-Overall**5%
**Strength**4%
**Functionality-Overall**3%
**Compatibility-Overall**3%
**Defective Material/Parts**2%
**Suction**1%
**Mechanism Issues**1%
## **Common questions**
- **Is sponge holder profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 41 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the sponge holder niche?**
- 34 brands and 43 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in sponge holder?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Rusts/Corrodes. The return rate is 2.1%.
- **When does demand for sponge holder peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the sponge holder niche?**
- Listings span £2.62–£18.84; the average listing price is £8.07 (sweet spot $15–$100). The average incumbent carries 2,882 reviews — the moat a new listing must climb.
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