---
title: "Spode Christmas Tree — £23K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/spode-christmas-tree"
last_updated: "2026-07-31T15:30:28.217Z"
locale: en
meta:
description: "Niche score 40/100 · £23K/yr market · 126K searches/yr · £29.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £23K/yr market · 126K searches/yr · £29.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spode Christmas Tree — £23K/yr Amazon UK Niche (2026) - Flapen"
---
# **spode christmas tree**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 13Conversion 8Competition 83Returns 82Price range 85Avg price 95Brand share 0Review moat 90Quality gap 23
**Avg price**
**Incredible****£29.86**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****207.53**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£8.73–£105.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£23K**
£23K/yr · 126K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, spode christmas tree is a £23K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spode christmas tree market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£45K–£60K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#685**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **6%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**3 **—flat
**Sellers**
**27**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 79%
**Open market**
**0%**
- Spode86% - Portmeirion10% - Pimpernel5%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -23.6% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 20.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/spode-christmas-tree/trend)
## **Top spode christmas tree search terms**
- **spode**38K/yr-13.7%0.6% conv. - **spode christmas tree**60K/yr-46.5%0.1% conv. - **spode christmas**27K/yr+13.6%0.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/spode-christmas-tree/search-terms)
## **Top spode christmas tree products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£4674%£9346%£1K8%£2K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spode 1389542 Blue Italian Spice Jar Set of 6**Spode**£69.71**4.7★189 rev](https://www.amazon.co.uk/dp/B0012VL6TA) [2**Spode Christmas Tree Mugs with Peppermint Handles Set of 4**Portmeirion**£29.55**4.7★553 rev](https://www.amazon.co.uk/dp/B003KKNKWM) [3**Spode x Blue Italian Glass Worktop Saver - Toughened Glass Chopping Board Scratch Resistant and Durable Suitable for Kitchen or Daily Use 30 x 40cm**Spode**£12.18**4.7★170 rev](https://www.amazon.co.uk/dp/B00J8RAMBI) [4**Spode x Blue Italian Set of 4 Teacups and Saucers - Elegant Tea Cups and Saucers Featuring The Iconic Blue and White Design and 18th Century Imari Oriental Border Made in England**Spode**£66.97**4.5★175 rev](https://www.amazon.co.uk/dp/B0036MEC3U) [5**Spode x Blue Italian Porcelain Butter Dish with Lid - Elegant Design Featuring Signature Blue and White Oriental border Dishwasher Safe Suitable for Kitchen Display and Everyday Use Made in England**Spode**£16.96**4.4★364 rev](https://www.amazon.co.uk/dp/B001D5383C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spode Blue Italian Square Dishes | Set of 4 Small Serving Dishes for Dips Sauces and Condiments | 3 Inch Bowls made of Fine Porcelain | Microwave and Dishwasher Safe**Spode**£21.49**46 rev2y ago](https://www.amazon.co.uk/dp/B0CQKLSBN9) [**Spode Blue Italian Fluted Oval Dish 23 cm**Spode**£20.70**210 rev2y ago](https://www.amazon.co.uk/dp/B0CQKKNDL2) [**Spode Avanti Linens Christmas Tree Cotton Green 3pc Kitchen Towels**Spode**£17.31**143 rev2y ago](https://www.amazon.co.uk/dp/B08L8TX45N) [**Spode x Creatures of Curiosity 12 Piece Dinner Set - Luxurious Mix-and-Match Tableware with Floral and Leopard Print Designs Adorned with Exquisite 22-Carat Gold Detailing**Spode**£87.50**18 rev3y ago](https://www.amazon.co.uk/dp/B0BYK4V5PR) [**Spode Christmas Tree 16 Piece Dinner Set**Spode**£105.39**30 rev11y ago](https://www.amazon.co.uk/dp/B00PK964SI)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pimpernel Set of 6 Blue Italian Coasters - Blue & White Color Corked-Backed Drink Coasters with Heat Resistance and Stain Protection Suitable for Tea Coffee and Everyday Use**Pimpernel**£9.18**4.6★**▲ 1000%**](https://www.amazon.co.uk/dp/B00FGR3QFI) [**Spode 1389542 Blue Italian Spice Jar Set of 6**Spode**£69.71**4.7★**▲ 1000%**](https://www.amazon.co.uk/dp/B0012VL6TA) [**Spode Blue Italian Footed Cakestand**Spode**£82.50**4.8★**▲ 652%**](https://www.amazon.co.uk/dp/B000BXVIBG) [**Spode x Blue Italian Set of 6 Tea Spoons - White & Blue Teaspoons Stainless Steel with Porcelain Handles Suitable for Tea Coffee or Dessert Stylish and Gift-Ready 15cm**Spode**£15.89**4.8★**▲ 432%**](https://www.amazon.co.uk/dp/B003YM1IVQ) [**Spode x Blue Italian Glass Worktop Saver - Toughened Glass Chopping Board Scratch Resistant and Durable Suitable for Kitchen or Daily Use 30 x 40cm**Spode**£12.18**4.7★**▲ 401%**](https://www.amazon.co.uk/dp/B00J8RAMBI)
**~~View all trending →~~**
## **What buyers say about spode christmas tree**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Its really a good deal for Spode set”*
**Quality-Overall**19%
*“Great quality”*
**Collectibles**13%
*“Added to my growing collection”*
**Color**7%
*“Lovely colour”*
**Gifting Purpose**7%
*“Gift, she loves them”*
**Shape/Style**7%
*“These look good - very traditional”*
**Locally Manufactured**7%
*“Great plates, resistant and made in the uk”*
**Washability**4%
*“Washes well”*
**Strength**3%
*“very strong big mug you won't be disappointed with them”*
**Advertised Vs Actual Product**3%
*“exactly as in pictures”*
### **What buyers complain about **
**Size-Overall**50%
*“They are tiny”*
**Quality-Overall**50%
*“This was not top quality so disappointing”*
### **Top return reasons **
**Size-Overall**50%
**Color**16%
**Value For Money**11%
**Compatibility-Overall**5%
**Defective Material/Parts**5%
**Weight Heavy**5%
**Quality-Overall**5%
**Unsustainable Design**3%
## **Common questions**
- **Is spode christmas tree profitable to sell on Amazon United Kingdom?**
- The niche generates £23K/yr across 32 tracked products. 90-day search growth is -23.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the spode christmas tree niche?**
- 3 brands and 27 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in spode christmas tree?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 1.7%.
- **When does demand for spode christmas tree peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 20.6× the quietest.
- **What does it cost to enter the spode christmas tree niche?**
- Listings span £8.73–£105.39; the average listing price is £29.86 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.
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