---
title: "Products — spirit measure - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/spirit-measure/products"
last_updated: "2026-07-31T21:45:30.191Z"
locale: en
meta:
  description: "Niche score 47/100 · £207K/yr market · 297K searches/yr · £5.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £207K/yr market · 297K searches/yr · £5.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — spirit measure - Flapen"
---

# **spirit measure**

**Skip it**

Prices mostly outside the sweet spot ($2.56–$9.28) — this niche doesn't clear our bar today.

Market size 40Growth 45Conversion 95Competition 22Returns 99Price range 0Avg price 15Brand share 47Review moat 49Quality gap 40

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,619.44**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+16.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£207K**

£207K/yr · 297K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£5.53**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.56–£9.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100