---
title: "Spirit Measure — £207K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/spirit-measure"
last_updated: "2026-07-31T18:50:18.813Z"
locale: en
meta:
description: "Niche score 47/100 · £207K/yr market · 297K searches/yr · £5.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £207K/yr market · 297K searches/yr · £5.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spirit Measure — £207K/yr Amazon UK Niche (2026) - Flapen"
---
# **spirit measure**
**Skip it**
Prices mostly outside the sweet spot ($2.56–$9.28) — this niche doesn't clear our bar today.
Market size 40Growth 45Conversion 95Competition 22Returns 99Price range 0Avg price 15Brand share 47Review moat 49Quality gap 40
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,619.44**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+16.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£207K**
£207K/yr · 297K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.53**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.56–£9.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spirit measure is a £207K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spirit measure market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£166K–£221K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#287**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **56%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**15 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**21%**
- Viners34% - Tala28% - kuou7% - BarCraft4% - OXO3% - FLOW Barware3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.
13K8KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/spirit-measure/trend)
## **Top spirit measure search terms**
- **spirit measure**57K/yr+7.7%10.9% conv. - **jigger**38K/yr+1.4%6.4% conv. - **shot measure 25ml and 50ml**11K/yr+218.7%14.1% conv. - **drink measures for spirits**21K/yr-1.5%7.8% conv. - **alcohol measure for spirits**20K/yr+1.6%10.3% conv. - **spirit measures 25ml 50ml**18K/yr-19.2%5.1% conv. - **cocktail measure**15K/yr+54.6%7.6% conv. - **25ml measure**9K/yr+103.5%3.7% conv. - **shot measure**13K/yr+54.8%10.0% conv. - **drinks measures for spirits**13K/yr+19.2%13.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/spirit-measure/search-terms)
## **Top spirit measure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£21K20%£41K30%£62K40%£83K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Viners Stainless Steel Cocktail Jigger | Dual Spirit Measuring Cup - 30ml & 60ml | Brushed Silver Finish | Easy Pour**Viners**£2.56**4.6★524 rev](https://www.amazon.co.uk/dp/B08PKX67Y9) [2**Tala Stainless Steel Cocktail Jigger - Dual Spirit Measuring Cup for Home Bar - Single & Double Shot Measure 25ml & 50ml Silver**Tala**£3.20**4.6★6,951 rev](https://www.amazon.co.uk/dp/B0034ZAML0) [3**Set of 2 Stainless Steel 25/50 ml & 15/30 ml Cocktail Jigger Spirit Measure Cup Shot Measure Dual Measuring Cup for Bar Party Wine Cocktail Drink Shaker Shaker**kuou**£5.85**4.6★971 rev](https://www.amazon.co.uk/dp/B08KRM7MP2) [4**BarCraft Cocktail Jigger Dual Spirit Measure Cup Stainless Steel 25ml/50ml Silver**BarCraft**£2.63**4.7★13,210 rev](https://www.amazon.co.uk/dp/B0001IX13Y) [5**OXO Steel Double Jigger**OXO**£8.78**4.5★245 rev](https://www.amazon.co.uk/dp/B0CC3KGMYH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pcs Spirit Measure Shot Measures for Spirits Alcohol Measure for Spirits Drink Measures for Spirits Stainless Steel Double Spirit Measures 25ml 50ml for Bar Home Wine Measurements**Wvbzf**£6.19**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GQQ5YCXZ) [**OXO Steel Double Jigger**OXO**£8.78**245 rev3y ago](https://www.amazon.co.uk/dp/B0CC3KGMYH) [**Jetisva 2pcs Stainless Steel Drink Measures - 25ml & 50ml Shot Measure Gift Set for Bar Party & Cocktails**Jetisva**£6.02**111 rev3y ago](https://www.amazon.co.uk/dp/B0BR4ZW43K) [**KAIAIWLUO Jigger Spirit Measure 2 PCS Stainless Steel Jigger Bar Measuring 25/50ML Double Measuring Liquid Jigger Measure Cup for Party Bar Cocktail Shot Drink Shaker Wine**KAIAIWLUO**£5.43**19 rev3y ago](https://www.amazon.co.uk/dp/B0BBT47HQ4) [**Barcool Bartenders Professional Cocktail Spirit Measure | Dual Sided Cup | Jigger 50ml / 25ml Shot | Blackened Stainless Steel (Black)**Barcool**£5.78**428 rev4y ago](https://www.amazon.co.uk/dp/B09DJP2W7W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pcs Spirit Measure Shot Measures for Spirits Alcohol Measure for Spirits Drink Measures for Spirits Stainless Steel Double Spirit Measures 25ml 50ml for Bar Home Wine Measurements**Wvbzf**£6.19**5.0★**▲ 200%**](https://www.amazon.co.uk/dp/B0GQQ5YCXZ) [**KAIAIWLUO Jigger Spirit Measure 2 PCS Stainless Steel Jigger Bar Measuring 25/50ML Double Measuring Liquid Jigger Measure Cup for Party Bar Cocktail Shot Drink Shaker Wine**KAIAIWLUO**£5.43**4.3★**▲ 83%**](https://www.amazon.co.uk/dp/B0BBT47HQ4) [**Utopia Stainless Steel Thimble Bar Measure 25 ml Professional Shot Measure Dishwasher Safe CE Marked Durable Polished Finish Ideal for Cocktails Spirits & Bartending**Utopia**£2.94**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B004VS2988) [**Tala Stainless Steel Cocktail Jigger - Dual Spirit Measuring Cup for Home Bar - Single & Double Shot Measure 25ml & 50ml Silver**Tala**£3.20**4.6★**▲ 38%**](https://www.amazon.co.uk/dp/B0034ZAML0) [**Viners Stainless Steel Cocktail Jigger | Dual Spirit Measuring Cup - 30ml & 60ml | Brushed Silver Finish | Easy Pour**Viners**£2.56**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B08PKX67Y9)
**~~View all trending →~~**
## **What buyers say about spirit measure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good quality finish”*
**Advertised Vs Actual Product**17%
*“Looks like advertised”*
**Value For Money**14%
*“Great find and great value for money”*
**Ease Of Use**9%
*“Clear markings making it very easy to read”*
**Size-Overall**7%
*“Good size”*
**Measurement/Reading Accuracy**6%
*“Well made measure”*
**Material Quality**3%
*“Does the job very nice improvement to my previous one which was plastic”*
**Ease Of Cleaning**3%
*“Easily cleaned and goid fir monitoring your intake”*
**Durability**3%
*“should last a while”*
**Design-Overall**2%
*“Well made looks smart does what's its meant too”*
### **What buyers complain about **
**Rusts/Corrodes**19%
*“both have corrosion. rust”*
**Size-Overall**15%
*“Not correct size”*
**Advertised Vs Actual Product**12%
*“Description needs updating”*
**Measurement/Reading Accuracy**12%
*“It's difficult to see the measurements”*
**Quality-Overall**12%
*“Cheap”*
**Leak-Proof**8%
*“so leaks and not functional”*
**Weight Light**8%
*“They are a bit light and tin”*
**Durability**4%
*“Broke immediately”*
**Product Condition**4%
*“These are scrap items”*
### **Top return reasons **
**Size-Overall**35%
**Quality-Overall**19%
**Advertised Vs Actual Product**12%
**Certifications**10%
**Value For Money**8%
**Material Quality**4%
**Rusts/Corrodes**4%
**Compatibility-Overall**4%
**Sharpness**4%
**Strength**2%
## **Common questions**
- **Is spirit measure profitable to sell on Amazon United Kingdom?**
- The niche generates £207K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the spirit measure niche?**
- 15 brands and 78 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in spirit measure?**
- Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- **When does demand for spirit measure peak?**
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the spirit measure niche?**
- Listings span £2.56–£9.28; the average listing price is £5.53 (sweet spot $15–$100). The average incumbent carries 1,619 reviews — the moat a new listing must climb.
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