---
title: "Spatula — £562K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/spatula"
last_updated: "2026-07-31T18:44:57.146Z"
locale: en
meta:
description: "Niche score 52/100 · £562K/yr market · 1.1M searches/yr. Prices mostly outside the sweet spot ($2.98–$11.79) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £562K/yr market · 1.1M searches/yr. Prices mostly outside the sweet spot ($2.98–$11.79) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Spatula — £562K/yr Amazon UK Niche (2026) - Flapen"
---
# **spatula**
**Worth a look**
Shows low returns (0.6%), but prices mostly outside the sweet spot ($2.98–$11.79) keeps it on the watch list.
Market size 62Growth 12Conversion 81Competition 56Returns 97Price range 0Avg price 17Brand share 75Review moat 29Quality gap 43
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****£562K**
£562K/yr · 1.1M searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,623.29**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.18**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-25.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.98–£11.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spatula is a £562K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spatula market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£494K–£618K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**60%**
Top 20: 95%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**36%**
- NileHome28% - Kibon14% - LEUOSO8% - StirrEdge5% - XiaoZu4% - kuou4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/spatula/trend)
## **Top spatula search terms**
- **spatula**353K/yr-17.6%5.6% conv. - **silicone spatula**301K/yr-26.5%5.0% conv. - **spatulas for cooking**122K/yr-32.0%6.7% conv. - **silicone spatulas for cooking**48K/yr-33.7%6.1% conv. - **plastic spatula**32K/yr-21.1%4.7% conv. - **spatulas**30K/yr-27.4%3.9% conv. - **kitchen spatula**21K/yr-19.8%4.9% conv. - **rubber spatula**21K/yr-24.9%6.9% conv. - **spatula baking**16K/yr-5.2%3.8% conv. - **baking spatula**19K/yr-38.1%4.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/spatula/search-terms)
## **Top spatula products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£28K10%£56K15%£84K20%£112K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 4 Black**NileHome**£6.36**4.6★3,249 rev](https://www.amazon.co.uk/dp/B0B1HMCTGG) [2**Silicone Spatula Premium 2-Pack Kitchen Set: Heat-Resistant Silicone Utensils with Reinforced Steel Core - Includes Both Small and Large Sizes for All Your Cooking Needs**Kibon**£3.35**4.6★687 rev](https://www.amazon.co.uk/dp/B0953BM95M) [3**Silicone Spatula 5 PCS High Heat Resistant Non-Stick Rubber Spatulas Set Food Grade Baking Spatulas Kitchen Utensils for Baking Cooking and Mixing**LEUOSO**£6.73**4.5★1,087 rev](https://www.amazon.co.uk/dp/B0CBK3S35S) [4**NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 2 Black**NileHome**£4.52**4.6★3,249 rev](https://www.amazon.co.uk/dp/B0F1N3SCVW) [5**StirrEdge Silicone Spatula Set - Non-Stick and Heat Resistant Cooking Utensils Set - Premium BPA-Free Spatulas for Cooking - Food Grade Kitchen Utensils for Baking Frying and Mixing (2 Grey)**StirrEdge**£3.42**4.5★157 rev](https://www.amazon.co.uk/dp/B0DYV1MC7V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silicone Spatula Set Food-Grade Silicone Kitchen Utensils Heat-Resistant for Cooking Baking and Turning Food Dishwasher-Safe Sturdy Stainless Steel Core**Kawaology**£6.47**102 rev1y ago](https://www.amazon.co.uk/dp/B0DZGWRTMG) [**StirrEdge Silicone Spatula Set - Non-Stick and Heat Resistant Cooking Utensils Set - Premium BPA-Free Spatulas for Cooking - Food Grade Kitchen Utensils for Baking Frying and Mixing (2 Grey)**StirrEdge**£3.42**157 rev1y ago](https://www.amazon.co.uk/dp/B0DYV1MC7V) [**NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 2 Black**NileHome**£4.52**3,249 rev1y ago](https://www.amazon.co.uk/dp/B0F1N3SCVW) [**3 Pack Large Silicone Spatula for Kitchen 600F Heat Resistant Rubber Spatulas for Baking Cooking Scraping and Mixing Non Stick Kitchen Utensils BPA Free 11.2 in (Black)**XiaoZu**£7.88**92 rev2y ago](https://www.amazon.co.uk/dp/B0CY5M5PW8) [**Kyraton Stainless Steel Spatulas Set Silver Slotted Turner Solid Turner Kitchen Spatulas for Nonstick Cookware Dishwasher Safe Easy to Clean**Kyraton**£7.29**1,707 rev2y ago](https://www.amazon.co.uk/dp/B0CT5HRYZN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 4 Red**NileHome**£5.02**4.6★**▲ 221%**](https://www.amazon.co.uk/dp/B0BHNDKQFY) [**Silicone Spatula Set Food-Grade Silicone Kitchen Utensils Heat-Resistant for Cooking Baking and Turning Food Dishwasher-Safe Sturdy Stainless Steel Core**Kawaology**£6.47**4.6★**▲ 202%**](https://www.amazon.co.uk/dp/B0DZGWRTMG) [**3 Pack Large Silicone Spatula for Kitchen 600F Heat Resistant Rubber Spatulas for Baking Cooking Scraping and Mixing Non Stick Kitchen Utensils BPA Free 11.2 in (Black)**XiaoZu**£7.88**4.8★**▲ 109%**](https://www.amazon.co.uk/dp/B0CY5M5PW8) [**Chef Aid Stainless Steel Slotted Turner Ideal Spatula for kitchen and BBQ Slots allow for grease and oil drain before transfer fitted with easy store hanging loop Dishwasher Safe Silver 28cm long**Chef Aid**£3.94**4.4★**▲ 47%**](https://www.amazon.co.uk/dp/B00VFNIWNI) [**NileHome Silicone Spatula Set High Heat-Resistant Premium BPA-Free One Piece Seamless Design Non-Stick Rubber with 18/8 Stainless Steel Core Cooking/Baking Utensil Set of 2 Black**NileHome**£4.52**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B0F1N3SCVW)
**~~View all trending →~~**
## **What buyers say about spatula**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“they seem really well made”*
**Value For Money**15%
*“GOOD VALUE”*
**Strength**10%
*“these are actually a good sturdy set that seem good quality for the price”*
**Advertised Vs Actual Product**7%
*“Exactly as pictured & described”*
**Size-Overall**4%
*“Lovely size”*
**Color**4%
*“Lovely colors”*
**Ease Of Use**4%
*“Easy to use”*
**Ease Of Cleaning**3%
*“Easy to clean”*
**Flexibility**3%
*“Nice and flexible”*
**Baking**2%
*“Great for baking and cooking”*
### **What buyers complain about **
**Size-Overall**28%
*“They are tiny”*
**Durability**19%
*“Fell apart”*
**Quality-Overall**15%
*“Cheap quality”*
**Strength**8%
*“Very flimsy”*
**Dishwasher Safe**3%
*“The black silicone does not do well in dishwasher”*
**Thickness**2%
*“odd shapes and too thick at edges to get under eggs”*
**Ease Of Use**2%
*“making them frustrating to use”*
**Advertised Vs Actual Product**2%
*“Not the size that photo shows”*
**Heating**1%
*“Do not leave these in a hot pan in any way”*
**Color Fading/Discoloration**1%
*“Discoloured and defective”*
### **Top return reasons **
**Size-Overall**56%
**Quality-Overall**9%
**Advertised Vs Actual Product**8%
**Strength**5%
**Material Quality**3%
**Durability**2%
**Functionality-Overall**2%
**Handle Quality**2%
**Ease Of Use**1%
**Certifications**1%
## **Common questions**
- **Is spatula profitable to sell on Amazon United Kingdom?**
- The niche generates £562K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the spatula niche?**
- 24 brands and 46 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in spatula?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.6%.
- **When does demand for spatula peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the spatula niche?**
- Listings span £2.98–£11.79; the average listing price is £6.18 (sweet spot $15–$100). The average incumbent carries 3,623 reviews — the moat a new listing must climb.
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