---
title: "Soy Wax — £213K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/soy-wax"
last_updated: "2026-07-31T14:34:19.516Z"
locale: en
meta:
description: "Niche score 49/100 · £213K/yr market · 209K searches/yr · £14.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £213K/yr market · 209K searches/yr · £14.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soy Wax — £213K/yr Amazon UK Niche (2026) - Flapen"
---
# **soy wax**
**Skip it**
Soft demand (-47.4% this quarter) — this niche doesn't clear our bar today.
Market size 41Growth 1Conversion 74Competition 58Returns 98Price range 53Avg price 74Brand share 26Review moat 61Quality gap 45
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.89**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,058.24**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£3.70–£27.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£213K**
£213K/yr · 209K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-47.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, soy wax is a £213K/yr Amazon United Kingdom market (209K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soy wax market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£223K–£298K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **76%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 95%
**Open market**
**6%**
- Mouldmaster33% - BOYUJK33% - MaxSell12% - TIFFORA7% - The Glowhouse5% - Auroh4% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -47.4% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/soy-wax/trend)
## **Top soy wax search terms**
- **soy wax**73K/yr-36.8%5.1% conv. - **soy wax for candle making**76K/yr-51.5%6.3% conv. - **soya wax for candle making**21K/yr-57.9%4.8% conv. - **soy candle wax**10K/yr-58.9%6.6% conv. - **soya wax**8K/yr-50.7%5.1% conv. - **wax for wax melts**7K/yr-56.3%1.9% conv. - **soy wax flakes**5K/yr-44.0%4.6% conv. - **wax melt wax**4K/yr-26.5%1.3% conv. - **candle soy wax**4K/yr-50.0%3.4% conv. - **soy wax for wax melts making**3K/yr-87.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/soy-wax/search-terms)
## **Top soy wax products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£11K10%£21K15%£32K20%£43K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mouldmaster Premium Container Soy Wax Flaked 1 KG 1Kg**Mouldmaster**£7.51**4.6★516 rev](https://www.amazon.co.uk/dp/B08VGR3VCJ) [2**Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (1 Kilograms)**MaxSell**£7.40**4.4★94 rev](https://www.amazon.co.uk/dp/B0DJ9ZYL55) [3**Soy Wax BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (1KG)**BOYUJK**£10.31**4.5★1,537 rev](https://www.amazon.co.uk/dp/B0BB5S6VK1) [4**Soy Wax Flakes BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (200g)**BOYUJK**£5.77**4.4★876 rev](https://www.amazon.co.uk/dp/B0BVLRMLLW) [5**Mouldmaster Soy Wax for candle making 2.5kg**Mouldmaster**£14.90**4.6★340 rev](https://www.amazon.co.uk/dp/B00KU0F2TY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Soy Wax 5KG for Candle Making - SOYA Candle Wax for Wax Melts & Tarts**Auroh**£24.05**42 rev1y ago](https://www.amazon.co.uk/dp/B0DY13ZPPF) [**Tiffora Pure Soy Wax Flakes 100% Natural 1kg to 50kg Melting Point 48-50C for Candles DIY Soaps & Melts (5 Kilograms)**TIFFORA**£27.64**26 rev1y ago](https://www.amazon.co.uk/dp/B0DWK3YKTW) [**Tiffora Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (10 Kilograms)**TIFFORA**£26.50**25 rev1y ago](https://www.amazon.co.uk/dp/B0DTTZ1LK6) [**VALLYDOM 5KG Soy Wax for Candle Making: Premium Pure Soy Wax Flakes Organic No Additives Long Burn Time Perfect for Scented Candles Tealights Craft Candles and More - Ideal for Candle Makers**VALLYDOM**£26.64**56 rev1y ago](https://www.amazon.co.uk/dp/B0DLTWM1HB) [**Soy Wax Waxcanpy Natural Candle Wax Premium Soy Wax for Candle Making 1KG Organic Soy Wax - No additives Harmless and Pure Various Sizes**Waxcanpy**£9.02**88 rev1y ago](https://www.amazon.co.uk/dp/B0DR8S1T8W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VALLYDOM 5KG Soy Wax for Candle Making: Premium Pure Soy Wax Flakes Organic No Additives Long Burn Time Perfect for Scented Candles Tealights Craft Candles and More - Ideal for Candle Makers**VALLYDOM**£26.64**4.2★**▲ 322%**](https://www.amazon.co.uk/dp/B0DLTWM1HB) [**Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (1 Kilograms)**MaxSell**£7.40**4.4★**▲ 128%**](https://www.amazon.co.uk/dp/B0DJ9ZYL55) [**Soy Wax Flakes 5KG BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure**BOYUJK**£26.43**4.4★**▲ 101%**](https://www.amazon.co.uk/dp/B0BVLQDR3F) [**Soy Wax Flakes BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (1KG)**BOYUJK**£9.85**4.4★**▲ 84%**](https://www.amazon.co.uk/dp/B0BVLR25V1) [**Soy Wax BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (5KG)**BOYUJK**£26.68**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B0BJBCD1KF)
**~~View all trending →~~**
## **What buyers say about soy wax**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“no complaints”*
**Value For Money**21%
*“Good price”*
**Ease Of Use**11%
*“Easy to use”*
**Advertised Vs Actual Product**8%
*“AS ADVERTISED”*
**Smell**8%
*“The wax holds fragrance well”*
**Color**4%
*“The colour is beautiful and excellent quality”*
**Ease Of Cleaning**3%
*“Burns cleanly”*
**Wet Cleaning**3%
*“Good wax”*
**Gifting Purpose**1%
*“Sister loved her birthday present”*
**Stitch/Finish/Polish**1%
*“The finish is clean”*
### **What buyers complain about **
**Quality-Overall**29%
*“Not good batch”*
**Heating**14%
*“the melts were all frosted”*
**Instructions/User Manual/Troubleshooting**14%
*“Product does not come with instructions”*
**Advertised Vs Actual Product**14%
*“In the picture it states this item is organic however when it arrives there is nothing on the packaging to suggest this”*
**Durability**7%
*“didnt last long”*
**Value For Money**7%
*“Cost”*
### **Top return reasons **
**Quality-Overall**24%
**Size-Overall**24%
**Functionality-Overall**13%
**Value For Money**11%
**Flammable**5%
**Compatibility-Overall**5%
**Leak-Proof**4%
**Smell**3%
**Certifications**3%
**Weight Heavy**3%
## **Common questions**
- **Is soy wax profitable to sell on Amazon United Kingdom?**
- The niche generates £213K/yr across 25 tracked products. 90-day search growth is -47.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the soy wax niche?**
- 9 brands and 13 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in soy wax?**
- Top complaints mined from reviews: Quality-Overall, Heating, Instructions/User Manual/Troubleshooting. The return rate is 0.4%.
- **When does demand for soy wax peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the soy wax niche?**
- Listings span £3.70–£27.64; the average listing price is £14.89 (sweet spot $15–$100). The average incumbent carries 1,058 reviews — the moat a new listing must climb.
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