---
title: "Souper Cubes — £125K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/souper-cubes"
last_updated: "2026-07-31T20:41:28.442Z"
locale: en
meta:
description: "Niche score 35/100 · £125K/yr market · 219K searches/yr · £26.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £125K/yr market · 219K searches/yr · £26.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Souper Cubes — £125K/yr Amazon UK Niche (2026) - Flapen"
---
# **souper cubes**
**Skip it**
Soft demand (-43.6% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 3Conversion 27Competition 25Returns 96Price range 89Avg price 95Brand share 17Review moat 25Quality gap 18
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£26.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.06–£52.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£125K**
£125K/yr · 219K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****4,835.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-43.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, souper cubes is a £125K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 35/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **souper cubes market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£107K–£133K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#229**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **17 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**5%**
- Souper Cubes66% - XJIANFU18% - Gobesty4% - Defresit3% - Lotvic2% - TEYIAN2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -43.6% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/souper-cubes/trend)
## **Top souper cubes search terms**
- **souper cubes**146K/yr-42.9%1.5% conv. - **souper cubes silicone freezer tray**20K/yr-40.0%2.4% conv. - **soup cubes**14K/yr-52.3%1.3% conv. - **super cubes**13K/yr-44.1%1.1% conv. - **super cube**5K/yr-10.3%0.3% conv. - **super cubes freezer tray**9K/yr-56.0%1.3% conv. - **souper cubes uk**5K/yr-55.4%0.7% conv. - **souper cube**4K/yr-40.3%1.6% conv. - **souper**3K/yr-43.4%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/souper-cubes/search-terms)
## **Top souper cubes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£25K30%£37K40%£50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Souper Cubes 1 Cup Silicone Freezer Moulds for Food with Lids Aqua 2-Pack**Souper Cubes**£30.40**4.7★21,905 rev](https://www.amazon.co.uk/dp/B07GSSR5V2) [2**Souper Cubes Silicone Freezer Moulds with Lids Soup Containers 2/4-Compartment Freezer Storage Boxes Made from Food-Grade Materials Dishwasher-Safe(724/26-2PCS-Blue)**XJIANFU**£13.49**4.7★13 rev](https://www.amazon.co.uk/dp/B0GJJ424CL) [3**Souper Cubes Silicone Freezer Mould Gift Set - 4-Pack Bundle - Charcoal**Souper Cubes**£51.29**4.8★2,408 rev](https://www.amazon.co.uk/dp/B09JL45L4W) [4**Souper Cubes 2 Cup Silicone Freezer Moulds for Food with Lids Aqua 2-Pack**Souper Cubes**£30.22**4.8★8,059 rev](https://www.amazon.co.uk/dp/B07W9J64VK) [5**Souper Cubes 1/2 Cup Silicone Freezer Tray for Batch Cooking Aqua 2-Pack**Souper Cubes**£30.59**4.8★3,996 rev](https://www.amazon.co.uk/dp/B08B514B5R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Souper Cubes Silicone Freezer Moulds with Lids Soup Containers 2/4-Compartment Freezer Storage Boxes Made from Food-Grade Materials Dishwasher-Safe(724/26-2PCS-Blue)**XJIANFU**£13.49**13 rev6mo ago](https://www.amazon.co.uk/dp/B0GJJ424CL) [**2Pack Silicone Soup Freezer Container Silicone Freezer Mould with Lid 250mL/125mL 4-Compartment S0uper Cube Storage Containers Ice Cube Tray for Broth Soup Leftovers Sauce**TEYIAN**£12.34**14 rev6mo ago](https://www.amazon.co.uk/dp/B0GHN9335T) [**QUUK Silicone Freezer Tray Moulds with Lid 250ml (1 Cup) Portions Stackable Food Storage Containers for Meal Prep Soup Sauce & Batch Cooking BPA Free Easy Release - Souper Cubes**Rusty Barrel**£16.81**224 rev6mo ago](https://www.amazon.co.uk/dp/B0GG7BXCR5) [**2 Pack Souper Cubes Silicone Freezer Tray 1000ML Soup Freezer Containers with Lid 4-Compartment Silicone Freezer Moulds Makes 8 Perfect 1 Cup portions Cubes for Meal Prep Soup Sauce (Cold Green)**Gobesty**£12.06**12 rev10mo ago](https://www.amazon.co.uk/dp/B0FSXCWWPS) [**Lotvic 2 Pack Soup Cube Silicone Freezer Tray 1000ML Freezer Containers with Lid 4-Compartment Makes 8 1-Cup Portions Cubes Freezer Tray for Meal Prep Soup Sauce (2 Pack Blue)**Lotvic**£15.04**32 rev1y ago](https://www.amazon.co.uk/dp/B0FJMSB1YR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2Pack Silicone Soup Freezer Container Silicone Freezer Mould with Lid 250mL/125mL 4-Compartment S0uper Cube Storage Containers Ice Cube Tray for Broth Soup Leftovers Sauce**TEYIAN**£12.34**4.8★**▲ 594%**](https://www.amazon.co.uk/dp/B0GHN9335T) [**Souper Cubes 30mL 2 Tbsp Silicone Freezer Mould with Lid Blueberry 2 Pack**Souper Cubes**£25.34**4.8★**▲ 585%**](https://www.amazon.co.uk/dp/B0D1646T6Y) [**Souper Cubes Silicone Freezer Moulds with Lids Soup Containers 2/4-Compartment Freezer Storage Boxes Made from Food-Grade Materials Dishwasher-Safe(724/26-2PCS-Blue)**XJIANFU**£13.49**4.7★**▲ 453%**](https://www.amazon.co.uk/dp/B0GJJ424CL) [**QUUK Silicone Freezer Tray Moulds with Lid 250ml (1 Cup) Portions Stackable Food Storage Containers for Meal Prep Soup Sauce & Batch Cooking BPA Free Easy Release - Souper Cubes**Rusty Barrel**£16.81**4.6★**▲ 268%**](https://www.amazon.co.uk/dp/B0GG7BXCR5) [**2 Pack Souper Cubes Silicone Freezer Tray 1000ML Soup Freezer Containers with Lid 4-Compartment Silicone Freezer Moulds Makes 8 Perfect 1 Cup portions Cubes for Meal Prep Soup Sauce (Cold Green)**Gobesty**£12.06**4.7★**▲ 135%**](https://www.amazon.co.uk/dp/B0FSXCWWPS)
**~~View all trending →~~**
## **What buyers say about souper cubes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good Solid Product”*
**Ease Of Use**18%
*“Easy to use”*
**Size-Overall**10%
*“Good size”*
**Value For Money**7%
*“Great for money”*
**Cooking Experience**4%
*“Good for meal prepping”*
**Ease Of Cleaning**4%
*“is dishwasher safe”*
**Strength**3%
*“They are very sturdy and strong”*
**Storage Capacity**3%
*“Stackable in your drawers so dont take up too much room, oven, microwave and dishwasher safe”*
**Organizing Capabilities**3%
*“Theses are perfect for organising meal times and your freezer”*
**Efficiency**3%
*“works great”*
### **What buyers complain about **
**Value For Money**17%
*“They are expensive”*
**Ease Of Use**10%
*“hated the practice”*
**Stain Resistance**7%
*“Only thing I noticed was a little staining after removing the frozen blocks as the item I had frozen contained tomato in the sauce”*
**Weight Heavy**2%
*“But there's a metal reinforcement around the top of the mould meaning that even when full. and then it's quite heavy”*
**Storage Capacity**2%
*“The only thing is you need space in your freezer to store it”*
**Ease Of Cleaning**1%
*“can be avoided buy washing up as soon as possible”*
**Thickness**1%
*“The lids are thin”*
### **Top return reasons **
**Size-Overall**60%
**Advertised Vs Actual Product**10%
**Smell**8%
**Leak-Proof**4%
**Value For Money**4%
**Quality-Overall**3%
**Color**3%
**Material Quality**2%
**Stain Resistance**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is souper cubes profitable to sell on Amazon United Kingdom?**
- The niche generates £125K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.6%. Flapen's verdict: Skip it (35/100).
- **How competitive is the souper cubes niche?**
- 9 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in souper cubes?**
- Top complaints mined from reviews: Value For Money, Ease Of Use, Stain Resistance. The return rate is 0.8%.
- **When does demand for souper cubes peak?**
- Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the souper cubes niche?**
- Listings span £12.06–£52.18; the average listing price is £26.65 (sweet spot $15–$100). The average incumbent carries 4,835 reviews — the moat a new listing must climb.
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