---
title: "Soup Mug — £116K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/soup-mug"
last_updated: "2026-07-31T20:42:28.788Z"
locale: en
meta:
description: "Niche score 44/100 · £116K/yr market · 268K searches/yr · £9.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £116K/yr market · 268K searches/yr · £9.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soup Mug — £116K/yr Amazon UK Niche (2026) - Flapen"
---
# **soup mug**
**Skip it**
Soft demand (-57.5% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 0Conversion 54Competition 60Returns 97Price range 24Avg price 30Brand share 47Review moat 47Quality gap 57
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,796.54**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.62**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£116K**
£116K/yr · 268K searches
**Price range**
**Bad****£3.90–£18.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-57.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, soup mug is a £116K/yr Amazon United Kingdom market (268K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soup mug market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£120K–£144K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#1,479**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **63%**
- **Out of stock**
- **11.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 96%
**Open market**
**18%**
- Sistema48% - SOL12% - GBhome7% - Hoilse6% - NUTRIUPS5% - London Empire5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -57.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/soup-mug/trend)
## **Top soup mug search terms**
- **soup mug**64K/yr-51.6%2.3% conv. - **microwave soup mug with lid**30K/yr-63.8%6.7% conv. - **soup cup**23K/yr-58.8%2.8% conv. - **soup bowl with lid**20K/yr-47.4%0.8% conv. - **microwave soup bowl**13K/yr-49.5%5.0% conv. - **soup mugs**15K/yr-55.4%1.2% conv. - **soup mugs with handles**9K/yr-47.7%1.6% conv. - **soup cups**11K/yr-65.3%1.9% conv. - **ceramic soup bowl with lid**9K/yr-58.5%1.1% conv. - **soup cups with lids**8K/yr-49.0%3.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/soup-mug/search-terms)
## **Top soup mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£23K30%£35K40%£46K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sistema Microwave Soup Mug | 656 ml | Microwave Food Container with Steam Release Vent | BPA-Free | Red | 1 Count**Sistema**£3.90**4.6★4,757 rev](https://www.amazon.co.uk/dp/B01C43JYWA) [2**Sistema Microwave Breakfast Bowl | Round Microwave Container with Lid | 850 ml | BPA-Free | Assorted Colours (Varies by Pack)**Sistema**£4.74**4.5★5,473 rev](https://www.amazon.co.uk/dp/B00GSUQURS) [3**Hoilse Ceramic Soup Bowl with Handle Large 900ml Microwave Soup Mug with Lid Soup Container & Cup for Cereal Oatmeal Ramen Noodle Porridge Housewarming Gift - (Grey)**Hoilse**£12.17**4.6★976 rev](https://www.amazon.co.uk/dp/B0BVZLM8HV) [4**Sistema Microwave Soup Mugs | 656 ml | Microwave Food Containers with Steam Release Vents | BPA-Free | Red | 3 Count**Sistema**£11.07**4.6★3,208 rev](https://www.amazon.co.uk/dp/B09RGW9SV4) [5**SOL 4pk Microwave Soup Containers 700ml Microwave Soup Mug with Lid Heat Resistant Reusable Food Holders Leak Resistant Portable Meal Prep Storage Suitable Home Office Work Lunch Use**SOL**£10.78**4.3★1,028 rev](https://www.amazon.co.uk/dp/B09M8TNT4M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Microwave Soup Mug 700ml Large Capacity Mug with Lid for Soup Noodles & Hot Drinks (Grey)**Generic**£5.97**7 rev6mo ago](https://www.amazon.co.uk/dp/B0GHJSJ67J) [**NUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal(Fog Blue)**NUTRIUPS**£12.05**5 rev8mo ago](https://www.amazon.co.uk/dp/B0G1H4YDCM) [**NUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal (Vintage Copper Rim)**NUTRIUPS**£11.83**3 rev8mo ago](https://www.amazon.co.uk/dp/B0G1GS49DB) [**GBhome Ceramic Soup Mugs with Handles and Lids 24 OZ Soup Cups Set of 2 with Terracotta Underside Mug Bowls with Spoon for Soup/Cereal/Salad/Noodles/Ramen/Microware &Dishwasher Safe-Green&Purple**GBhome**£18.26**269 rev1y ago](https://www.amazon.co.uk/dp/B0F4L2LX8M) [**GBhome Ceramic Soup Mugs with Handles and Lids 24 OZ Soup Cups Set of 2 with Terracotta Underside Mug Bowls with Spoon for Soup/Cereal/Salad/Noodles/Ramen/Microware &Dishwasher Safe-Grey&Beige**GBhome**£18.45**269 rev1y ago](https://www.amazon.co.uk/dp/B0F4KXLMZ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal (Vintage Copper Rim)**NUTRIUPS**£11.83**4.2★**▲ 396%**](https://www.amazon.co.uk/dp/B0G1GS49DB) [**NUTRIUPS Large Ceramic Soup Bowls with Handles 1000ml Microwave Soup Mug Heavy Soup Cup & Container with Handles for Cereal Ramen Noodle Oatmeal(Fog Blue)**NUTRIUPS**£12.05**4.1★**▲ 297%**](https://www.amazon.co.uk/dp/B0G1H4YDCM) [**Microwave Soup Mug 700ml Large Capacity Mug with Lid for Soup Noodles & Hot Drinks (Grey)**Generic**£5.97**3.9★**▲ 258%**](https://www.amazon.co.uk/dp/B0GHJSJ67J) [**London Empire 4 x 700ml Microwave Soup to Go Container Mugs with Airtight Lid - Assorted Colours - Dishwasher & Microwave Safe**London Empire**£9.30**4.4★**▲ 152%**](https://www.amazon.co.uk/dp/B07H3RTYPL) [**GBhome Ceramic Soup Mugs with Handles and Lids 24 OZ Soup Cups Set of 2 with Terracotta Underside Mug Bowls with Spoon for Soup/Cereal/Salad/Noodles/Ramen/Microware &Dishwasher Safe-Green&Purple**GBhome**£18.26**4.5★**▲ 105%**](https://www.amazon.co.uk/dp/B0F4L2LX8M)
**~~View all trending →~~**
## **What buyers say about soup mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Excellent product”*
**Size-Overall**10%
*“The lid fits snugly”*
**Value For Money**10%
*“Good value for money”*
**Ease Of Use**9%
*“Easy to use”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Cleaning**4%
*“clean food”*
**Heating**3%
*“Initially bought for my Mum to use for heating soups etc - perfect - now I”*
**Leak-Proof**3%
*“Mine doesn't leak at all”*
**Strength**3%
*“Nice solid bowls”*
**Cooking Experience**2%
*“the contents were well cooked without any mess”*
### **What buyers complain about **
**Leak-Proof**23%
*“NOT leakproof”*
**Quality-Overall**12%
*“poor construction quality”*
**Durability**6%
*“durability could be better”*
**Size-Overall**5%
*“Not fit for purpose”*
**Material Quality**5%
*“low quality plastics”*
**Value For Money**5%
*“and more expensive”*
**Color**3%
*“Not colours as pictured”*
**Locking Mechanism**2%
*“Clips not very secure”*
**Advertised Vs Actual Product**2%
*“Very disappointed because it doesnt do what it says”*
**Functionality-Overall**2%
*“so far nothing is shifting it”*
### **Top return reasons **
**Size-Overall**41%
**Leak-Proof**10%
**Color**8%
**Weight Heavy**8%
**Defective Material/Parts**6%
**Ease Of Use**3%
**Value For Money**2%
**Smell**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
## **Common questions**
- **Is soup mug profitable to sell on Amazon United Kingdom?**
- The niche generates £116K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -57.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the soup mug niche?**
- 13 brands and 63 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in soup mug?**
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Durability. The return rate is 0.6%.
- **When does demand for soup mug peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the soup mug niche?**
- Listings span £3.90–£18.46; the average listing price is £9.62 (sweet spot $15–$100). The average incumbent carries 1,797 reviews — the moat a new listing must climb.
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