---
title: "Products — soup kettles & makers - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/soup-kettles-makers/products"
last_updated: "2026-07-31T17:47:26.187Z"
locale: en
meta:
  description: "Niche score 45/100 · £2.6M/yr market · 1.4M searches/yr · £47.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £2.6M/yr market · 1.4M searches/yr · £47.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — soup kettles & makers - Flapen"
---

# **soup kettles & makers**

**Skip it**

Soft demand (-64.3% this quarter) — this niche doesn't clear our bar today.

Market size 96Growth 0Conversion 47Competition 24Returns 27Price range 88Avg price 94Brand share 25Review moat 32Quality gap 63

**Market size**

**Incredible****£2.6M**

£2.6M/yr · 1.4M searches

**Avg price**

**Great****£47.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£33.35–£106.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,330.77**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-64.3%**

90-day search growth — must beat 0% to launch