---
title: "Soup Kettles & Makers — £2.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/soup-kettles-makers"
last_updated: "2026-07-31T17:34:20.019Z"
locale: en
meta:
description: "Niche score 45/100 · £2.6M/yr market · 1.4M searches/yr · £47.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £2.6M/yr market · 1.4M searches/yr · £47.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soup Kettles & Makers — £2.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **soup kettles & makers**
**Skip it**
Soft demand (-64.3% this quarter) — this niche doesn't clear our bar today.
Market size 96Growth 0Conversion 47Competition 24Returns 27Price range 88Avg price 94Brand share 25Review moat 32Quality gap 63
**Market size**
**Incredible****£2.6M**
£2.6M/yr · 1.4M searches
**Avg price**
**Great****£47.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£33.35–£106.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,330.77**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-64.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, soup kettles & makers is a £2.6M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soup kettles & makers market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£1.4M–£1.9M**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **12.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**382**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**6%**
- Morphy Richards33% - Daewoo27% - Ninja11% - Hamilton Beach10% - Tefal8% - Tower5% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -64.3% search growth over the last 90 days.
80K60KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/soup-kettles-makers/trend)
## **Top soup kettles & makers search terms**
- **soup makers**777K/yr-62.8%2.9% conv. - **soup maker**498K/yr-63.4%2.9% conv. - **soup makers special offers**40K/yr-64.3%4.0% conv. - **soup maker machine**25K/yr-75.7%3.4% conv. - **soupmaker**11K/yr-80.9%4.5% conv. - **small soup maker**8K/yr-66.1%2.2% conv. - **glass soup maker**10K/yr-76.5%1.3% conv. - **soup maker and blender**4K/yr-76.1%1.7% conv. - **1 litre soup maker**7K/yr-70.2%6.0% conv. - **salter soup maker**9K/yr-72.1%0.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/soup-kettles-makers/search-terms)
## **Top soup kettles & makers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£262K20%£523K30%£785K40%£1.0M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Daewoo 2-in-1 Soup Maker & Smoothie Blender 1.6l Compact Design Auto Stir & Overspill Spout Makes up to 6 Portions of Fresh Soup Juices & Shakes Easy Clean**Daewoo**£33.72**4.3★4,393 rev](https://www.amazon.co.uk/dp/B07T5VRZGX) [2**Morphy Richards Compact Soup Maker 1L Blend Smooth and Chunky Soup Smoothies Quick and Easy Cooking 900W Black & Stainless Steel 501021**Morphy Richards**£34.85**4.3★8,584 rev](https://www.amazon.co.uk/dp/B07CH612JQ) [3**Morphy Richards Classic Soup Maker 1.6L Multi-Settings LED Displayed Panel Motorised Blade Stainless Steel 1000W 48822**Morphy Richards**£48.08**4.4★12,393 rev](https://www.amazon.co.uk/dp/B00844D5FG) [4**Ninja Foodi Blender & Soup Maker 10 Auto-iQ Programs 1.7L Glass Jug**Ninja**£106.70**4.7★4,326 rev](https://www.amazon.co.uk/dp/B07YF8YP5G) [5**Hamilton Beach 3-in-1 Soup Maker Smoothie Blender & Jam Maker 1.6L Easy Read Angled Digital Display Auto-Stir & Overspill Sensor Makes 4-6 Portions of Soup Easy Clean Black - HBSM003J**Hamilton Beach**£33.48**4.4★545 rev](https://www.amazon.co.uk/dp/B0D62WS6X6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Keplin 3-in-1 Soup Maker & Blender 1.2L- Blend & Juice Functions 3-5 Portions of Smooth & Chunky Soup Keep Warm Mode Auto-Stir & Overspill Sensor Press Button Control Easy Clean- 2 Year Warranty**KEPLIN**£33.35**74 rev10mo ago](https://www.amazon.co.uk/dp/B0FRZ2S9JX) [**Tefal MultiSoup 1L Capacity Suitable for 4 People 6 Programs Smooth or Chunky Soups Smoothies Auto Cleaning Function Includes Cleaning Brush & Measuring Cup Glossy black - BL5628G0**Tefal**£56.59**85 rev11mo ago](https://www.amazon.co.uk/dp/B0FNX9SHGL) [**Hamilton Beach 3-in-1 Soup Maker Smoothie Blender & Jam Maker 1.6L Easy Read Angled Digital Display Auto-Stir & Overspill Sensor Makes 4-6 Portions of Soup Easy Clean Grey - HBSM003G**Hamilton Beach**£34.04**545 rev1y ago](https://www.amazon.co.uk/dp/B0F99S3YZY) [**Hamilton Beach 3-in-1 Soup Maker Smoothie Blender & Jam Maker 1.6L Easy Read Angled Digital Display Auto-Stir & Overspill Sensor Makes 4-6 Portions of Soup Easy Clean Black - HBSM003J**Hamilton Beach**£33.48**545 rev2y ago](https://www.amazon.co.uk/dp/B0D62WS6X6) [**JustMe Soup Maker and Smoothie Blender Self Cleaning Single Serve 300ml Lightweight - Sage Green**Justme**£38.60**266 rev3y ago](https://www.amazon.co.uk/dp/B0BLCZKV24)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keplin 3-in-1 Soup Maker & Blender 1.2L- Blend & Juice Functions 3-5 Portions of Smooth & Chunky Soup Keep Warm Mode Auto-Stir & Overspill Sensor Press Button Control Easy Clean- 2 Year Warranty**KEPLIN**£33.35**4.0★**▲ 341%**](https://www.amazon.co.uk/dp/B0FRZ2S9JX) [**Ninja Foodi Blender & Soup Maker 10 Auto-iQ Programs 1.7L Glass Jug**Ninja**£106.70**4.7★**▲ 139%**](https://www.amazon.co.uk/dp/B07YF8YP5G) [**Morphy Richards Soup Maker 1.6L Dual Programme Serrator Blade Easy Clean Keep Warm LED Countdown Add to Function Detachable Power Cord Stainless Steel 501022**Morphy Richards**£53.90**4.4★**▲ 67%**](https://www.amazon.co.uk/dp/B07D1CG3LZ) [**Tower Soup & Smoothie Maker with Intelligent Control System and Stainless Steel Jug and Blade 1000W 1.6 Litre Stainless Steel T12031**Tower**£37.38**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B077QG7L67) [**Daewoo 2-in-1 Soup Maker & Smoothie Blender 1.6l Compact Design Auto Stir & Overspill Spout Makes up to 6 Portions of Fresh Soup Juices & Shakes Easy Clean**Daewoo**£33.72**4.3★**▲ 38%**](https://www.amazon.co.uk/dp/B07T5VRZGX)
**~~View all trending →~~**
## **What buyers say about soup kettles & makers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**26%
*“Easy to use”*
**Quality-Overall**14%
*“Excellent product”*
**Ease Of Cleaning**12%
*“And it cleans its self”*
**Value For Money**9%
*“good value for money”*
**Advertised Vs Actual Product**7%
*“As described”*
**Cooking Experience**7%
*“Easy to cook”*
**Mixing/Blending**6%
*“Versatile blender”*
**Size-Overall**2%
*“Nice size”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions of use are clearly explained”*
**Efficiency**1%
*“Works very well”*
### **What buyers complain about **
**Durability**19%
*“Stopped working after a few uses”*
**Ease Of Cleaning**10%
*“doesnt clean it properly”*
**Quality-Overall**9%
*“Not as good as home made”*
**Functionality-Overall**8%
*“This doesnt work properly”*
**Heating**6%
*“Burn resulting in the unit over heating”*
**Value For Money**4%
*“Waste of £60 - I could have bought a cheaper version from a high street store”*
**Instructions/User Manual/Troubleshooting**3%
*“No instruction book”*
**Cooking Experience**3%
*“Disappointing recipe book”*
**Weight Heavy**3%
*“Too heavy for me”*
**Size-Overall**3%
*“just slightly bigger than a kettle”*
### **Top return reasons **
**Functionality-Overall**22%
**Size-Overall**13%
**Heating**10%
**Weight Heavy**7%
**Durability**5%
**Mixing/Blending**5%
**Flammable**4%
**Product Condition**4%
**Ease Of Cleaning**3%
**Leak-Proof**2%
## **Common questions**
- **Is soup kettles & makers profitable to sell on Amazon United Kingdom?**
- The niche generates £2.6M/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -64.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the soup kettles & makers niche?**
- 8 brands and 382 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in soup kettles & makers?**
- Top complaints mined from reviews: Durability, Ease Of Cleaning, Quality-Overall. The return rate is 4.8%.
- **When does demand for soup kettles & makers peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 9.0× the quietest.
- **What does it cost to enter the soup kettles & makers niche?**
- Listings span £33.35–£106.70; the average listing price is £47.98 (sweet spot $15–$100). The average incumbent carries 3,331 reviews — the moat a new listing must climb.
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