---
title: "Soup Kettle — £105K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/soup-kettle"
last_updated: "2026-07-31T15:30:46.343Z"
locale: en
meta:
description: "Niche score 39/100 · £105K/yr market · 36K searches/yr · £50.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £105K/yr market · 36K searches/yr · £50.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soup Kettle — £105K/yr Amazon UK Niche (2026) - Flapen"
---
# **soup kettle**
**Skip it**
Soft demand (-46.6% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 2Conversion 65Competition 27Returns 23Price range 95Avg price 93Brand share 28Review moat 43Quality gap 73
**Price range**
**Incredible****£28.63–£85.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£50.16**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,173.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£105K**
£105K/yr · 36K searches
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-46.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, soup kettle is a £105K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soup kettle market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£63K–£75K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **75%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**339**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**8%**
- Buffalo29% - Stalwart22% - HAKKA FOOD PROCESSING15% - Morphy Richards12% - Generic11% - Daewoo4% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -46.6% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/soup-kettle/trend)
## **Top soup kettle search terms**
- **soup kettle**22K/yr-48.5%3.8% conv. - **soup warmer**8K/yr-50.7%1.9% conv. - **soup kettle 10 litre commercial**5K/yr-30.0%6.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/soup-kettle/search-terms)
## **Top soup kettle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£21K30%£31K40%£42K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Electric Soup Kettle 10L Capacity Black Temperature Range 35C-95C Commercial and Home Food Warmer**Stalwart**£48.12**4.3★29 rev](https://www.amazon.co.uk/dp/B0FBXBGMCZ) [2**Buffalo Electric Soup Kettle Stainless Steel 10Ltr L715 Black**Buffalo**£47.32**4.7★1,805 rev](https://www.amazon.co.uk/dp/B004EEIH8A) [3**Hakka Soup Warmer Commercial 10L Electric Soup Kettle with Hinged Lid Detachable Stainless Steel Insert Pot Temperature Adjustable 30-85 Catering Food Warmer for Restaurant Buffet**HAKKA FOOD PROCESSING**£46.14**4.0★17 rev](https://www.amazon.co.uk/dp/B0D533VNG1) [4**HAKKA Commercial Soup Warmer & Electric Soup Kettle 10L Large Capacity Stainless Steel Food Warmer with Hinged Lid & Detachable Insert Pot Perfect for Buffet Restaurant Catering Family Gatherings**Generic**£45.54**3.8★27 rev](https://www.amazon.co.uk/dp/B0D4TVDPS2) [5**Morphy Richards Classic Soup Maker 1.6L Multi-Settings LED Displayed Panel Motorised Blade Stainless Steel 1000W 48822**Morphy Richards**£48.08**4.4★12,393 rev](https://www.amazon.co.uk/dp/B00844D5FG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hakka Soup Warmer Commercial 10L Electric Soup Kettle With Hinged Lid Detachable Stainless Steel Insert Pot Temperature Adjustable 30-85 Catering Food Warmer for Restaurant Buffet**HAKKA FOOD PROCESSING**£58.29**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GDD71V89) [**I IHAYNER 7L Stainless Steel Round Soup Chafer Set Food Warmer Buffet Server with Lid Catering Warming Pot for Parties Wedding Banquets**I IHAYNER**£28.63**2 rev7mo ago](https://www.amazon.co.uk/dp/B0G8XX9KNK) [**Electric Soup Kettle 10L Capacity Black Temperature Range 35C-95C Commercial and Home Food Warmer**Stalwart**£48.12**29 rev1y ago](https://www.amazon.co.uk/dp/B0FBXBGMCZ) [**Nisbets Essentials Stainless Steel Soup Kettle 9Ltr Silver JA007**NISBETS**£41.61**0 rev1y ago](https://www.amazon.co.uk/dp/B0F8NP65QQ) [**EASYROSE Commercial Soup Warmer & Food Heater 10L 400W Buffet Warmer with Hinged Lid Detachable Pot Adjustable Thermostat (30-85C) 304 Stainless Steel for Catering Events & Home Use**EASYROSE**£48.82**16 rev2y ago](https://www.amazon.co.uk/dp/B0D7GTZ7QC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hakka Soup Warmer Commercial 10L Electric Soup Kettle With Hinged Lid Detachable Stainless Steel Insert Pot Temperature Adjustable 30-85 Catering Food Warmer for Restaurant Buffet**HAKKA FOOD PROCESSING**£58.29**4.0★**▲ 510%**](https://www.amazon.co.uk/dp/B0GDD71V89) [**Dualit 6 Litre Hotpot Soup Kettle - Large Soup Kettle - Wet Heat only - Hand Built in the UK - Stainless Steel - Durable - Hinged removable Stainless Steel Lid**Dualit**£85.44**4.2★**▲ 468%**](https://www.amazon.co.uk/dp/B007R23NGW) [**Nisbets Essentials Stainless Steel Soup Kettle 9Ltr Silver JA007**NISBETS**£41.61**0.0★**▲ 436%**](https://www.amazon.co.uk/dp/B0F8NP65QQ) [**I IHAYNER 7L Stainless Steel Round Soup Chafer Set Food Warmer Buffet Server with Lid Catering Warming Pot for Parties Wedding Banquets**I IHAYNER**£28.63**5.0★**▲ 290%**](https://www.amazon.co.uk/dp/B0G8XX9KNK) [**Morphy Richards Sauté & Soup Maker 1.6L 4 Settings Smooth Chunky Juice Blend Pause Function Family Size Non-Stick Coated Jug Detachable Power Cord Stainless Steel 501014**Morphy Richards**£56.84**4.5★**▲ 229%**](https://www.amazon.co.uk/dp/B00XMK2GD4)
**~~View all trending →~~**
## **What buyers say about soup kettle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**29%
*“Easy to use”*
**Quality-Overall**19%
*“Excellent product”*
**Ease Of Cleaning**12%
*“Cleaning is quick”*
**Value For Money**8%
*“Save some money”*
**Advertised Vs Actual Product**7%
*“Love it works just as it says”*
**Cooking Experience**5%
*“it's a surprisingly useful bit of kitchen kit”*
**Size-Overall**3%
*“sizing good”*
**Heating**2%
*“Easy to keep warm”*
**Mixing/Blending**2%
*“Cutting vegetables into smaller pieces also helps everything cook more evenly and blend properly”*
**Instructions/User Manual/Troubleshooting**2%
*“instructions are so simple to follow”*
### **What buyers complain about **
**Durability**26%
*“Stopped working after 1st use”*
**Functionality-Overall**9%
*“On the third use the display failed several times”*
**Heating**9%
*“Burn resulting in the unit over heating”*
**Quality-Overall**7%
*“Not as good as home made”*
**Ease Of Cleaning**6%
*“Stopped working and cleaning it a nightmare”*
**Value For Money**4%
*“Waste of £60 - I could have bought a cheaper version from a high street store”*
**Adhesion/Stickiness**3%
*“The non-stick surface isn't”*
**Cooking Experience**3%
*“Wouldnt recommend this soup maker”*
**Instructions/User Manual/Troubleshooting**2%
*“No instruction book”*
**Flammable**2%
*“Absolute rubbish I cant use it keeps burning at the bottom”*
### **Top return reasons **
**Functionality-Overall**24%
**Size-Overall**15%
**Heating**12%
**Durability**6%
**Flammable**4%
**Mixing/Blending**4%
**Product Condition**4%
**Weight Heavy**4%
**Ease Of Cleaning**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is soup kettle profitable to sell on Amazon United Kingdom?**
- The niche generates £105K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -46.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the soup kettle niche?**
- 10 brands and 339 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in soup kettle?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Heating. The return rate is 5.4% — above our launch gate.
- **When does demand for soup kettle peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the soup kettle niche?**
- Listings span £28.63–£85.44; the average listing price is £50.16 (sweet spot $15–$100). The average incumbent carries 2,174 reviews — the moat a new listing must climb.
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