---
title: "Soup Containers — £164K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/soup-containers"
last_updated: "2026-07-31T14:32:18.120Z"
locale: en
meta:
description: "Niche score 44/100 · £164K/yr market · 276K searches/yr · £9.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £164K/yr market · 276K searches/yr · £9.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soup Containers — £164K/yr Amazon UK Niche (2026) - Flapen"
---
# **soup containers**
**Skip it**
Soft demand (-64.1% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 0Conversion 68Competition 47Returns 97Price range 27Avg price 29Brand share 50Review moat 49Quality gap 52
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,558.13**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£164K**
£164K/yr · 276K searches
**Avg price**
**Okay****£9.54**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.20–£19.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-64.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, soup containers is a £164K/yr Amazon United Kingdom market (276K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soup containers market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£143K–£191K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#1,190**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**67**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 96%
**Open market**
**20%**
- Sistema34% - Checkmart12% - Zuvo12% - SOL10% - GilesEdward6% - London Empire5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -64.1% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/soup-containers/trend)
## **Top soup containers search terms**
- **soup containers**218K/yr-65.2%5.1% conv. - **soup containers with lids**15K/yr-33.5%4.5% conv. - **soup container**22K/yr-64.5%3.0% conv. - **soup tupperware**12K/yr-64.4%7.1% conv. - **plastic soup containers with lids**6K/yr-55.6%5.3% conv. - **soup tupperware containers**4K/yr-91.4%8.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/soup-containers/search-terms)
## **Top soup containers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£33K30%£49K40%£65K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sistema Microwave Soup Mug | 656 ml | Microwave Food Container with Steam Release Vent | BPA-Free | Red | 1 Count**Sistema**£3.90**4.6★4,757 rev](https://www.amazon.co.uk/dp/B01C43JYWA) [2![Checkmart Plastic Soup Containers Freezing Microwave Safe - 1000ml 1 Litre - [6 Pack] - Deli With Twist Top Lids Food Storage Freezer - Airtight Plastic Containers - Dishwasher Safe BPA-Free](https://m.media-amazon.com/images/I/51dN3YBcu9L.jpg)**Checkmart Plastic Soup Containers Freezing Microwave Safe - 1000ml 1 Litre - \[6 Pack\] - Deli With Twist Top Lids Food Storage Freezer - Airtight Plastic Containers - Dishwasher Safe BPA-Free**Checkmart**£11.09**4.3★103 rev](https://www.amazon.co.uk/dp/B0DVS9231Y) [3**Zuvo 32oz Soup Containers with Lids 24 Pack - BPA-Free Deli Containers**Zuvo**£10.06**4.4★689 rev](https://www.amazon.co.uk/dp/B0BK58V97X) [4**SOL 4pk Microwave Soup Containers 700ml Microwave Soup Mug with Lid Heat Resistant Reusable Food Holders Leak Resistant Portable Meal Prep Storage Suitable Home Office Work Lunch Use**SOL**£10.78**4.3★1,028 rev](https://www.amazon.co.uk/dp/B09M8TNT4M) [5**Sistema Microwave Soup Mugs | 656 ml | Microwave Food Containers with Steam Release Vents | BPA-Free | Red | 3 Count**Sistema**£11.07**4.6★3,208 rev](https://www.amazon.co.uk/dp/B09RGW9SV4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BYKITCHEN Soup Containers with Lids for Food Storage 8 Pack 1000ML Plastic Tupperware Containers Twist Top Lids Airtight Ideal for Meal Prep Portable and Reusable and Microwave/Freezer Safe**BYKITCHEN**£10.14**5 rev2mo ago](https://www.amazon.co.uk/dp/B0GZVN1D74) [**24 Pack 32oz Soup Containers with Lids Large Plastic Food Storage Tubs for Batch Cooking Leakproof Reusable Deli Pots Freezer & Microwave Safe BPA Free Meal Prep Containers for Curry Stew & Soup**GilesEdward**£9.72**31 rev5mo ago](https://www.amazon.co.uk/dp/B0GLM5WQ1F) [**24 Pack 16oz Soup Containers with Lids Large Plastic Food Storage Tubs for Batch Cooking Leakproof Reusable Deli Pots Freezer & Microwave Safe BPA Free Meal Prep Containers for Curry Stew & Soup**GilesEdward**£9.08**31 rev5mo ago](https://www.amazon.co.uk/dp/B0GLM61T6S) [**Glass Food Storage Soup Containers with Lids set 4 Meal Prep Reusable Airtight Round Lunch Bowls Boxes Kitchen Cooking Pantry Organizers Breakfast Porridge Pots Suitable for Microwave Freezer**TempFoo**£16.07**57 rev1y ago](https://www.amazon.co.uk/dp/B0DXF7CQZ3) [**20 Soup&Sauce Seal Freezer Bags Reusable Liquid Storage Bags to Storage for Soups Chillis Bolognese Sauces Curries any Liquid (500ml)**NEWKOBAG**£7.93**116 rev1y ago](https://www.amazon.co.uk/dp/B0F5B5GQ1B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24 Pack 16oz Soup Containers with Lids Large Plastic Food Storage Tubs for Batch Cooking Leakproof Reusable Deli Pots Freezer & Microwave Safe BPA Free Meal Prep Containers for Curry Stew & Soup**GilesEdward**£9.08**4.2★**▲ 980%**](https://www.amazon.co.uk/dp/B0GLM61T6S) [**BYKITCHEN Soup Containers with Lids for Food Storage 8 Pack 1000ML Plastic Tupperware Containers Twist Top Lids Airtight Ideal for Meal Prep Portable and Reusable and Microwave/Freezer Safe**BYKITCHEN**£10.14**5.0★**▲ 925%**](https://www.amazon.co.uk/dp/B0GZVN1D74) [**24 Pack 32oz Soup Containers with Lids Large Plastic Food Storage Tubs for Batch Cooking Leakproof Reusable Deli Pots Freezer & Microwave Safe BPA Free Meal Prep Containers for Curry Stew & Soup**GilesEdward**£9.72**4.2★**▲ 806%**](https://www.amazon.co.uk/dp/B0GLM5WQ1F) [**Chillys Food Pot - Leak-Proof Premium Stainless Steel Reusable Food Container - Double-Walled Insulated for Hot or Cold Lunch Storage - Pastel Green - 300ml**Chilly's**£19.66**4.4★**▲ 711%**](https://www.amazon.co.uk/dp/B08B768X7M) [**Sistema Microwave Small Soup Mug | 565 ml | Microwave Food Container with Steam-Release Vents | BPA-Free | Red | 1 Count**Sistema**£6.01**4.6★**▲ 248%**](https://www.amazon.co.uk/dp/B01DUBK8FM)
**~~View all trending →~~**
## **What buyers say about soup containers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Delightful product”*
**Size-Overall**11%
*“They are a convenient size”*
**Value For Money**10%
*“Value for money”*
**Ease Of Use**8%
*“Easy to use”*
**Strength**6%
*“Lovely containers strong”*
**Leak-Proof**5%
*“No leaks”*
**Advertised Vs Actual Product**5%
*“Just as advertised”*
**Storage Capacity**5%
*“Great storage”*
**Ease Of Cleaning**5%
*“clean food”*
**Durability**3%
*“They are durable”*
### **What buyers complain about **
**Leak-Proof**20%
*“Not leakproof”*
**Quality-Overall**15%
*“poor construction quality”*
**Durability**9%
*“Break very easy”*
**Size-Overall**6%
*“Not fit for purpose”*
**Material Quality**5%
*“I just wish the material was a bit more long-lasting”*
**Ease Of Use**3%
*“Very hard to open they all broke”*
**Advertised Vs Actual Product**3%
*“Very disappointed because it doesnt do what it says”*
**Thickness**3%
*“thicker handle needed”*
**Value For Money**3%
*“and more expensive”*
**Color**2%
*“Not colours as pictured”*
### **Top return reasons **
**Size-Overall**64%
**Leak-Proof**6%
**Color**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Strength**3%
**Defective Material/Parts**3%
**Material Quality**2%
**Compatibility-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is soup containers profitable to sell on Amazon United Kingdom?**
- The niche generates £164K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -64.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the soup containers niche?**
- 15 brands and 67 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in soup containers?**
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Durability. The return rate is 0.7%.
- **When does demand for soup containers peak?**
- Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the soup containers niche?**
- Listings span £2.20–£19.66; the average listing price is £9.54 (sweet spot $15–$100). The average incumbent carries 1,558 reviews — the moat a new listing must climb.
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