---
title: "Soap Dish — £409K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/soap-dish"
last_updated: "2026-07-31T14:31:29.329Z"
locale: en
meta:
description: "Niche score 54/100 · £409K/yr market · 1.3M searches/yr. Prices mostly outside the sweet spot ($1.71–$10.49) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £409K/yr market · 1.3M searches/yr. Prices mostly outside the sweet spot ($1.71–$10.49) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Soap Dish — £409K/yr Amazon UK Niche (2026) - Flapen"
---
# **soap dish**
**Worth a look**
Shows low returns (0.9%), but prices mostly outside the sweet spot ($1.71–$10.49) keeps it on the watch list.
Market size 56Growth 20Conversion 67Competition 67Returns 95Price range 0Avg price 15Brand share 79Review moat 50Quality gap 52
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£409K**
£409K/yr · 1.3M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,533.24**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.35**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.71–£10.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, soap dish is a £409K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soap dish market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£321K–£428K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#135**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**56%**
Top 20: 92%
**Top-5 click share**
**45%**
Top 20: 84%
**Open market**
**39%**
- SoftcuteLee24% - GUANJUNE11% - Alyvisun9% - TAILI8% - Yowlens5% - YoHyien5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.
30K20K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/soap-dish/trend)
## **Top soap dish search terms**
- **soap dish**687K/yr-11.9%4.5% conv. - **soap holder**219K/yr-2.0%3.3% conv. - **soap dish for shower**68K/yr-7.9%3.6% conv. - **soap dish with drainage**31K/yr+11.6%2.9% conv. - **soap dishes**35K/yr-6.8%2.2% conv. - **soap dishes for bathroom**32K/yr-27.0%3.8% conv. - **soap tray**25K/yr-8.0%2.8% conv. - **ceramic soap dish**26K/yr-7.3%0.7% conv. - **soap bar holder**23K/yr-9.8%3.2% conv. - **bar soap holder**17K/yr-0.6%3.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/soap-dish/search-terms)
## **Top soap dish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£20K10%£41K15%£61K20%£82K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2PCS Silicone Soap Dish Anti-Slip Soap Holder Flexible Non-slip and Portable Shower Soap Box Self Draining Shower Soap Dish for Shower Bathroom Kitchen Sponges Easy Cleaning**SoftcuteLee**£3.31**4.5★517 rev](https://www.amazon.co.uk/dp/B0BXRZTCWP) [2**GUANJUNE Pack of 2 Natural Wood Bamboo Soap Dish Holder for Bathroom Kitchen Sponges Accessories Storage**GUANJUNE**£4.15**4.3★3,906 rev](https://www.amazon.co.uk/dp/B095J5BWQL) [3**2-Pack Silicone Soap Dish Holder -Flexible Soap Box Self-Draining Anti-Slip Soap Tray for Shower Bathroom & Kitchen Countertop or Shelf Easy to Clean**Yowlens**£3.27**4.5★483 rev](https://www.amazon.co.uk/dp/B0C85LW1VK) [4**Silicone Soap Dishes 2pcs Soap Dish with Drainage NonSlip and Portable Soap Tray Bar Soap Holder for Shower Bathroom Kitchen - Grey & White**Alyvisun**£3.35**4.7★69 rev](https://www.amazon.co.uk/dp/B0GJ951RLZ) [5**TAILI Suction Soap Dish for Shower Max Hold 3 KG Shower Soap Holder for Bathroom Wall Mounted Sponge Tray Drill-Free Removable Bathtub Organizer Waterproof Plastic Sink Holder Suction Cup White**TAILI**£8.00**4.3★12,177 rev](https://www.amazon.co.uk/dp/B07J5GHTY6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2PCS Soap Dish Soap Dish for Shower Double Soap Dish with Drainage Anti-Slip and PortableSoap Holder for Bathroom Kitchen Sponges Keep Soap Dry and Clean(White & Khaki)**Admygo**£3.55**25 rev4mo ago](https://www.amazon.co.uk/dp/B0GS1MY8F3) [**WENXINWIN 2Pcs Silicone Soap Dish with Drainage Non-Slip Soap Holder for Bathroom & Kitchen Keep Soap Dry & Easy to Clean(Black/Grey)**WENXINWIN**£3.90**12 rev5mo ago](https://www.amazon.co.uk/dp/B0G9NYGRJB) [**White Plastic Soap Dish with Drainage Small Self-Draining Soap Holder Non-Slip & Easy to Clean Fast-Dry Tray for Bathroom Shower Kitchen Sink**Generic**£5.10**19 rev5mo ago](https://www.amazon.co.uk/dp/B0GM8FJN1Y) [**YoHyien Ceramic Soap Dish Anti-Slip Marble Soap Dish for Bathroom Soap Tray Dish Soap Holder for Shower Kitchen and Sink Keep Soap Dry & Easy Cleaning (White)**YoHyien**£6.75**460 rev11mo ago](https://www.amazon.co.uk/dp/B0FNWTJKRZ) [**Penbin 2 Pack Silicone Soap Dish with Drain Bar Soap Holder for Shower & Bathroom Self Draining Waterfall Soap Tray for Kitchen Sink Non-Slip & Easy to Clean (Black)**Penbin**£3.16**44 rev1y ago](https://www.amazon.co.uk/dp/B0FJS6XNT5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2PCS Soap Dish Soap Dish for Shower Double Soap Dish with Drainage Anti-Slip and PortableSoap Holder for Bathroom Kitchen Sponges Keep Soap Dry and Clean(White & Khaki)**Admygo**£3.55**4.3★**▲ 289%**](https://www.amazon.co.uk/dp/B0GS1MY8F3) [**Alyvisun 2 Pcs Travel Soap Dishes with Lid Portable Soap Container Soap Box with Raised Bottom Waterproof Leakproof Soap Dish for Shower Travel & Outdoor (Green + Grey)**Alyvisun**£4.42**4.7★**▲ 285%**](https://www.amazon.co.uk/dp/B0GJDLZK52) [**Silicone Soap Dishes 2pcs Soap Dish with Drainage NonSlip and Portable Soap Tray Bar Soap Holder for Shower Bathroom Kitchen - Grey & White**Alyvisun**£3.35**4.7★**▲ 238%**](https://www.amazon.co.uk/dp/B0GJ951RLZ) [**White Plastic Soap Dish with Drainage Small Self-Draining Soap Holder Non-Slip & Easy to Clean Fast-Dry Tray for Bathroom Shower Kitchen Sink**Generic**£5.10**4.0★**▲ 200%**](https://www.amazon.co.uk/dp/B0GM8FJN1Y) [**WENXINWIN 2Pcs Silicone Soap Dish with Drainage Non-Slip Soap Holder for Bathroom & Kitchen Keep Soap Dry & Easy to Clean(Black/Grey)**WENXINWIN**£3.90**4.7★**▲ 154%**](https://www.amazon.co.uk/dp/B0G9NYGRJB)
**~~View all trending →~~**
## **What buyers say about soap dish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Excellent product”*
**Value For Money**11%
*“Good value for money”*
**Advertised Vs Actual Product**10%
*“As described”*
**Size-Overall**7%
*“Fitted perfectly”*
**Ease Of Cleaning**7%
*“No mess”*
**Design-Overall**6%
*“Good design”*
**Ease Of Use**5%
*“Good easy to use”*
**Strength**4%
*“Robust soap dish”*
**Durability**2%
*“Very durable”*
**Moist/Dry**2%
*“keeps soap dry”*
### **What buyers complain about **
**Size-Overall**18%
*“Does not fit”*
**Adhesion/Stickiness**8%
*“Poor stick”*
**Quality-Overall**8%
*“These boxes are really poor quality”*
**Durability**7%
*“After a couple of weeks it falls off”*
**Value For Money**5%
*“expensive for what it is”*
**Color**3%
*“I also wonder why my new soap dishes are two slightly different colours”*
**Ease Of Cleaning**2%
*“goopy mess within a week”*
**Water Resistance**2%
*“the water runs out so it doesnt collect any water inside which I like”*
**Moist/Dry**2%
*“the soap goes soggy”*
**Material Quality**2%
*“flimsy cheap plastic”*
### **Top return reasons **
**Size-Overall**52%
**Adhesion/Stickiness**8%
**Quality-Overall**4%
**Color**4%
**Strength**3%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Suction**3%
**Compatibility-Overall**3%
**Material Quality**2%
## **Common questions**
- **Is soap dish profitable to sell on Amazon United Kingdom?**
- The niche generates £409K/yr across 33 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the soap dish niche?**
- 27 brands and 40 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in soap dish?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 0.9%.
- **When does demand for soap dish peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the soap dish niche?**
- Listings span £1.71–£10.49; the average listing price is £5.35 (sweet spot $15–$100). The average incumbent carries 1,533 reviews — the moat a new listing must climb.
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