---
title: "Smokeless Fire Pit — £84K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/smokeless-fire-pit"
last_updated: "2026-07-31T16:36:47.732Z"
locale: en
meta:
description: "Niche score 59/100 · £84K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £84K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Smokeless Fire Pit — £84K/yr Amazon UK Niche (2026) - Flapen"
---
# **smokeless fire pit**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 21Growth 83Conversion 9Competition 75Returns 95Price range 21Avg price 74Brand share 62Review moat 89Quality gap 62
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****216.03**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+81.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Avg price**
**Good****£101.74**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£84K**
£84K/yr · 118K searches
**Price range**
**Bad****£17.25–£416.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, smokeless fire pit is a £84K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 59/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smokeless fire pit market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£76K–£102K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#158**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **95%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 84%
**Open market**
**26%**
- Outsunny22% - onlyfire18% - Generic10% - HongTaok10% - SMOOL8% - Wakeyard6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +81.2% search growth over the last 90 days.
6K4KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/smokeless-fire-pit/trend)
## **Top smokeless fire pit search terms**
- **smokeless fire pit**100K/yr+78.4%0.6% conv. - **smokeless firepit**9K/yr+109.3%0.5% conv. - **fire pit smokeless**5K/yr+99.4%0.6% conv. - **stainless steel fire pit**5K/yr+71.5%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/smokeless-fire-pit/search-terms)
## **Top smokeless fire pit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£7K12%£10K16%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Onlyfire Stainless Steel Smokeless Fire Pit (38 x 34 cm)**onlyfire**£109.97**4.5★124 rev](https://www.amazon.co.uk/dp/B094Y2BH8S) [2**HongTaok Smokeless Fire Pit with Removable Ash Pan Fire Pits for Garden Wood Burning Portable Camping Firepit for Backyard Patio Stainless Steel Waterproof Bag & Poker Included 50 x 38cm Silver**HongTaok**£95.14**4.4★92 rev](https://www.amazon.co.uk/dp/B0F3HZ3SJ4) [3**Outsunny Smokeless Fire Pit with Ash Tray Outdoor Round Wood Burning Firepit with Fire Poker for Patio Bonfire BBQ Camping Black**Outsunny**£50.01**4.7★8 rev](https://www.amazon.co.uk/dp/B0F3WT6Y9Y) [4**SMOOL 50cm Smokeless Fire Pit Portable Fire Pits for Camping Stainless Steel Outdoor Fire Pit BBQ for Patio & Garden Wood Burning Stove with Removable Ash Pan Carry Bag Poker and Grill**SMOOL**£110.12**3.8★23 rev](https://www.amazon.co.uk/dp/B0FVMBRGNV) [5**Wakeyard Smokeless Fire Pit 19.5 Inch Portable Smokeless FirePit for Outside with Fire Poker and Carry Bag Stainless Steel FirePit Easy Setup and Storage Sliver**Wakeyard**£79.42**4.6★86 rev](https://www.amazon.co.uk/dp/B0FB379D6Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Outsunny Smokeless Fire Pit 48 cm Portable Wood Burning Firepit Black**Outsunny**£63.02**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GT77G1PT) [**ALAULM 48 cm (19-Inch) Smokeless Fire Pit - Complete Portable Outdoor Fire Pit Set with Waterproof Cover & Poker Heavy-Duty Stainless Steel for Garden Camping Patio & Backyard**ALAULM**£89.24**20 rev8mo ago](https://www.amazon.co.uk/dp/B0G1C3XRLP) [**SMOOL 50cm Smokeless Fire Pit Portable Fire Pits for Camping Stainless Steel Outdoor Fire Pit BBQ for Patio & Garden Wood Burning Stove with Removable Ash Pan Carry Bag Poker and Grill**SMOOL**£110.12**23 rev9mo ago](https://www.amazon.co.uk/dp/B0FVMBRGNV) [**SMOOL 68cm Fire Pit Smokeless Portable Fire Pits for Camping Stainless Steel Outdoor FirePit BBQ for Patio & Garden Wood Burning Stove with Removable Ash Pan Carry Bag Poker and Grill**SMOOL**£172.21**23 rev9mo ago](https://www.amazon.co.uk/dp/B0FVMC96PD) [**HongTaok Smokeless Fire Pit with Removable Ash Pan Fire Pits for Garden Wood Burning Portable Camping Firepit for Backyard Patio Stainless Steel Waterproof Bag & Poker Included 38 x 38cm Silver**HongTaok**£66.92**92 rev10mo ago](https://www.amazon.co.uk/dp/B0FQBWZ4RY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CHANGEMOORE Smokeless Fire Pit 19.6 Triple Burn Outdoor Firepit Stove with Removable Ash Collector Fire Pit with Scald-proof Gloves Wood Burning Fireplace Bonfire for Patio Camping**CHANGE MOORE**£113.85**5.0★**▲ 108%**](https://www.amazon.co.uk/dp/B0DP5ZVS6G) [**Solo Stove Bonfire 2.0 with Stand Smokeless Fire Pit | Wood Burning Fire Pits for Garden w/Removable Ash Pan Portable Outdoor Firepit Stainless Steel 49.5x44.5 cm 11.4 kg Color: Gunmetal**Solo Stove**£209.47**4.7★**▲ 94%**](https://www.amazon.co.uk/dp/B0CKZBZ25K) [**Outsunny Smokeless Fire Pit 45cm Portable Wood Burning Firepit with Poker Stainless Steel Liner for Garden Camping Bonfire Party Metal Black**Outsunny**£54.65**3.9★**▲ 87%**](https://www.amazon.co.uk/dp/B0CV4RY8J2) [**Outsunny Smokeless Fire Pit 45cm Portable Wood Burning Firepit Black**Outsunny**£56.14**3.6★**▲ 81%**](https://www.amazon.co.uk/dp/B0DWWFM9Y3) [**Outsunny Smokeless Fire Pit 48 cm Portable Wood Burning Firepit Black**Outsunny**£63.02**3.5★**▲ 65%**](https://www.amazon.co.uk/dp/B0GT77G1PT)
**~~View all trending →~~**
## **What buyers say about smokeless fire pit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent Product”*
**Value For Money**16%
*“Good Value”*
**Assembly/Installation**9%
*“Easy assembly”*
**Size-Overall**8%
*“Perfect size”*
**Heating**7%
*“The heat is incredible”*
**Ease Of Cleaning**6%
*“easy clean”*
**Advertised Vs Actual Product**5%
*“Exactly as described”*
**Design-Overall**3%
*“great design”*
**Ease Of Use**3%
*“Easy to use”*
**Color**2%
*“I even like the colour it has turned after about 9 fires”*
### **What buyers complain about **
**Flammable**15%
*“does smoke”*
**Value For Money**14%
*“anything to do with it is extremely expensive”*
**Durability**10%
*“broke before I even had a chance to use it”*
**Rusts/Corrodes**8%
*“The inside sections are mild steel and therefore rust”*
**Instructions/User Manual/Troubleshooting**7%
*“No instructions in box”*
**Advertised Vs Actual Product**5%
*“Despite the pretty pictures there is no design here that makes it smokeless”*
**Quality-Overall**5%
*“Poor quality carry bag”*
**Heating**4%
*“no heat”*
**Metal Quality**3%
*“Buyers should be aware that this product is not manufactured from 304 stainless steel as stated in the advertisement photographs”*
**Size-Overall**2%
*“Yes it's small”*
### **Top return reasons **
**Size-Overall**48%
**Advertised Vs Actual Product**8%
**Flammable**7%
**Defective Material/Parts**6%
**Value For Money**5%
**Instructions/User Manual/Troubleshooting**3%
**Heating**3%
**Durability**2%
**Quality-Overall**2%
**Functionality-Overall**2%
## **Common questions**
- **Is smokeless fire pit profitable to sell on Amazon United Kingdom?**
- The niche generates £84K/yr across 38 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +81.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the smokeless fire pit niche?**
- 19 brands and 31 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in smokeless fire pit?**
- Top complaints mined from reviews: Flammable, Value For Money, Durability. The return rate is 0.9%.
- **When does demand for smokeless fire pit peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the smokeless fire pit niche?**
- Listings span £17.25–£416.13; the average listing price is £101.74 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.
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