---
title: "Trend — small vase - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/small-vase/trend"
last_updated: "2026-07-31T19:46:41.461Z"
locale: en
meta:
  description: "Niche score 52/100 · £162K/yr market · 379K searches/yr · £12.40 avg price. Soft demand (-23.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £162K/yr market · 379K searches/yr · £12.40 avg price. Soft demand (-23.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — small vase - Flapen"
---

# **small vase**

**Worth a look**

Shows a thin review moat (194 avg reviews), but soft demand (-23.9% this quarter) keeps it on the watch list.

Market size 34Growth 13Conversion 43Competition 81Returns 62Price range 53Avg price 53Brand share 80Review moat 90Quality gap 42

**Review moat**

**Great****194.11**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£12.40**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£3.96–£27.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£162K**

£162K/yr · 379K searches

**Growth**

**Bad****-23.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")