---
title: "Small Vase — £162K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/small-vase"
last_updated: "2026-07-31T18:44:50.115Z"
locale: en
meta:
description: "Niche score 52/100 · £162K/yr market · 379K searches/yr · £12.40 avg price. Soft demand (-23.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £162K/yr market · 379K searches/yr · £12.40 avg price. Soft demand (-23.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Small Vase — £162K/yr Amazon UK Niche (2026) - Flapen"
---
# **small vase**
**Worth a look**
Shows a thin review moat (194 avg reviews), but soft demand (-23.9% this quarter) keeps it on the watch list.
Market size 34Growth 13Conversion 43Competition 81Returns 62Price range 53Avg price 53Brand share 80Review moat 90Quality gap 42
**Review moat**
**Great****194.11**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£12.40**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.96–£27.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£162K**
£162K/yr · 379K searches
**Growth**
**Bad****-23.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, small vase is a £162K/yr Amazon United Kingdom market (379K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **small vase market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **£124K–£155K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#222**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **84%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**55%**
Top 20: 94%
**Top-5 click share**
**34%**
Top 20: 71%
**Open market**
**38%**
- Der Rose18% - ComSaf14% - Glasseam8% - Tikplus7% - Talking Tables7% - Yirilan6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.9% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/small-vase/trend)
## **Top small vase search terms**
- **bud vases**65K/yr+8.7%3.3% conv. - **small vase**85K/yr-38.7%1.3% conv. - **small vases for flowers**42K/yr-41.2%2.0% conv. - **small vases**34K/yr-23.1%2.2% conv. - **small glass vase**36K/yr-33.9%1.9% conv. - **bud vase**30K/yr-9.9%1.4% conv. - **mini vase**21K/yr-13.8%1.5% conv. - **mini vases**17K/yr-10.1%3.3% conv. - **small vases for table decoration**22K/yr-28.5%3.2% conv. - **small flower vase**16K/yr-23.7%1.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/small-vase/search-terms)
## **Top small vase products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£10K9%£15K12%£19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Der Rose 12 Pack Glass Bud Vases for Flowers 125ml Small Vases for Table Decoration Elegant Home Decor and Wedding Decor Centerpieces**Der Rose**£10.78**4.8★47 rev](https://www.amazon.co.uk/dp/B0FM8LCW9X) [2**Mini Glass Bud Vases 6 Pcs Small Vases for Flowers 50 ml Clear Mini Vase**Tikplus**£7.92**4.3★32 rev](https://www.amazon.co.uk/dp/B0FB98TRMP) [3**ComSaf Glass Bud Vases Set of 3 Small Flower Vases in Bulk Mini Ribbed Vases for Centerpieces Clear Vintage Vases for Table Decorations Wedding Party Receptions Home Decor (Different Sizes)**ComSaf**£8.91**4.8★1,041 rev](https://www.amazon.co.uk/dp/B0D1QXYMCV) [4**Yirilan Glass Bud Vase Set of 30 Small Clear Round Vases for Flowers Mini Flowers Vases Vintage Bottle for TableDecorations Wedding Decor Party Home**Yirilan**£22.57**4.8★72 rev](https://www.amazon.co.uk/dp/B0F3D3LD1Q) [5**ComSaf Small Vases for Flowers Mini Clear Glass Bud Vases in Bulk Mini Ribbed Flower Vase Set for Centerpiece Wedding Table Ceterpiece Home Decor Housewarming Gift (Clear)**ComSaf**£11.49**4.8★1,041 rev](https://www.amazon.co.uk/dp/B0CKXDJ1WB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BTSD-home Glass Bud Vases Set of 12 Small Vases for Flowers Rustic Wedding Decor and Table Centerpieces Home Decor for Wedding and Table Decorations**BTSD-home**£11.20**50 rev7mo ago](https://www.amazon.co.uk/dp/B0FM3J5N8P) [**BTSD-home Glass Bud Vases Set of 6 Small Vases for Flowers for Table Decorations Wedding Decor and Home Decor**BTSD-home**£10.11**32 rev7mo ago](https://www.amazon.co.uk/dp/B0FM7N9WZD) [**Der Rose 12 Pack Glass Bud Vases for Flowers 125ml Small Vases for Table Decoration Elegant Home Decor and Wedding Decor Centerpieces**Der Rose**£10.78**47 rev7mo ago](https://www.amazon.co.uk/dp/B0FM8LCW9X) [**Der Rose 6 Pack Glass Bud Vase Set Small Clear Flower Vase for Centerpieces in Bulk Mini Vases for Home Table Decoration and Wedding Decor**Der Rose**£9.78**19 rev7mo ago](https://www.amazon.co.uk/dp/B0FM8KXHS3) [**Mini Glass Bud Vases 6 Pcs Small Vases for Flowers 50 ml Clear Mini Vase**Tikplus**£7.92**32 rev1y ago](https://www.amazon.co.uk/dp/B0FB98TRMP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glass Bud Vases Set of 32 Mini Flower Vases for Centrepieces Vintage Bottles for Table Decorations Wedding Decor Home Clear (32 Clear)**Sawoake**£24.21**4.3★**▲ 171%**](https://www.amazon.co.uk/dp/B0D2B4Y3KG) [**Glass Bud Vases Set of 24 Mini Flower Vases for Centrepieces Vintage Bottles for Table Decorations Wedding Decor Home Clear (24 Clear)**Sawoake**£19.59**4.4★**▲ 157%**](https://www.amazon.co.uk/dp/B0D5QS461V) [**Der Rose 20 Pack Glass Vase Set for Flowers Clear Bud Vase in Bulk for Rustic Wedding Decorations Floral Arrangements Home Table Centerpieces Decor**Der Rose**£18.22**4.8★**▲ 136%**](https://www.amazon.co.uk/dp/B0D46RJ7LX) [**ComSaf Small Vases for Flowers Mini Clear Glass Bud Vases in Bulk Mini Ribbed Flower Vase Set for Centerpiece Wedding Table Ceterpiece Home Decor Housewarming Gift (Clear)**ComSaf**£11.49**4.8★**▲ 121%**](https://www.amazon.co.uk/dp/B0CKXDJ1WB) [**Glass Bud Vase Set of 10 Mini Clear Bud Vase for Centerpieces in Bulk Small Vintage Flower Vases for Weddings Parties Home Table Decorative**Viymgit**£15.84**4.7★**▲ 83%**](https://www.amazon.co.uk/dp/B0D1K1G8VC)
**~~View all trending →~~**
## **What buyers say about small vase**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good quality glass”*
**Value For Money**17%
*“Exceptionally good value for the money”*
**Size-Overall**15%
*“They are a real assortment of size and shapes and brilliant value”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Design-Overall**6%
*“beautiful designs”*
**Color**5%
*“The colours are really pretty”*
**Strength**4%
*“sturdy”*
**Gifting Purpose**2%
*“It is a gift”*
**Ease Of Use**2%
*“Really useful”*
**Display-Overall**2%
*“Great for displaying Daffs”*
### **What buyers complain about **
**Size-Overall**60%
*“bigger than expected”*
**Quality-Overall**9%
*“They are not only cheaply made”*
**Advertised Vs Actual Product**8%
*“Misleading information”*
**Value For Money**5%
*“Definitely not worth the money”*
**Gifting Purpose**1%
*“I would not buy this as a gift for someone as it is quite cheaply made”*
**Thickness**1%
*“little bit thin of glass”*
**Weight Heavy**0%
*“so heavier stems need support”*
### **Top return reasons **
**Size-Overall**85%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Defective Material/Parts**2%
**Stain Resistance**1%
**Shape/Style**1%
**Color**1%
**Value For Money**1%
**Functionality-Overall**1%
**Material Quality**1%
## **Common questions**
- **Is small vase profitable to sell on Amazon United Kingdom?**
- The niche generates £162K/yr across 56 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the small vase niche?**
- 30 brands and 37 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in small vase?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.5%.
- **When does demand for small vase peak?**
- Demand peaks in Feb–Mar; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the small vase niche?**
- Listings span £3.96–£27.27; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.
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