---
title: "Small Slow Cooker — £329K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/small-slow-cooker"
last_updated: "2026-07-31T19:47:17.826Z"
locale: en
meta:
description: "Niche score 35/100 · £329K/yr market · 273K searches/yr · £16.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £329K/yr market · 273K searches/yr · £16.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Small Slow Cooker — £329K/yr Amazon UK Niche (2026) - Flapen"
---
# **small slow cooker**
**Skip it**
Soft demand (-45.4% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 2Conversion 76Competition 10Returns 49Price range 71Avg price 79Brand share 7Review moat 24Quality gap 35
**Avg price**
**Great****£16.56**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£12.43–£21.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£329K**
£329K/yr · 273K searches
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,392.13**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-45.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, small slow cooker is a £329K/yr Amazon United Kingdom market (273K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **small slow cooker market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£207K–£248K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Crock-Pot55% - Morphy Richards16% - Swan10% - Hamilton Beach9% - Tower8% - andrew james3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.4% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/small-slow-cooker/trend)
## **Top small slow cooker search terms**
- **small slow cooker**69K/yr-44.6%5.3% conv. - **slow cooker small**33K/yr-39.2%4.3% conv. - **small slow cookers for 2 person**33K/yr-40.7%5.7% conv. - **small slow cookers for 1**28K/yr-55.2%6.3% conv. - **small slow cookers**15K/yr-38.3%2.5% conv. - **mini slow cooker**13K/yr-26.5%4.3% conv. - **mini crockpot**7K/yr-48.1%1.9% conv. - **12v slow cooker for campervan**3K/yr-3.3%0.3% conv. - **slow cookers for 2 people**12K/yr-68.5%1.9% conv. - **slow cooker for 1 person**5K/yr-35.7%7.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/small-slow-cooker/search-terms)
## **Top small slow cooker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£49K30%£99K45%£148K60%£197K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]](https://m.media-amazon.com/images/I/41-40FfAmkL.jpg)**Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black \[CSC080\]**Crock-Pot**£12.43**4.6★14,222 rev](https://www.amazon.co.uk/dp/B08FB994L8) [2**Morphy Richards Slow Cooker 1.5L Ceramic Pot Lightweight & Compact 3 Heat Settings Stainless Steel Finish For Couples Small Households Casseroles Curries Stews Chillis 460300**Morphy Richards**£18.26**4.4★2,021 rev](https://www.amazon.co.uk/dp/B088TV623J) [3**Swan 1.5 Litre Oval Stainless Steel Slow Cooker with 3 Cooking Settings 120W Silver SF17010N**Swan**£16.18**4.6★1,243 rev](https://www.amazon.co.uk/dp/B004E28O5I) [4![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 2.4 L (1-2 People | Energy Efficient | Black [CSC046]](https://m.media-amazon.com/images/I/31kB1G9ghYL.jpg)**Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 2.4 L (1-2 People | Energy Efficient | Black \[CSC046\]**Crock-Pot**£21.41**4.6★14,222 rev](https://www.amazon.co.uk/dp/B0716XV7VM) [5**Tower Infinity Compact Slow Cooker with Keep Warm Function 1.5L 120W Stainless Steel T16020**Tower**£13.08**4.4★922 rev](https://www.amazon.co.uk/dp/B07HHLKWJS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Andrew James 1.5L Slow Cooker - Roast-to-Rest Compact Small Slow Cooker for 12 People with Oven-Proof Ceramic Pot Easy-Clean Design 3 Heat Settings & Glass Lid Make Sauces Soups & Small Meals**andrew james**£18.24**847 rev8mo ago](https://www.amazon.co.uk/dp/B0G44H168K) [**Hamilton Beach 1.8L Mighty Mini Slow Cooker 90W Energy-Efficient Design Removable Ceramic Bowl 3 Heat Settings Compact for 1-2 People Easy Clean Black - HBSC020B**Hamilton Beach**£16.56**4,830 rev3y ago](https://www.amazon.co.uk/dp/B0C8BCYVPF) [**Hamilton Beach 1.8L Mighty Mini Slow Cooker 90W Energy-Efficient Design Removable Ceramic Bowl 3 Heat Settings Compact for 1-2 People Easy Clean Silver - HBSC020S**Hamilton Beach**£16.30**4,830 rev3y ago](https://www.amazon.co.uk/dp/B0C8B894B9) [![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]](https://m.media-amazon.com/images/I/41-40FfAmkL.jpg)**Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black \[CSC080\]**Crock-Pot**£12.43**14,222 rev5y ago](https://www.amazon.co.uk/dp/B08FB994L8) [**Morphy Richards Slow Cooker 1.5L Ceramic Pot Lightweight & Compact 3 Heat Settings Stainless Steel Finish For Couples Small Households Casseroles Curries Stews Chillis 460300**Morphy Richards**£18.26**2,021 rev6y ago](https://www.amazon.co.uk/dp/B088TV623J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tower Infinity Compact Slow Cooker with Keep Warm Function 1.5L 120W Stainless Steel T16020**Tower**£13.08**4.4★**▲ 61%**](https://www.amazon.co.uk/dp/B07HHLKWJS) [**Swan 1.5 Litre Oval Stainless Steel Slow Cooker with 3 Cooking Settings 120W Silver SF17010N**Swan**£16.18**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B004E28O5I) [![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 2.4 L (1-2 People | Energy Efficient | Black [CSC046]](https://m.media-amazon.com/images/I/31kB1G9ghYL.jpg)**Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 2.4 L (1-2 People | Energy Efficient | Black \[CSC046\]**Crock-Pot**£21.41**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B0716XV7VM) [**Andrew James 1.5L Slow Cooker - Roast-to-Rest Compact Small Slow Cooker for 12 People with Oven-Proof Ceramic Pot Easy-Clean Design 3 Heat Settings & Glass Lid Make Sauces Soups & Small Meals**andrew james**£18.24**4.5★**▲ 22%**](https://www.amazon.co.uk/dp/B0G44H168K) [**Morphy Richards Slow Cooker 1.5L Ceramic Pot Lightweight & Compact 3 Heat Settings Stainless Steel Finish For Couples Small Households Casseroles Curries Stews Chillis 460300**Morphy Richards**£18.26**4.4★**▲ 19%**](https://www.amazon.co.uk/dp/B088TV623J)
**~~View all trending →~~**
## **What buyers say about small slow cooker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Nice size. for 2-4 portions.”*
**Ease Of Cleaning**13%
*“easily cleaned”*
**Value For Money**9%
*“Good price”*
**Cooking Experience**9%
*“Love this kitchen appliance”*
**Quality-Overall**9%
*“Good build quality for the price”*
**Ease Of Use**6%
*“Ease of use”*
**Time Taken**6%
*“Brilliant little slow cooker”*
**Compactness**4%
*“Small and compact for storage”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Baking**2%
*“Great weekend crock pot”*
### **What buyers complain about **
**Size-Overall**30%
*“the next size up is to big”*
**Durability**10%
*“Broke on first use”*
**Heating**9%
*“Does not heat at all”*
**Quality-Overall**9%
*“still cant believe how cheap for such high quality”*
**Cooking Experience**9%
*“Seems to take an eternity to cook”*
**Functionality-Overall**5%
*“Not working”*
**Mixing/Blending**2%
*“not even simmering”*
**Value For Money**2%
*“Not worth the money”*
**Time Taken**2%
*“very very slow”*
**Strength**2%
*“flimsy cheap construction and components”*
### **Top return reasons **
**Size-Overall**76%
**Heating**7%
**Functionality-Overall**6%
**Quality-Overall**1%
**Advertised Vs Actual Product**1%
**Storage Capacity**1%
**Strength**1%
**Durability**1%
**Cooking Experience**1%
**Scratch Resistance**1%
## **Common questions**
- **Is small slow cooker profitable to sell on Amazon United Kingdom?**
- The niche generates £329K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the small slow cooker niche?**
- 6 brands and 21 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in small slow cooker?**
- Top complaints mined from reviews: Size-Overall, Durability, Heating. The return rate is 3.1%.
- **When does demand for small slow cooker peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the small slow cooker niche?**
- Listings span £12.43–£21.41; the average listing price is £16.56 (sweet spot $15–$100). The average incumbent carries 5,392 reviews — the moat a new listing must climb.
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