---
title: "Products — small funnel - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/small-funnel/products"
last_updated: "2026-07-31T23:20:32.745Z"
locale: en
meta:
  description: "Niche score 57/100 · £85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — small funnel - Flapen"
---

# **small funnel**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 24Conversion 97Competition 67Returns 98Price range 0Avg price 11Brand share 82Review moat 68Quality gap 87

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****798.57**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-1.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£85K**

£85K/yr · 136K searches

**Avg price**

**Bad****£4.07**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.17–£6.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100