---
title: "Small Funnel — £85K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/small-funnel"
last_updated: "2026-07-31T18:44:55.087Z"
locale: en
meta:
description: "Niche score 57/100 · £85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £85K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Small Funnel — £85K/yr Amazon UK Niche (2026) - Flapen"
---
# **small funnel**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 21Growth 24Conversion 97Competition 67Returns 98Price range 0Avg price 11Brand share 82Review moat 68Quality gap 87
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****798.57**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£85K**
£85K/yr · 136K searches
**Avg price**
**Bad****£4.07**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.17–£6.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, small funnel is a £85K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **small funnel market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£61K–£81K**
- units × avg price
- **Conversion rate**
- **15.3%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **78%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**32 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**53%**
Top 20: 89%
**Top-5 click share**
**45%**
Top 20: 83%
**Open market**
**42%**
- Chef Aid24% - Movstriker9% - KINDOYO8% - KDRNXVAL6% - Draper6% - Elenviorina4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/small-funnel/trend)
## **Top small funnel search terms**
- **small funnel**53K/yr-5.5%11.4% conv. - **small funnels for filling bottles**26K/yr-1.9%14.1% conv. - **mini funnel**22K/yr+7.2%7.8% conv. - **small funnel for mini bottles**12K/yr-10.3%11.5% conv. - **mini funnels for filling small bottles**7K/yr+8.9%10.2% conv. - **small plastic funnel**5K/yr+15.4%9.2% conv. - **small funnels**4K/yr-0.9%8.9% conv. - **tiny funnel**4K/yr+6.7%3.5% conv. - **funnel small**4K/yr+4.6%11.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/small-funnel/search-terms)
## **Top small funnel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£7K12%£10K16%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chef Aid Set of Funnels Colours May Vary**Chef Aid**£3.39**4.6★260 rev](https://www.amazon.co.uk/dp/B008YW569G) [2**Chef Aid Set of 3 Funnels White 10E01749**Chef Aid**£1.83**4.4★1,145 rev](https://www.amazon.co.uk/dp/B00175HEXS) [3**Movstriker 3 Pcs Collapsible Silicone Funnel Set Rainbow Colors Small Funnels for Filling Bottles Containers Water Bottle Oil Liquid Transfer**Movstriker**£4.08**4.4★291 rev](https://www.amazon.co.uk/dp/B0C9M2BPCC) [4**3PCS Small Funnel Set Silver Aluminium Mini Funnels 2.5cm Mouth Diameter Stainless Steel for Liquids Powders Oils Perfume & Jam Filling for Kitchen & Home Use**KDRNXVAL**£3.36**4.0★10 rev](https://www.amazon.co.uk/dp/B0GGTDFX6S) [5**Draper 4 Piece Plastic Funnel Set | 50mm | 75mm | 100mm | 115mm | Filling Bottles and Containers Funnels | Multifunction Funnel Kit | 43853 Blue**Draper**£4.81**4.5★5,085 rev](https://www.amazon.co.uk/dp/B000ZI0ZU2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Pcs Small Funnel for Mini Bottles Small Funnel Set Silver Aluminium Mini Funnels Minis Funnels for Liquids Cosmetics Essential Oils Perfume(Silver)**BRDTKUGV**£3.35**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GGZB4SDD) [**3PCS Small Funnel Set Silver Aluminium Mini Funnels 2.5cm Mouth Diameter Stainless Steel for Liquids Powders Oils Perfume & Jam Filling for Kitchen & Home Use**KDRNXVAL**£3.36**10 rev6mo ago](https://www.amazon.co.uk/dp/B0GGTDFX6S) [**6pcs Small Funnels for Filling Bottles - Silver Aluminium Mini Funnel Set for Essential Oils Perfume Spices & Flasks - Lightweight & Durable Metal Liquid Transfer Tool for Kitchen & Crafts**Maltvie**£4.45**6 rev7mo ago](https://www.amazon.co.uk/dp/B0GBVTCLJP) [**3PCS Small Funnel Set - Mini Metal Funnels - 2.5cm Mouth Diameter - Funnels for Filling Bottles - Liquids Powders Oils Perfume Containers**Elenviorina**£4.05**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G8G41BYZ) [**3-Piece Mini Funnel Set for Precise Liquid and Powder Transfer - Durable Aluminium Compact Design for Bottles Essential Oils and Spices - Easy to Clean and Reusable**Nogotizam**£2.35**10 rev9mo ago](https://www.amazon.co.uk/dp/B0FWJKGPHF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Draper 4 Piece Plastic Funnel Set | 50mm | 75mm | 100mm | 115mm | Filling Bottles and Containers Funnels | Multifunction Funnel Kit | 43853 Blue**Draper**£4.81**4.5★**▲ 212%**](https://www.amazon.co.uk/dp/B000ZI0ZU2) [**KINDOYO Set of 4 Collapsible Silicone Funnels - Blue (2) + Green (2) 1cm & 1.5cm Kitchen & Household BPA Free Dishwasher Safe**KINDOYO**£2.77**3.7★**▲ 188%**](https://www.amazon.co.uk/dp/B0D89QRPTW) [**3PCS Small Funnel Set Silver Aluminium Mini Funnels 2.5cm Mouth Diameter Stainless Steel for Liquids Powders Oils Perfume & Jam Filling for Kitchen & Home Use**KDRNXVAL**£3.36**4.0★**▲ 181%**](https://www.amazon.co.uk/dp/B0GGTDFX6S) [**KINDOYO 5 Pcs Silicone Collapsible Funnel Set - Flexible Foldable Funnel Cooking Gel Funnel Kitchen Gadgets for Transferring of Liquid Fluids Powders Spices (Blue*2 + Green*2 + Pink*1)**KINDOYO**£3.37**3.9★**▲ 130%**](https://www.amazon.co.uk/dp/B0D89WDBQD) [**6pcs Small Funnels for Filling Bottles - Silver Aluminium Mini Funnel Set for Essential Oils Perfume Spices & Flasks - Lightweight & Durable Metal Liquid Transfer Tool for Kitchen & Crafts**Maltvie**£4.45**4.1★**▲ 116%**](https://www.amazon.co.uk/dp/B0GBVTCLJP)
**~~View all trending →~~**
## **What buyers say about small funnel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Good Value”*
**Advertised Vs Actual Product**15%
*“they're exactly what I wanted”*
**Size-Overall**14%
*“Well made and useful sizes”*
**Quality-Overall**13%
*“Great quality funnels”*
**Ease Of Use**11%
*“easy to use”*
**Strength**3%
*“Strong and sturdy”*
**Ease Of Cleaning**3%
*“Cleaning is easy”*
**Color**2%
*“lovely colour”*
**Material Quality**2%
*“It's firm plastic and doesn't feel cheap”*
**Efficiency**2%
*“Does the job”*
### **What buyers complain about **
**Size-Overall**41%
*“Quite small”*
**Quality-Overall**13%
*“Cheap and nasty”*
**Material Quality**5%
*“Thin cheap plastic”*
**Value For Money**3%
*“It is not the cheapest”*
**Thickness**3%
*“Personally, I think the plastic material may be a tad too thick”*
**Flexibility**3%
*“dont fold completely after use”*
**Strength**2%
*“Very small and flimsy”*
**Adhesion/Stickiness**2%
*“Sticker hard to remove”*
**Spray/Flow**2%
*“Doesnt flow”*
**Thin**2%
*“Plastic is a bit thin compared to my older lost funnel”*
### **Top return reasons **
**Size-Overall**78%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Strength**2%
**Material Quality**2%
**Value For Money**1%
**Compatibility-Overall**1%
**Durability**1%
## **Common questions**
- **Is small funnel profitable to sell on Amazon United Kingdom?**
- The niche generates £85K/yr across 37 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the small funnel niche?**
- 32 brands and 77 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in small funnel?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.4%.
- **When does demand for small funnel peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the small funnel niche?**
- Listings span £1.17–£6.34; the average listing price is £4.07 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.
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