---
title: "Trend — small double memory foam mattress - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/small-double-memory-foam-mattress/trend"
last_updated: "2026-08-01T03:12:18.005Z"
locale: en
meta:
  description: "Niche score 54/100 · £218K/yr market · 108K searches/yr · £90.01 avg price. Soft demand (-18.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £218K/yr market · 108K searches/yr · £90.01 avg price. Soft demand (-18.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — small double memory foam mattress - Flapen"
---

# **small double memory foam mattress**

**Worth a look**

Shows low returns (0.9%), but soft demand (-18.7% this quarter) keeps it on the watch list.

Market size 42Growth 16Conversion 28Competition 77Returns 95Price range 35Avg price 79Brand share 79Review moat 50Quality gap 57

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£90.01**

avg listing price — sweet spot $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,527.43**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£218K**

£218K/yr · 108K searches

**Price range**

**Okay****£26.08–£235.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-18.7%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")