---
title: "Small Double Memory Foam Mattress — £218K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/small-double-memory-foam-mattress"
last_updated: "2026-08-01T02:16:23.726Z"
locale: en
meta:
description: "Niche score 54/100 · £218K/yr market · 108K searches/yr · £90.01 avg price. Soft demand (-18.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £218K/yr market · 108K searches/yr · £90.01 avg price. Soft demand (-18.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Small Double Memory Foam Mattress — £218K/yr Amazon UK Niche (2026) - Flapen"
---
# **small double memory foam mattress**
**Worth a look**
Shows low returns (0.9%), but soft demand (-18.7% this quarter) keeps it on the watch list.
Market size 42Growth 16Conversion 28Competition 77Returns 95Price range 35Avg price 79Brand share 79Review moat 50Quality gap 57
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£90.01**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,527.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£218K**
£218K/yr · 108K searches
**Price range**
**Okay****£26.08–£235.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-18.7%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, small double memory foam mattress is a £218K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **small double memory foam mattress market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£180K–£225K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **91%**
- **Out of stock**
- **15.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**56%**
Top 20: 96%
**Top-5 click share**
**38%**
Top 20: 74%
**Open market**
**38%**
- BEDZONLINE21% - Hiimgo10% - Vesgantti10% - Uliyati8% - wowttrelax7% - dosleeps6%
## **Demand**
Weekly Amazon search volume, last 32 weeks — -18.7% search growth over the last 90 days.
2K1KSpike '26Prime Day '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/small-double-memory-foam-mattress/trend)
## **Top small double memory foam mattress search terms**
- **small double memory foam mattress**36K/yr-20.0%1.4% conv. - **small double matress**13K/yr-14.0%1.6% conv. - **memory foam mattress small double**14K/yr-28.5%1.6% conv. - **small double mattress memory foam**7K/yr-0.3%1.8% conv. - **small double foam mattress**6K/yr-8.0%1.5% conv. - **emma mattress small double**5K/yr-15.5%0.9% conv. - **small double hybrid mattress**4K/yr-11.0%0.8% conv. - **4ft mattresses small double**6K/yr-13.1%2.3% conv. - **4 ft mattress small double**5K/yr-9.0%3.7% conv. - **orthopedic mattress small double**4K/yr-11.2%0.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/small-double-memory-foam-mattress/search-terms)
## **Top small double memory foam mattress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9K8%£17K12%£26K16%£35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BEDZONLINE Reflex Memory Foam Mattress - UK Small Double | 190 x 120 x 15 cm | Certified Therma-Pure Dual Foam | Firm 7-Zone Support | Zero Motion Transfer & No Springs | UK Made & Hypoallergenic**BEDZONLINE**£66.61**4.1★9,264 rev](https://www.amazon.co.uk/dp/B07B94VPD9) [2**BEDZONLINE Hybrid Memory Foam & Spring Mattress - UK Small Double | 190 x 120 x 20 cm | Breathable & Hypoallergenic | Medium-Firm Support | Standard Tight Top Comfort | Durable & Long-Lasting**BEDZONLINE**£65.43**4.0★6,946 rev](https://www.amazon.co.uk/dp/B06X3Q9FJL) [3**Vesgantti Small Double Mattress 16CM Gel Memory Foam Small Double Mattress for Cool Sleep & Pressure Relief - Medium 120x190x16CM CertiPUR-US Certified**Vesgantti**£72.98**4.5★463 rev](https://www.amazon.co.uk/dp/B0CF5RRVWF) [4**Hiimgo Small Double Mattress Memory Foam - Orthopaedic Medium Firm Support Breathable Carved Knitted Cover for Back Pain & Pressure Relief (190x120x20cm)**Hiimgo**£74.42**4.5★667 rev](https://www.amazon.co.uk/dp/B0DS7743TM) [5**Uliyati Small Double Mattress Memory Foam Mattress Breathable Mattress for Cool Sleep & Pressure Relief - Medium Mattress 120x190x16CM CertiPUR-US Certified**Uliyati**£80.01**4.3★20 rev](https://www.amazon.co.uk/dp/B0DK4Z5XS2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Deegari Mattress 20cm Mattresses with Memory Foam and Anti-mite Breathable Removable Cover Mattress in a Box Edges Support for Sleep Supportive (20cm Small Double (120 * 190))**Deegari**£89.54**23 rev6mo ago](https://www.amazon.co.uk/dp/B0GJDQ6WLV) [**Uliyati Small Double Mattress with Gel & Bamboo Charcoal Foam Small Double Memory Foam Mattress Cool Sleep & Odor-Eliminating - Medium 120x190x16CM**Uliyati**£61.76**63 rev7mo ago](https://www.amazon.co.uk/dp/B0G4TZH9NQ) [**Twirest Small Double Mattress 22CM Gel Memory Foam Pocket Sprung Mattresses with Breathable Soft Fabric for Cool Sleep Mattresses for Pressure Relief Medium Firm Mattress in a Box 120x190x22cm**Twirest**£88.56**129 rev8mo ago](https://www.amazon.co.uk/dp/B0FZQ2B2NH) [**Laccard Small Double Mattress 20cm Memory Foam Mattress Cooling Small Double Mattresses for Pressure Relief Medium Mattress for Double Bed with Removable Cover 120X190X20CM**Laccard**£104.45**82 rev9mo ago](https://www.amazon.co.uk/dp/B0FMF57VY7) [**Emma Original Lite Mattress Small Double (120×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery**Emma**£235.87**24 rev10mo ago](https://www.amazon.co.uk/dp/B0GSS36HF8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Uliyati Small Double Mattress with Gel & Bamboo Charcoal Foam Small Double Memory Foam Mattress Cool Sleep & Odor-Eliminating - Medium 120x190x16CM**Uliyati**£61.76**4.7★**▲ 260%**](https://www.amazon.co.uk/dp/B0G4TZH9NQ) [**Deegari Mattress 20cm Mattresses with Memory Foam and Anti-mite Breathable Removable Cover Mattress in a Box Edges Support for Sleep Supportive (20cm Small Double (120 * 190))**Deegari**£89.54**4.4★**▲ 256%**](https://www.amazon.co.uk/dp/B0GJDQ6WLV) [**Emma Original Lite Mattress Small Double (120×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery**Emma**£235.87**4.0★**▲ 217%**](https://www.amazon.co.uk/dp/B0GSS36HF8) [**Laccard Small Double Mattress 20cm Memory Foam Mattress Cooling Small Double Mattresses for Pressure Relief Medium Mattress for Double Bed with Removable Cover 120X190X20CM**Laccard**£104.45**4.3★**▲ 150%**](https://www.amazon.co.uk/dp/B0FMF57VY7) [**BEDZONLINE Reflex Memory Foam Mattress - UK Small Double | 190 x 120 x 15 cm | Certified Therma-Pure Dual Foam | Firm 7-Zone Support | Zero Motion Transfer & No Springs | UK Made & Hypoallergenic**BEDZONLINE**£66.61**4.1★**▲ 84%**](https://www.amazon.co.uk/dp/B07B94VPD9)
**~~View all trending →~~**
## **What buyers say about small double memory foam mattress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**39%
*“Extremely comfortable”*
**Value For Money**16%
*“Great Value”*
**Quality-Overall**14%
*“Supportive quality feel”*
**Foam**10%
*“I have been pleased with this memory foam”*
**Soft Feel**5%
*“not too soft with some of the best quality fabric Ive seen easily breathable”*
**Size-Overall**2%
*“Good size”*
**Thickness**2%
*“The top layer of memory foam is thick and comfortable and feels very durable”*
**Sags/Sinks**1%
*“I've had this for several months now and it's probably the best mattress I've ever slept on, it's comfortable and hasn't shown any signs of sagging - it still looks and feels brand new”*
**Advertised Vs Actual Product**1%
*“Exactly as described”*
**Strength**1%
*“The matress is firm”*
### **What buyers complain about **
**Comfort-Overall**14%
*“Not very comfortable”*
**Quality-Overall**13%
*“I was sceptical about the quality of the mattress for this price”*
**Size-Overall**7%
*“Getting smaller”*
**Thickness**7%
*“Not as thick as I expected”*
**Foam**6%
*“Bad mattress”*
**Value For Money**5%
*“I was worried as is a cheaper mattresses”*
**Durability**4%
*“failed after 4 months”*
**Hard Feel**4%
*“its definitely too firm for me”*
**Advertised Vs Actual Product**3%
*“The advertisement full of wrong not as described”*
**Sags/Sinks**3%
*“It sinks far too much”*
### **Top return reasons **
**Size-Overall**47%
**Comfort-Overall**11%
**Quality-Overall**8%
**Advertised Vs Actual Product**6%
**Hard Feel**5%
**Soft Feel**4%
**Thin**3%
**Thickness**3%
**Smell**1%
**Cushion**1%
## **Common questions**
- **Is small double memory foam mattress profitable to sell on Amazon United Kingdom?**
- The niche generates £218K/yr across 46 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the small double memory foam mattress niche?**
- 24 brands and 38 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in small double memory foam mattress?**
- Top complaints mined from reviews: Comfort-Overall, Quality-Overall, Size-Overall. The return rate is 0.9%.
- **What does it cost to enter the small double memory foam mattress niche?**
- Listings span £26.08–£235.87; the average listing price is £90.01 (sweet spot $15–$100). The average incumbent carries 1,527 reviews — the moat a new listing must climb.
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