---
title: "Small Cutlery Tray — £48K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/small-cutlery-tray"
last_updated: "2026-07-31T16:39:05.601Z"
locale: en
meta:
description: "Niche score 35/100 · £48K/yr market · 111K searches/yr · £7.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £48K/yr market · 111K searches/yr · £7.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Small Cutlery Tray — £48K/yr Amazon UK Niche (2026) - Flapen"
---
# **small cutlery tray**
**Skip it**
Prices mostly outside the sweet spot ($3.21–$15.97) — this niche doesn't clear our bar today.
Market size 12Growth 19Conversion 62Competition 41Returns 77Price range 8Avg price 22Brand share 37Review moat 23Quality gap 42
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,449.86**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.90**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£48K**
£48K/yr · 111K searches
**Price range**
**Bad****£3.21–£15.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, small cutlery tray is a £48K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep. Verdict: Skip it — 35/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **small cutlery tray market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£32K–£40K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **82%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 98%
**Open market**
**13%**
- Lifewit51% - plastific17% - G4GADGET6% - madesmart5% - Generico4% - Conflech4% - Open — no brand owns it (8 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -12.6% search growth over the last 90 days.
3K2KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/small-cutlery-tray/trend)
## **Top small cutlery tray search terms**
- **small cutlery tray**37K/yr-8.2%3.1% conv. - **cutlery drawer organiser small**20K/yr-12.1%2.9% conv. - **small cutlery drawer organiser**14K/yr-23.0%3.4% conv. - **narrow cutlery tray**10K/yr-23.5%4.1% conv. - **cutlery tray small**11K/yr+5.6%3.8% conv. - **caravan cutlery tray**4K/yr+8.0%3.5% conv. - **narrow cutlery drawer organiser**6K/yr-8.5%4.2% conv. - **cutlery drawer organiser narrow**4K/yr-12.8%4.3% conv. - **slim cutlery tray**3K/yr-36.7%3.2% conv. - **narrow utensil tray**3K/yr-31.5%2.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/small-cutlery-tray/search-terms)
## **Top small cutlery tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£14K40%£19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lifewit Cutlery Drawer Organiser Plastic Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Divider for Spoons Forks Knives Tableware 4 Compartments 20 x 32cm Black**Lifewit**£9.03**4.6★4,295 rev](https://www.amazon.co.uk/dp/B0DRYWB94H) [2**Small Tier Cutlery Tray Classic in Silver | BPA Free Plastic Drawer Organizer with 4 Compartments | Durable Kitchen Storage for Spoons Forks Knives Kids Cutlery | Space Saving Design**plastific**£6.72**4.5★1,929 rev](https://www.amazon.co.uk/dp/B07VR1F2LP) [3**Lifewit Cutlery Drawer Organiser 2 Tier Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Deep Drawer Organiser Box for Spoons Forks Knives Tableware Storage White&Grey 1 Pack**Lifewit**£9.06**4.6★462 rev](https://www.amazon.co.uk/dp/B0DWDS3Q2S) [4**G4GADGET 5 Compartment Cutlery Tray Drawer Organiser Random Colour Durable Plastic Non-Slip Utensil Holder for Kitchen Organisation**G4GADGET**£4.11**4.3★142 rev](https://www.amazon.co.uk/dp/B0DGM81ZGF) [5**Lifewit Cutlery Drawer Organiser Plastic Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Divider for Spoons Forks Knives Tableware 5 Compartments 23 x 32cm Black**Lifewit**£8.49**4.6★4,295 rev](https://www.amazon.co.uk/dp/B0CPDCG9GX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DIVCHI 5 Compartment Cutlery Tray Compact Storage Divider for Kitchen Drawers Plastic Cutlery Organiser Insert with Anti-Slip Base Utensil Holder for Knives Forks Spoons Durable Easy Clean Dark Grey**DIVCHI**£6.59**620 rev5mo ago](https://www.amazon.co.uk/dp/B0GMXTP79W) [**Ketayle Small Tier Cutlery Tray Classic Pink - BPA-Free Plastic Food Safe Non-Slip Base Perfect for Drawer Organization 33x17.5x4.3 cm Durable and Easy to Clean**Ketayle**£6.23**7 rev8mo ago](https://www.amazon.co.uk/dp/B0G2TTLFJ3) [**Mulikrio Cutlery Tray Small Cutlery Drawers Organizer Inserts Kitchen Utensil Holder for Fork Spoon Knife Storage Organisation Small 6 Compartment**Mulikrio**£7.68**37 rev10mo ago](https://www.amazon.co.uk/dp/B0FQBRBXVW) [**Cutlery Tray Kitchen Drawer Cutlery Mini Drawer Organiser Small Utensil Organiser Trays for Kitchen Drawers with 4 Compartment Storage Box Holder for Utensil Spoons Forks Storage Insert (Black)**Generico**£3.21**9 rev11mo ago](https://www.amazon.co.uk/dp/B0FN7V8W8N) [**Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Plastic Adjustable Kitchen Storage Dividers for Utensil Spoons Forks Knives 7 Compartments 22-36 x 30cm Black**Lifewit**£7.15**27,423 rev11mo ago](https://www.amazon.co.uk/dp/B0F8HFLNQG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DIVCHI 5 Compartment Cutlery Tray Compact Storage Divider for Kitchen Drawers Plastic Cutlery Organiser Insert with Anti-Slip Base Utensil Holder for Knives Forks Spoons Durable Easy Clean Dark Grey**DIVCHI**£6.59**4.3★**▲ 200%**](https://www.amazon.co.uk/dp/B0GMXTP79W) [**Ketayle Small Tier Cutlery Tray Classic Pink - BPA-Free Plastic Food Safe Non-Slip Base Perfect for Drawer Organization 33x17.5x4.3 cm Durable and Easy to Clean**Ketayle**£6.23**4.2★**▲ 192%**](https://www.amazon.co.uk/dp/B0G2TTLFJ3) [**PLASTIFIC Large CUTLERY TRAY Utensils Spoon Fork Holder Flatware Organiser for Kitchen Organiser Strong Plastic Drawer Sliding Tidy (33 x 17.5 x 4.3 slim Turquoise)**PlasticForte**£5.91**4.5★**▲ 169%**](https://www.amazon.co.uk/dp/B07Q2CNVS6) [**Mulikrio Cutlery Tray Small Cutlery Drawers Organizer Inserts Kitchen Utensil Holder for Fork Spoon Knife Storage Organisation Small 6 Compartment**Mulikrio**£7.68**4.4★**▲ 117%**](https://www.amazon.co.uk/dp/B0FQBRBXVW) [**Lifewit Cutlery Drawer Organiser Plastic Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Divider for Spoons Forks Knives Tableware 5 Compartments 24 x 34cm Black**Lifewit**£10.02**4.6★**▲ 85%**](https://www.amazon.co.uk/dp/B0DRZD7XWD)
**~~View all trending →~~**
## **What buyers say about small cutlery tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“It was beautifully made”*
**Size-Overall**18%
*“Good fit”*
**Value For Money**12%
*“Good price”*
**Advertised Vs Actual Product**11%
*“Just what I needed”*
**Strength**5%
*“Sturdy”*
**Storage Capacity**4%
*“saving loads of space in our kitchen drawers”*
**Ease Of Cleaning**4%
*“Easy to keep clean”*
**Ease Of Use**3%
*“easy to find”*
**Compactness**3%
*“Great for small spaces”*
**Organizing Capabilities**2%
*“Really happy with this organiser — its made a big difference to how tidy my drawer looks”*
### **What buyers complain about **
**Size-Overall**42%
*“as it was way too big”*
**Quality-Overall**9%
*“Very poor quality”*
**Value For Money**9%
*“Nothing special and definitely too expensive for what it is”*
**Strength**4%
*“Flimsy rubbish”*
**Add-Ons/Attachments**2%
*“Unfortunately, the upper attachment isnt very effective because it ends up creating a dead space at the back of the drawer thats difficult to access”*
**Measurement/Reading Accuracy**1%
*“My fault, I should have paid attention to the measurements”*
**Color**1%
*“Wish there were more colours”*
**Durability**1%
*“Turned up cracked”*
**Compactness**1%
*“it isn't more space efficient compared to other types of tray”*
**Thickness**1%
*“with materials getting ever thinner”*
### **Top return reasons **
**Size-Overall**87%
**Quality-Overall**4%
**Strength**2%
**Functionality-Overall**1%
**Defective Material/Parts**1%
**Value For Money**1%
**Material Quality**1%
**Compatibility-Overall**1%
**Advertised Vs Actual Product**1%
**Color**0%
## **Common questions**
- **Is small cutlery tray profitable to sell on Amazon United Kingdom?**
- The niche generates £48K/yr across 22 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (35/100).
- **How competitive is the small cutlery tray niche?**
- 14 brands and 25 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in small cutlery tray?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.9%.
- **When does demand for small cutlery tray peak?**
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the small cutlery tray niche?**
- Listings span £3.21–£15.97; the average listing price is £7.90 (sweet spot $15–$100). The average incumbent carries 7,450 reviews — the moat a new listing must climb.
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