---
title: "Small Baking Tray — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/small-baking-tray"
last_updated: "2026-07-31T20:41:35.562Z"
locale: en
meta:
description: "Niche score 47/100 · £37K/yr market · 64K searches/yr · £8.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £37K/yr market · 64K searches/yr · £8.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Small Baking Tray — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **small baking tray**
**Skip it**
Prices mostly outside the sweet spot ($2.95–$14.00) — this niche doesn't clear our bar today.
Market size 9Growth 8Conversion 75Competition 65Returns 89Price range 0Avg price 23Brand share 80Review moat 72Quality gap 55
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****634.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.36**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£37K**
£37K/yr · 64K searches
**Growth**
**Bad****-33.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.95–£14.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, small baking tray is a £37K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **small baking tray market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£33K–£42K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **74%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**55%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 93%
**Open market**
**38%**
- lakeland15% - MasterClass13% - Samuel Groves10% - Salter9% - HaWare8% - Circulon7%
## **Demand**
Weekly Amazon search volume, last 25 weeks — -33.1% search growth over the last 90 days.
2K1KFeb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/small-baking-tray/trend)
## **Top small baking tray search terms**
- **small baking tray**31K/yr-40.2%4.5% conv. - **small oven tray**11K/yr-28.0%5.3% conv. - **small baking trays for oven non stick**9K/yr-24.0%7.9% conv. - **small baking trays**6K/yr-22.0%7.0% conv. - **mini baking tray**4K/yr-28.2%1.7% conv. - **baking tray small**4K/yr-19.7%4.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/small-baking-tray/search-terms)
## **Top small baking tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£3K12%£4K16%£6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lakeland Mini Oven Tray Perfect for Air Fryers and Small Ovens Single Portion Non-Stick**lakeland**£5.00**4.6★52 rev](https://www.amazon.co.uk/dp/B0D37NN8Z7) [2**Great British Bakeware 2 Pack 24cm Superior Double Coated Non Stick Small Oven Baking Tray Roasting Cooking Oven Safe to 220C PFOA BPA Free Cookware Baking Trays Shallow Made in England**Samuel Groves**£7.49**4.2★3,136 rev](https://www.amazon.co.uk/dp/B0DCBDKMSR) [3**Salter Essentials 2-Piece Baking Tray Set 23cm Non-Stick Oven Trays Dishwasher Safe Made in The UK Ideal for Chips Veg & Small Bakes Lightweight Carbon Steel Easy-Clean Surface Silver**Salter**£5.42**4.0★30 rev](https://www.amazon.co.uk/dp/B0FJGCLC1S) [4**MasterClass Vitreous Enamel Baking Tray 24 x 18cm Black**MasterClass**£8.26**4.5★1,988 rev](https://www.amazon.co.uk/dp/B003I4S8H2) [5**Prochef KB1012 Teflon Silicon Coated Small Oven Tray 25cm x 17cm Black (Packaging may vary)**Prochef**£5.84**4.5★462 rev](https://www.amazon.co.uk/dp/B009LEY0NE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HaWare Mini Oven Tray Set of 2 Nonstick Carbon Steel Cookie Baking Sheet Pan for Cooking/Baking/Serving - 23.7 x 17.7 x 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black**HaWare**£13.09**24 rev7mo ago](https://www.amazon.co.uk/dp/B0GC3JBSX5) [**Salter Essentials 2-Piece Baking Tray Set 23cm Non-Stick Oven Trays Dishwasher Safe Made in The UK Ideal for Chips Veg & Small Bakes Lightweight Carbon Steel Easy-Clean Surface Silver**Salter**£5.42**30 rev11mo ago](https://www.amazon.co.uk/dp/B0FJGCLC1S) [**LOPYXBR 7Pcs Small Baking Trays for Oven Non Stick 24 x 18 x 2 cm Black Oven Trays Non Stick Carbon Steel Cooking Tray for Ovens Heavy-Duty Small Roasting Tin for Baking Pastry Cake Chicken Wings**LOPYXBR**£13.80**15 rev1y ago](https://www.amazon.co.uk/dp/B0DL39QBR6) [**HaWare Mini Oven Tray Set of 2 Nonstick Carbon Steel Cookie Baking Sheet Pan for Cooking/Baking/Serving - 23.7 x 17.7 x 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black**HaWare**£10.88**164 rev2y ago](https://www.amazon.co.uk/dp/B0D7VSWXCF) [**HaWare Nonstick Baking Tray Set of 2 Small Oven Cookie Sheet Pan for Baking/Cooking/Serving 26.5 X 20.5 X 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black**HaWare**£11.87**164 rev2y ago](https://www.amazon.co.uk/dp/B0D7VS7B6W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HaWare Mini Oven Tray Set of 2 Nonstick Carbon Steel Cookie Baking Sheet Pan for Cooking/Baking/Serving - 23.7 x 17.7 x 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black**HaWare**£13.09**4.4★**▲ 329%**](https://www.amazon.co.uk/dp/B0GC3JBSX5) [**Rholet Small Baking Trays for Oven Non Stick 21x16.2x1.7 cm Flat Baking Sheet Rectangular Quantum 2 Non-Stick Technology Swiss Roll Pancakes Cupcakes Cookies**RHOLET**£6.55**4.7★**▲ 238%**](https://www.amazon.co.uk/dp/B0BDX4D8J2) [**Salter Essentials 2-Piece Baking Tray Set 23cm Non-Stick Oven Trays Dishwasher Safe Made in The UK Ideal for Chips Veg & Small Bakes Lightweight Carbon Steel Easy-Clean Surface Silver**Salter**£5.42**4.0★**▲ 202%**](https://www.amazon.co.uk/dp/B0FJGCLC1S) [**Circulon Ultimum Mini Oven Tray Non Stick - 17.3 x 14.4cm Baking Tray with Large Handle Durable Carbon Steel Freezer & Dishwasher Safe Bakeware Black**Circulon**£5.66**4.2★**▲ 80%**](https://www.amazon.co.uk/dp/B0BZDV1F6L) [**ThingsPlus Set of 2 Baking Trays for Oven Non Stick Premium Carbon Steel Oven Trays Non Stick with Teflon Coating Durable & Easy-Clean NonStick Baking Tray Set for Cookies & Savories (32x22x2cm)**ThingsPlus**£9.81**4.4★**▲ 52%**](https://www.amazon.co.uk/dp/B0B7S4LPLT)
**~~View all trending →~~**
## **What buyers say about small baking tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Good quality baking trays”*
**Size-Overall**16%
*“Ideal size”*
**Value For Money**13%
*“Good for the price”*
**Advertised Vs Actual Product**8%
*“As expected”*
**Baking**8%
*“These baking trays are very good”*
**Ease Of Cleaning**7%
*“This is a great dish cleans really well”*
**Adhesion/Stickiness**4%
*“Excellent, good non stick trays for single items etc”*
**Strength**3%
*“Strong and sturdy”*
**Non-Stick Coating**2%
*“non stick surface is good”*
**Cooking Experience**1%
*“Two lovely new baking trays”*
### **What buyers complain about **
**Size-Overall**40%
*“Sizing incorrect”*
**Rusts/Corrodes**4%
*“flaked coating leaving rusty patches”*
**Adhesion/Stickiness**4%
*“They are none stick”*
**Weight Light**4%
*“Lightweight tin trays no good at all one good quality tray would have been better than two very inferior ones”*
**Thin**4%
*“Too thin”*
**Durability**3%
*“Can't last after 3 months”*
**Cooking Experience**3%
*“Definitely wouldn't cook on them without kitchen foil because whatever coating was used is going to stick to the food rather than the tray”*
**Value For Money**3%
*“Not cheap”*
**Dishwasher Safe**3%
*“Not dishwasher suitable”*
**Advertised Vs Actual Product**3%
*“that was my fault for not reading the measurements”*
### **Top return reasons **
**Size-Overall**90%
**Quality-Overall**2%
**Advertised Vs Actual Product**1%
**Compatibility-Overall**1%
**Strength**1%
**Weight Heavy**1%
**Paint Quality**1%
**Adhesion/Stickiness**1%
**Shape/Style**1%
**Thin**0%
## **Common questions**
- **Is small baking tray profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the small baking tray niche?**
- 19 brands and 56 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in small baking tray?**
- Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Adhesion/Stickiness. The return rate is 1.3%.
- **What does it cost to enter the small baking tray niche?**
- Listings span £2.95–£14.00; the average listing price is £8.36 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.
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