---
title: "Slow Cooker — £3.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/slow-cooker"
last_updated: "2026-07-31T19:46:33.739Z"
locale: en
meta:
description: "Niche score 53/100 · £3.6M/yr market · 3.3M searches/yr · £32.52 avg price. Soft demand (-44.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £3.6M/yr market · 3.3M searches/yr · £32.52 avg price. Soft demand (-44.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Slow Cooker — £3.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **slow cooker**
**Worth a look**
Shows a $3.6M/yr market, but soft demand (-44.7% this quarter) keeps it on the watch list.
Market size 96Growth 3Conversion 42Competition 77Returns 59Price range 84Avg price 95Brand share 40Review moat 28Quality gap 25
**Market size**
**Incredible****£3.6M**
£3.6M/yr · 3.3M searches
**Avg price**
**Incredible****£32.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.43–£111.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,746.31**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-44.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, slow cooker is a £3.6M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **slow cooker market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£3.3M–£4.1M**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**10 **—flat
**Sellers**
**305**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 79%
**Open market**
**12%**
- Crock-Pot29% - Morphy Richards18% - Swan16% - Tower11% - Russell Hobbs7% - Ninja7% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.7% search growth over the last 90 days.
200K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/slow-cooker/trend)
## **Top slow cooker search terms**
- **slow cooker**1.9M/yr-33.8%2.9% conv. - **slow cookers**171K/yr-45.7%1.6% conv. - **slow cookers 6.5 litres**379K/yr-76.5%3.2% conv. - **crock pot**105K/yr-6.5%2.4% conv. - **slow cookers 3.5+ litres**21K/yr-52.3%3.1% conv. - **slow cookers 3.5 litres**277K/yr-84.8%4.7% conv. - **slow cookers 6.5+ litres**6K/yr>1,000%2.7% conv. - **crockpot slow cookers**44K/yr-47.3%2.8% conv. - **crockpot**47K/yr-46.4%2.6% conv. - **large slow cooker**57K/yr-46.5%1.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/slow-cooker/search-terms)
## **Top slow cooker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£108K6%£216K9%£324K12%£433K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 6.5 L (8+ People) | Black [SCV655B]](https://m.media-amazon.com/images/I/51Ya6+JAwdL.jpg)**Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 6.5 L (8+ People) | Black \[SCV655B\]**Crock-Pot**£25.45**4.5★2,616 rev](https://www.amazon.co.uk/dp/B007XEJ40S) [2![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]](https://m.media-amazon.com/images/I/41-40FfAmkL.jpg)**Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black \[CSC080\]**Crock-Pot**£12.43**4.6★14,222 rev](https://www.amazon.co.uk/dp/B08FB994L8) [3**Morphy Richards 3.5L Sear & Stew Slow Cooker Shatter Resistant Aluminium Pot 3 Heat Settings Hob Proof Easy Clean 163W Black 460012**Morphy Richards**£19.84**4.7★14,079 rev](https://www.amazon.co.uk/dp/B07B6MZW9F) [4**Russell Hobbs Good-to-Go 6.5L Electric Multicooker - 8 Digital functions inc Sear Slow Cook Steam Boil Keep warm & Roast Cast aluminium housing Glass lid Dishwasher safe parts 750W 28270**Russell Hobbs**£41.45**4.4★2,242 rev](https://www.amazon.co.uk/dp/B096Y9XNLF) [5**Swan Retro Slow Cooker with 3 Temperature Settings Keep Warm Function Removable Dishwasher Safe Pot Up to 4 Portions 3.5L 200W Retro Cream SF17021CN**Swan**£17.50**4.6★4,094 rev](https://www.amazon.co.uk/dp/B01MDTZN4N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Andrew James 6.5L Slow Cooker Sear-to-Simmer - Large Hob-Proof Aluminium Pot Shatter-Resistant & Easy-Clean Design 3 Heat Settings & Glass Lid Ideal for Family Meals Curries & Batch Cooking**andrew james**£31.12**842 rev8mo ago](https://www.amazon.co.uk/dp/B0G1CBYK31) [**Morphy Richards Accents 6.5L Sear & Stew Slow Cooker Shatter Resistant Non Stick Aluminium Pot Single Pot Cooking 3 Heat Settings Hob Proof Glass Lid Easy Clean & View Blue 461023**Morphy Richards**£36.58**587 rev11mo ago](https://www.amazon.co.uk/dp/B0FGDJ9XTW) [**Ninja Foodi PossibleCooker 6L Slow Cooker & Rice Cooker MC1101UK**Ninja**£83.21**1,753 rev1y ago](https://www.amazon.co.uk/dp/B0DDQJXKTM) [**Tower Slow Cooker with 3 Heat Settings and Removable Dishwasher Safe Pot Up to 4 Portions 3.5 Litre Stainless Steel T16039Y**Tower**£18.26**648 rev2y ago](https://www.amazon.co.uk/dp/B0CSYR5HB1) [**Hamilton Beach 3.5L Comfort Cook Slow Cooker 160W Energy-Efficient Design Removable Oven-Safe Ceramic Bowl 3 Heat Settings Compact for 2-4 People Easy Clean Black - HBSC040B**Hamilton Beach**£20.64**4,830 rev3y ago](https://www.amazon.co.uk/dp/B0C8BCRK38)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Swan 3.5 Litre Oval Stainless Steel Slow Cooker with 3 Cooking Settings 200W Silver SF17020N**Swan**£18.59**4.6★**▲ 320%**](https://www.amazon.co.uk/dp/B004OFC54Q) [**Swan Retro Slow Cooker with 3 Temperature Settings Removable Dishwasher Safe Ceramic Pot and Glass Lid 3.5L Blue SF17021BLN**Swan**£22.51**4.6★**▲ 200%**](https://www.amazon.co.uk/dp/B01M74FR9J) [**Ninja Foodi PossibleCooker 8-in-1 Slow Cooker 8L Sea Salt Grey MC1001UK**Ninja**£91.62**4.7★**▲ 196%**](https://www.amazon.co.uk/dp/B0CFYMZF81) [**Swan Retro Slow Cooker with 3 Temperature Settings Keep Warm Function Removable Dishwasher Safe Pot Up to 4 Portions 3.5L 200W Retro Grey SF17021GRN**Swan**£22.44**4.6★**▲ 192%**](https://www.amazon.co.uk/dp/B01M3XLN8T) [**Tower Cavaletto 3.5 Litre Slow Cooker with 3 Heat Settings Cool Touch Handles Removable Dishwasher Safe Pot Up to 4 Portions Midnight Blue and Rose Gold T16042MNB**Tower**£23.20**4.6★**▲ 178%**](https://www.amazon.co.uk/dp/B095KL2NMW)
**~~View all trending →~~**
## **What buyers say about slow cooker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Good value for money”*
**Quality-Overall**14%
*“Really good build quality”*
**Size-Overall**13%
*“Perfect size for my family”*
**Cooking Experience**12%
*“Cooks perfectly”*
**Ease Of Use**9%
*“Ease of use”*
**Ease Of Cleaning**9%
*“Really easy to set up, use and clean”*
**Time Taken**3%
*“This gives faster”*
**Advertised Vs Actual Product**3%
*“Just what I needed for me”*
**Weight Light**2%
*“Good lightweight cooker”*
**Color**2%
*“Love the colour”*
### **What buyers complain about **
**Durability**11%
*“Broke on first use”*
**Heating**11%
*“Runs way too hot”*
**Size-Overall**11%
*“Very large”*
**Cooking Experience**9%
*“Seems to take an eternity to cook”*
**Quality-Overall**8%
*“i was surprised at how cheap the quality was”*
**Functionality-Overall**3%
*“Doesnt work well”*
**Adhesion/Stickiness**2%
*“now stuck with it”*
**Value For Money**2%
*“A complete waste of money”*
**Weight Heavy**2%
*“It is a little heavy for me”*
**Strength**2%
*“the ceramic pot is not as sturdy as I would like”*
### **Top return reasons **
**Size-Overall**53%
**Heating**8%
**Functionality-Overall**7%
**Quality-Overall**3%
**Product Condition**3%
**Weight Heavy**2%
**Advertised Vs Actual Product**2%
**Scratch Resistance**2%
**Cooking Experience**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is slow cooker profitable to sell on Amazon United Kingdom?**
- The niche generates £3.6M/yr across 42 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -44.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the slow cooker niche?**
- 10 brands and 305 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in slow cooker?**
- Top complaints mined from reviews: Durability, Heating, Size-Overall. The return rate is 2.6%.
- **When does demand for slow cooker peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the slow cooker niche?**
- Listings span £12.43–£111.26; the average listing price is £32.52 (sweet spot $15–$100). The average incumbent carries 3,746 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)