---
title: "Search terms — skull - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/skull/search-terms"
last_updated: "2026-07-31T23:19:39.924Z"
locale: en
meta:
  description: "Niche score 56/100 · £127K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £127K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — skull - Flapen"
---

# **skull**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 18Conversion 24Competition 92Returns 96Price range 77Avg price 75Brand share 80Review moat 75Quality gap 42

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****£3.36–£112.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****507.5**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£15.15**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£127K**

£127K/yr · 441K searches

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-14.2%**

90-day search growth — must beat 0% to launch