---
title: "Sketchbook — £697K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/sketchbook"
last_updated: "2026-07-31T15:29:34.665Z"
locale: en
meta:
description: "Niche score 55/100 · £697K/yr market · 1.8M searches/yr. Prices mostly outside the sweet spot ($1.99–$13.93) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £697K/yr market · 1.8M searches/yr. Prices mostly outside the sweet spot ($1.99–$13.93) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sketchbook — £697K/yr Amazon UK Niche (2026) - Flapen"
---
# **sketchbook**
**Worth a look**
Shows low returns (0.3%), but prices mostly outside the sweet spot ($1.99–$13.93) keeps it on the watch list.
Market size 68Growth 19Conversion 71Competition 76Returns 99Price range 0Avg price 17Brand share 75Review moat 46Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£697K**
£697K/yr · 1.8M searches
**Review moat**
**Okay****1,902.02**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.06**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.99–£13.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sketchbook is a £697K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sketchbook market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£606K–£758K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**60%**
Top 20: 99%
**Top-5 click share**
**39%**
Top 20: 77%
**Open market**
**35%**
- WSICSE28% - KINSPORY14% - String & Space7% - Creavvee6% - SeaCea5% - G4GADGET5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/sketchbook/trend)
## **Top sketchbook search terms**
- **sketch book**513K/yr-8.4%5.2% conv. - **sketchbook**247K/yr-9.4%2.5% conv. - **drawing pad**216K/yr-4.2%6.4% conv. - **sketch pad**128K/yr-20.4%7.4% conv. - **drawing book**89K/yr-12.7%2.9% conv. - **art book**94K/yr-12.2%2.8% conv. - **a4 sketchbook**81K/yr-18.1%8.4% conv. - **drawing paper**57K/yr-18.3%6.8% conv. - **art books**51K/yr-10.9%0.3% conv. - **art paper**36K/yr-15.1%3.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/sketchbook/search-terms)
## **Top sketchbook products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£21K6%£42K9%£63K12%£84K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**A4 Sketch Book 60 Sheets Hardcover Spiral Bound Sketch Pad 160gsm Thick Paper Drawing Pad A4 Sketchbook for Sketching Drawing Pencil & Charcoal Ideal for Artists Art Projects Graduation Gifts**WSICSE**£7.43**4.8★430 rev](https://www.amazon.co.uk/dp/B0D8BPQHWY) [2**KINSPORY Sketchbook A4 Sketch Pad - 21 x 29.7cm 100 Pages (50 Sheets) 100gsm Acid-Free Art Drawing Pad Spiral Bound Drawing Paper Painting Writing Sketching Pad for Kids Adult Teens Girls Boys**KINSPORY**£4.50**4.7★1,278 rev](https://www.amazon.co.uk/dp/B0BZD34BQN) [3**A4 Sketch Pad for Artists Drawing Paper Art Sketch Book - Perfect for Painting Drawing and Sketching 80 GSM White Paper 60 Sheets**Creavvee**£3.43**4.6★285 rev](https://www.amazon.co.uk/dp/B0DKDF5D5T) [4**G4GADGET A4 Sketchbook for Kids with 80 White Premium Pages 2 Pack | Best Sketch Pad for Colouring Painting Sketching and More (Cover May Vary)**G4GADGET**£5.54**4.6★2,647 rev](https://www.amazon.co.uk/dp/B0876CN12R) [5**A4 Sketchbook 58 Sheets Sketchbook with 200GSM Thick Paper - Black Hardback Art Drawing Pad for Sketching 21 x 29.7 cm 116 Pages**WSICSE**£8.82**4.5★231 rev](https://www.amazon.co.uk/dp/B0F8BLKMLM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WSICSE Sketch Book A4 Spiral Bound Sketchbook 4 Pack 8.3×11.7in Drawing Pad with Hardback 30 Sheets 100gsm Acid-Free Paper Dark Green Art Sketchbook for Artists Ideal for Drawing Art Book**WSICSE**£9.85**20 rev5mo ago](https://www.amazon.co.uk/dp/B0GKN2W659) [**Zenacolor Sketch Book A4 - Hardcover Spiral Bound & 200GSM Thick Paper Art Book - Drawing Pad for Artist: Sketching Portraits - 50 Sheets/100 Pages**Zenacolor**£7.79**277 rev9mo ago](https://www.amazon.co.uk/dp/B0FXXKZMPR) [**A4 Hardcover Spiral Sketchbook 160gsm Paper 40 Sheets Black**WSICSE**£6.94**139 rev10mo ago](https://www.amazon.co.uk/dp/B0FSQ6TDBT) [**Artecho A4 Sketch Book 200gsm Hardcover Spiral Bound Sketch Pad 50 Sheets Acid Free Drawing Paper for Pencil Charcoal Pastel and Sketching**Artecho**£6.77**91 rev11mo ago](https://www.amazon.co.uk/dp/B0FF9QJGXW) [**A4 Sketchbook 60 Sheets 160gsm Paper Spiral Bound Green**WSICSE**£5.86**117 rev1y ago](https://www.amazon.co.uk/dp/B0FB93KJHN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Artecho A4 Sketch Book 200gsm Hardcover Spiral Bound Sketch Pad 50 Sheets Acid Free Drawing Paper for Pencil Charcoal Pastel and Sketching**Artecho**£6.77**4.8★**▲ 318%**](https://www.amazon.co.uk/dp/B0FF9QJGXW) [**WSICSE Sketch Book A4 Spiral Bound Sketchbook 4 Pack 8.3×11.7in Drawing Pad with Hardback 30 Sheets 100gsm Acid-Free Paper Dark Green Art Sketchbook for Artists Ideal for Drawing Art Book**WSICSE**£9.85**4.5★**▲ 297%**](https://www.amazon.co.uk/dp/B0GKN2W659) [**A5 Sketchbook Spiral Hardcover Sketch Book 160gsm Thick Paper Art Book Drawing Pad for Sketching Art Projects 60 Sheets / 120 Pages Sketch Pad A5 for Artists**WSICSE**£6.58**4.8★**▲ 263%**](https://www.amazon.co.uk/dp/B0D8BMTT4Z) [**Zenacolor Sketch Book A4 - Hardcover Spiral Bound & 200GSM Thick Paper Art Book - Drawing Pad for Artist: Sketching Portraits - 50 Sheets/100 Pages**Zenacolor**£7.79**4.8★**▲ 130%**](https://www.amazon.co.uk/dp/B0FXXKZMPR) [**Artgecko A6 Casebound Sketchbook 150gsm 92 Pages | Thick Paper Hardcover Artists Drawing Pad for Pencil Sketching Pen & Ink Oil Pastels and Crayons**Artgecko**£4.24**4.7★**▲ 99%**](https://www.amazon.co.uk/dp/B07DGD77M1)
**~~View all trending →~~**
## **What buyers say about sketchbook**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Amazing quality”*
**Drawing Experience**17%
*“Its nice for sketching”*
**Value For Money**14%
*“Good price”*
**Size-Overall**8%
*“The size is practical for everyday use”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Paper Quality**3%
*“Great pads of paper”*
**Gifting Purpose**2%
*“This is for a gift”*
**Thickness**2%
*“have a nice thick cardboard back”*
**Ease Of Use**2%
*“it's very easy to use”*
**Fun/Entertainment Experience**1%
*“Fun for kids”*
### **What buyers complain about **
**Quality-Overall**16%
*“Low quality product”*
**Color**9%
*“couldn't get a neat line between 2 different colours”*
**Size-Overall**8%
*“the size wasnt the best however thats partly on me”*
**Thickness**8%
*“Paper itself is fairly thin”*
**Value For Money**8%
*“Cheaper on the high street if you have time to shop”*
**Advertised Vs Actual Product**6%
*“pictures are deceptive”*
**Paper Quality**5%
*“60 pages, not 80 as advertised”*
**Adhesion/Stickiness**4%
*“Not sticky enough”*
**Strength**3%
*“however it is a little flimsy”*
**Paint Quality**3%
*“suot watercolour painting better”*
### **Top return reasons **
**Size-Overall**46%
**Quality-Overall**10%
**Color**5%
**Functionality-Overall**5%
**Defective Material/Parts**4%
**Value For Money**4%
**Advertised Vs Actual Product**3%
**Gifting Purpose**3%
**Thickness**2%
**Touch/Button Controls**2%
## **Common questions**
- **Is sketchbook profitable to sell on Amazon United Kingdom?**
- The niche generates £697K/yr across 44 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the sketchbook niche?**
- 22 brands and 72 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in sketchbook?**
- Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 0.3%.
- **When does demand for sketchbook peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the sketchbook niche?**
- Listings span £1.99–£13.93; the average listing price is £6.06 (sweet spot $15–$100). The average incumbent carries 1,902 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)