---
title: "Sink Mat — £138K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/sink-mat"
last_updated: "2026-07-31T19:45:45.982Z"
locale: en
meta:
description: "Niche score 53/100 · £138K/yr market · 386K searches/yr. Prices mostly outside the sweet spot ($3.37–$16.46) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £138K/yr market · 386K searches/yr. Prices mostly outside the sweet spot ($3.37–$16.46) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sink Mat — £138K/yr Amazon UK Niche (2026) - Flapen"
---
# **sink mat**
**Worth a look**
Shows no brand lock-in (top 5 brands take 50% of clicks), but prices mostly outside the sweet spot ($3.37–$16.46) keeps it on the watch list.
Market size 30Growth 17Conversion 51Competition 75Returns 82Price range 11Avg price 24Brand share 85Review moat 69Quality gap 73
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****736.12**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£138K**
£138K/yr · 386K searches
**Avg price**
**Bad****£8.61**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.37–£16.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, sink mat is a £138K/yr Amazon United Kingdom market (386K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sink mat market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£129K–£172K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **88%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**50%**
Top 20: 92%
**Top-5 click share**
**40%**
Top 20: 81%
**Open market**
**45%**
- lakeland18% - Joseph Joseph11% - Decostatue8% - Addis6% - ADERTOS6% - Brabantia5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.
9K7KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/sink-mat/trend)
## **Top sink mat search terms**
- **sink protector mat**72K/yr-19.1%4.8% conv. - **sink mat**57K/yr-18.5%2.7% conv. - **sink protector**37K/yr-10.6%2.8% conv. - **sink mat protector**32K/yr-20.4%4.1% conv. - **sink protectors for kitchen sink**24K/yr-3.9%3.6% conv. - **belfast sink protector**25K/yr-15.8%3.4% conv. - **kitchen sink mat**19K/yr-16.5%1.7% conv. - **silicone sink protector mat**10K/yr-0.6%2.9% conv. - **sink mats**19K/yr-21.7%2.3% conv. - **sink mats for ceramic sinks**15K/yr-7.5%4.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/sink-mat/search-terms)
## **Top sink mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£8K9%£12K12%£17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Joseph Joseph Sink Saver- 2 piece Adjustable Kitchen Sink Protector Mat with Non Slip feet Grey**Joseph Joseph**£10.21**4.4★6,064 rev](https://www.amazon.co.uk/dp/B00R86DN62) [2**Lakeland Cut To Size Sink Liner Large Clear 31.5cm x 41.5cm Prevents Slips & Scratches**lakeland**£8.70**3.9★827 rev](https://www.amazon.co.uk/dp/B01MY6I8P3) [3**Lakeland Cut to Size Sink Liner Large 31.5cm x 41.5cm Cuts to Size Protects Glassware & China**lakeland**£8.60**4.4★476 rev](https://www.amazon.co.uk/dp/B01MU8XS5E) [4**Kitchen Sink Mat - 2Pack Adjustable Sink Protector Mat for Kitchen Ceramic/Stainless Steel Sink - Fast Draining Sink Mats for Bottom of Kitchen Sink - Easy to Clean & DIY Cut**Decostatue**£10.90**4.3★1,646 rev](https://www.amazon.co.uk/dp/B09YM1KQGK) [5**Brabantia Sink Mat Silicone Dark Grey One Size**Brabantia**£13.17**4.5★321 rev](https://www.amazon.co.uk/dp/B0991MHVY3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2Pcs Sink Protector Mats Clear Anti-Slip Kitchen Sink Liners Durable PVC Drainer Mat & Scratch Protector for Stainless Steel Porcelain and Ceramic Sinks Customizable**PaulStore**£5.12**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GY135PTG) [**2 PCS Sink Protector Mat 40x30cm Cuttable Sink Protector Non-Slip Sinks Drainer Mat for Kitchen Stainless Steel Sinks for Dishes and Glassware**Plumaire**£6.63**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GRMSN6P7) [**Etevalon Sink Protector Mat 2 Pack PVC Sink Mat Protector for Stainless Steel/Ceramic Sink 11.8x15.7in Cuttable Kitchen Sink Protector with Quick Draining Design (Transparent)**Etevalon**£9.61**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GM53C681) [**SAMSIER Silicone Sink Protectors for Kitchen Sink Multiple Sizes Mats Grids for Bottom of Farmhouse Stainless Steel Porcelain Sink (12x11.5/30.5x29 cm)**SAMSIER**£6.04**10 rev5mo ago](https://www.amazon.co.uk/dp/B0GGH2PTBY) [**Nangua Silicone Sink Protector mat Kitchen Sink Protector mat Anti-Slip and Heat-Resistant Protector mat Suitable for The Bottom of The Sink and can Also Protect The Kitchen countertop (Grey)**Nangua**£10.09**12 rev7mo ago](https://www.amazon.co.uk/dp/B0G52BRGS1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2Pcs Sink Protector Mats Clear Anti-Slip Kitchen Sink Liners Durable PVC Drainer Mat & Scratch Protector for Stainless Steel Porcelain and Ceramic Sinks Customizable**PaulStore**£5.12**3.7★**▲ 319%**](https://www.amazon.co.uk/dp/B0GY135PTG) [**2 PCS Sink Protector Mat 40x30cm Cuttable Sink Protector Non-Slip Sinks Drainer Mat for Kitchen Stainless Steel Sinks for Dishes and Glassware**Plumaire**£6.63**4.5★**▲ 319%**](https://www.amazon.co.uk/dp/B0GRMSN6P7) [**Etevalon Sink Protector Mat 2 Pack PVC Sink Mat Protector for Stainless Steel/Ceramic Sink 11.8x15.7in Cuttable Kitchen Sink Protector with Quick Draining Design (Transparent)**Etevalon**£9.61**4.5★**▲ 317%**](https://www.amazon.co.uk/dp/B0GM53C681) [**SAMSIER Silicone Sink Protectors for Kitchen Sink Multiple Sizes Mats Grids for Bottom of Farmhouse Stainless Steel Porcelain Sink (13x11/33x28 cm)**SAMSIER**£7.08**4.5★**▲ 311%**](https://www.amazon.co.uk/dp/B0CRH9W4DL) [**SAMSIER Silicone Sink Protectors for Kitchen Sink Multiple Sizes Mats Grids for Bottom of Farmhouse Stainless Steel Porcelain Sink (12x11.5/30.5x29 cm)**SAMSIER**£6.04**4.0★**▲ 288%**](https://www.amazon.co.uk/dp/B0GGH2PTBY)
**~~View all trending →~~**
## **What buyers say about sink mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Really good quality mat”*
**Size-Overall**12%
*“Great fit”*
**Advertised Vs Actual Product**10%
*“As described”*
**Ease Of Cleaning**8%
*“it's an added thing to clean as it collects food”*
**Value For Money**7%
*“Good value for money”*
**Ease Of Use**5%
*“Easy to use”*
**Drainage**5%
*“Great buy Drainage is spot on now Easy to clean”*
**Design-Overall**3%
*“Well designed and works”*
**Strength**3%
*“strong”*
**Grip**2%
*“Good coverage and non slip”*
### **What buyers complain about **
**Size-Overall**28%
*“Had to cut to size as slightly too big”*
**Color Fading/Discoloration**12%
*“It is discolouring slightly”*
**Value For Money**5%
*“very expensive for what it is”*
**Quality-Overall**4%
*“Poor quality”*
**Flatness**3%
*“Doesn't seem to be sloped inherently”*
**Durability**3%
*“keeps coming apart”*
**Drainage**3%
*“my draining sink”*
**Water Resistance**3%
*“Float if bit water in sink”*
**Color**2%
*“It's not colourless”*
**Rusts/Corrodes**2%
*“Causes Corrosion”*
### **Top return reasons **
**Size-Overall**69%
**Color**4%
**Quality-Overall**4%
**Material Quality**3%
**Strength**2%
**Drainage**2%
**Functionality-Overall**2%
**Compatibility-Overall**2%
**Color Fading/Discoloration**1%
**Water Resistance**1%
## **Common questions**
- **Is sink mat profitable to sell on Amazon United Kingdom?**
- The niche generates £138K/yr across 41 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sink mat niche?**
- 30 brands and 74 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in sink mat?**
- Top complaints mined from reviews: Size-Overall, Color Fading/Discoloration, Value For Money. The return rate is 1.7%.
- **When does demand for sink mat peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the sink mat niche?**
- Listings span £3.37–£16.46; the average listing price is £8.61 (sweet spot $15–$100). The average incumbent carries 736 reviews — the moat a new listing must climb.
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